Boddingtons Bitter
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Boddingtons Bitter
Boddingtons Bitter is a straw-golden bitter originally produced by Boddington & Co at their Strangeways Brewery in Manchester. It is now owned by AB-InBev and produced at their brewery in Samlesbury, Lancashire. It is notable as one of the first beers to be packaged in cans containing a widget, giving it a creamy draught-style head. In the 1990s, the beer was heavily marketed as The Cream of Manchester in an advertising campaign credited with raising the city's profile. Adverts from 1996 to 1999 featured Melanie Sykes, who returned to the adverts in 2017 to mark 21 years since her first advert. Whitbread acquired Boddingtons in 1989, and gave the bitter nationwide distribution and an increased marketing budget. Boddingtons Bitter achieved its peak market share in 1997 and at the time was exported to over forty countries. Interbrew (now AB-InBev) acquired the Whitbread Beer Company in 2000. Strangeways Brewery was closed in 2004 and production of pasteurised (keg and can) Bodd ...
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AB InBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg and others. It has approximately 630 beer brands in 150 countries. AB InBev was formed through InBev (itself a merger between Interbrew from Belgium and AmBev from Brazil) acquiring Anheuser-Busch from the United States. In October 2015, Anheuser-Busch InBev announced a successful all-cash bid to acquire South African multinational competitor SABMiller; the merger was concluded in October 2016. It was the world's largest brewer even before the acquisition of SABMiller and is considered one of the largest fast-moving consumer goods companies in the world. The annual sales for the company in 2019 were US$52.3 billion; prior to the merger, ABInBev had realized US$45.5 b ...
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Boddingtons Pub Ale
Boddingtons Brewery was a regional brewery in Manchester, England, which owned pubs throughout the North West. Boddingtons was best known for Boddingtons Bitter (Boddies), a straw-golden, hoppy bitter which was one of the first beers to be packaged in cans containing a widget, giving it a creamy draught-style head. In the 1990s, the beer was promoted as The Cream of Manchester in a popular advertising campaign credited with raising Manchester's profile. Boddingtons became one of the city's most famous products after Manchester United and ''Coronation Street''. Whitbread bought Boddingtons Brewery in 1989 and Boddingtons Bitter received an increased marketing budget and nationwide distribution. Boddingtons achieved its peak market share in 1997 and at the time was exported to over forty countries. Boddingtons beer brands are now owned by the global brewer Anheuser–Busch InBev, which acquired the Whitbread Beer Company in 2000. Strangeways Brewery closed in 2004 and produc ...
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