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Bo Knows
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports’ Madden 22. Jackson was the first athlete in the modern era to play professional baseball and football in the same year. He was a suitable spokesman for Nike's shoe geared toward an athlete engaged in more than one sport or with little time between activities to switch to sport-specific footwear. Original ad The original "Bo Knows" ad was a television commercial by firm Wieden & Kennedy. The spot opens with a shot of Jackson playing baseball and fellow ballplayer Kirk Gibson saying, "Bo knows baseball." The next scene shows Jackson on the gridiron, with quarterback Jim Everett explaining, "Bo knows football." Jackson then plays basketball, tennis, ice hockey, and goes running, with Michael Jordan, John McEnroe, and Joan Benoit vouching for Jackson's kn ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Running
Running is a method of terrestrial locomotion allowing humans and other animals to move rapidly on foot. Running is a type of gait characterized by an aerial phase in which all feet are above the ground (though there are exceptions). This is in contrast to walking, where one foot is always in contact with the ground, the legs are kept mostly straight and the center of gravity vaults over the stance leg or legs in an inverted pendulum fashion.Biewener, A. A. 2003. Animal Locomotion. Oxford University Press, US. books.google.com/ref> A feature of a running body from the viewpoint of spring-mass mechanics is that changes in kinetic and potential energy within a stride occur simultaneously, with energy storage accomplished by springy tendons and passive muscle elasticity. The term running can refer to any of a variety of speeds ranging from jogging to Sprint (running), sprinting. Running in humans is associated with improved health and life expectancy. It is assumed that the ance ...
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Association Football
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is to score more goals than the opposition by moving the ball beyond the goal line into a rectangular framed goal defended by the opposing side. Traditionally, the game has been played over two 45 minute halves, for a total match time of 90 minutes. With an estimated 250 million players active in over 200 countries, it is considered the world's most popular sport. The game of association football is played in accordance with the Laws of the Game, a set of rules that has been in effect since 1863 with the International Football Association Board (IFAB) maintaining them since 1886. The game is played with a football that is in circumference. The two teams compete to get the ball into the other team's goal (between the posts and under t ...
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Tornado Outbreak Of March 2–3, 2012
On March 2 and 3, 2012, a deadly tornado outbreak occurred over a large section of the Southern United States into the Ohio Valley region. The storms resulted in 41 tornado-related fatalities, 22 of which occurred in Kentucky. Tornado-related deaths also occurred in Alabama, Indiana, and Ohio. The outbreak was the second deadliest in early March for the U.S. since official records began in 1950; only the 1966 Candlestick Park tornado had a higher death toll for a tornadic system in early March. Meteorological synopsis February 2012 was more active than normal in terms of the number of tornadoes, with a total of 50 confirmed. While the first three weeks of the month were unusually quiet, the pattern changed abruptly with a major tornado outbreak, which struck the region less than 72 hours prior to this storm, killing 15 people, including 8 in Harrisburg, Illinois alone, the result of an EF4 tornado. A moderate risk of severe weather was issued for March 2 a day in advance ...
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Cycle Sport
Cycle sport is competitive physical activity using bicycles. There are several categories of bicycle racing including road bicycle racing, cyclo-cross, mountain bike racing, track cycling, BMX, and cycle speedway. Non-racing cycling sports include artistic cycling, cycle polo, freestyle BMX and mountain bike trials. The (UCI) is the world governing body for cycling and international competitive cycling events. The International Human Powered Vehicle Association is the governing body for human-powered vehicles that imposes far fewer restrictions on their design than does the UCI. ThUltraMarathon Cycling Associationis the governing body for many ultra-distance cycling races. Bicycle racing is recognised as an Olympic sport. Bicycle races are popular all over the world, especially in Europe. The countries most devoted to bicycle racing include Belgium, Denmark, France, Germany, Italy, the Netherlands, Spain and Switzerland. Other countries with international standing inc ...
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1989 Major League Baseball All-Star Game
The 1989 Major League Baseball All-Star Game was the 60th playing of the midsummer classic between the all-stars of the American League (AL) and National League (NL), the two leagues comprising Major League Baseball. The game was held on July 11, 1989, at Anaheim Stadium in Anaheim, California, the home of the California Angels of the American League. The game is noted for being the first in All-Star Game history to include the designated hitter. The game resulted in the American League defeating the National League 5-3. The game is remembered for Bo Jackson's monstrous lead-off home run to center field. Jackson was named the game's MVP. The game also featured former U.S. President and former baseball announcer Ronald Reagan sharing the NBC broadcast booth with Vin Scully for the first inning. The pregame ceremonies featured Disney characters joining this year's players in sprinting onto the field for the introduction of the starting lineups. Mike Schmidt of the Philadelphi ...
