Sir John Hegarty (born 1944) is an advertising executive and a founder of the agency

Bartle Bogle Hegarty Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles ...

Career

He joined Cramer Saatchi in 1967, and was a founding shareholder when it became

Saatchi & Saatchi Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency gr ...

. In 1973. he co-founded

TBWA TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holdin ...

, and then in 1982 started Bartle Bogle Hegarty. He has published two books: ''Hegarty on Advertising: Turning Intelligence Into Magic'' and ''Hegarty on Creativity''.

Honours

He was a President of

D&AD Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. I ...

in 1989 and in 1994 was given the President's Award. He appeared as a castaway on the

BBC Radio BBC Radio is an operational business division and service of the British Broadcasting Corporation (which has operated in the United Kingdom under the terms of a royal charter since 1927). The service provides national radio stations covering th ...

programme ''

Desert Island Discs ''Desert Island Discs'' is a radio programme broadcast on BBC Radio 4. It was first broadcast on the BBC Forces Programme on 29 January 1942. Each week a guest, called a " castaway" during the programme, is asked to choose eight recordings (usu ...

'' on 23 June 1991. He was knighted for his services to the advertising and creative industries in 2007. Hegarty is a Trustee Emeriti of The

Design Museum The Design Museum in Kensington, London exhibits product, industrial, graphic, fashion, and architectural design. In 2018, the museum won the European Museum of the Year Award. The museum operates as a registered charity, and all funds generat ...

Bibliography

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References

External links

Meet the Author: Sir John Hegarty on creativity in advertising
- BBC video interview 1944 births Place of birth missing (living people) Living people British advertising executives Businesspeople awarded knighthoods Knights Bachelor {{UK-business-bio-stub