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Bo Diddley
Ellas McDaniel (born Ellas Otha Bates; December 30, 1928 – June 2, 2008), known professionally as Bo Diddley, was an American guitarist who played a key role in the transition from the blues to rock and roll. He influenced many artists, including Buddy Holly, Elvis Presley, The Beatles, The Rolling Stones, The Animals, George Thorogood, and The Clash. His use of African rhythms and a signature beat, a simple five- accent hambone rhythm, is a cornerstone of hip hop, rock, and pop music. In recognition of his achievements, he was inducted into the Rock and Roll Hall of Fame in 1987, the Blues Hall of Fame in 2003, and the Rhythm and Blues Music Hall of Fame in 2017. He received a Lifetime Achievement Award from the Rhythm and Blues Foundation and the Grammy Lifetime Achievement Award. Diddley is also recognized for his technical innovations, including his use of tremolo and reverb effects to enhance the sound of his distinctive rectangular-shaped guitars. Early life ...
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Blues
Blues is a music genre and musical form which originated in the Deep South of the United States around the 1860s. Blues incorporated spirituals, work songs, field hollers, shouts, chants, and rhymed simple narrative ballads from the African-American culture. The blues form is ubiquitous in jazz, rhythm and blues, and rock and roll, and is characterized by the call-and-response pattern (the blues scale and specific chord progressions) of which the twelve-bar blues is the most common. Blue notes (or "worried notes"), usually thirds, fifths or sevenths flattened in pitch, are also an essential part of the sound. Blues shuffles or walking bass reinforce the trance-like rhythm and form a repetitive effect known as the groove. Blues as a genre is also characterized by its lyrics, bass lines, and instrumentation. Early traditional blues verses consisted of a single line repeated four times. It was only in the first decades of the 20th century that the most common current str ...
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Guitar
The guitar is a fretted musical instrument that typically has six strings. It is usually held flat against the player's body and played by strumming or plucking the strings with the dominant hand, while simultaneously pressing selected strings against frets with the fingers of the opposite hand. A plectrum or individual finger picks may also be used to strike the strings. The sound of the guitar is projected either acoustically, by means of a resonant chamber on the instrument, or amplified by an electronic pickup and an amplifier. The guitar is classified as a chordophone – meaning the sound is produced by a vibrating string stretched between two fixed points. Historically, a guitar was constructed from wood with its strings made of catgut. Steel guitar strings were introduced near the end of the nineteenth century in the United States; nylon strings came in the 1940s. The guitar's ancestors include the gittern, the vihuela, the four- course Renaissance guitar, and the ...
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Checking (ice Hockey)
Checking in ice hockey is any of a number of defensive techniques aimed at disrupting an opponent with possession of the puck or separating him from the puck entirely. Most types are not subject to penalty. Types Body checking A player drives the shoulder, upper arm and hip and elbow, equally into the opponent to separate him from the puck, using the body to knock an opponent against the boards or to the ice. This is often referred to as simply ''checking'' or ''hitting'' and is only permitted against an opponent with possession of the puck. Body checking can be penalized when performed recklessly. In women's IIHF ice hockey, body checking is considered an "illegal hit" as well as in non-checking leagues, and is punishable by a minor penalty, major penalty and automatic game misconduct, or match penalty. Body checking was allowed at the first women's world ice hockey championship in 1990 but has been considered illegal since. Hip-checking When a player drops to a near-cro ...
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Wayne Gretzky
Wayne Douglas Gretzky ( ; born January 26, 1961) is a Canadian former professional ice hockey player and former head coach. He played 20 seasons in the National Hockey League (NHL) for four teams from 1979 to 1999. Nicknamed "the Great One", he has been called the greatest hockey player ever by many sportswriters, players, '' The Hockey News'', and by the NHL itself, based on extensive surveys of hockey writers, ex-players, general managers and coaches. Gretzky is the leading goal scorer, assist producer and point scorer in NHL history, and has more assists in his career than any other player scored total points. He is the only NHL player to total over 200 points in one season, a feat he accomplished four times. In addition, Gretzky tallied over 100 points in 16 professional seasons, 14 of them consecutive. At the time of his retirement in 1999, he held 61 NHL records: 40 regular season records, 15 playoff records, and 6 All-Star records.For his titles, see * Th ...
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