Beer In Greece
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Beer In Greece
Archaeological excavations have exposed artifacts and materials used for the production of beer in Greece dating back to the Bronze Age (3,300 to 1,200 BC). The first modern Greek brewery was founded in 1864. Greek beer has become a part of the local culture and expanded beyond its borders as demand has increased. Although wine still has the highest consumption rates within Greece, beer has increased its market share and become an important industry for the Greek economy, providing more than 60,000 jobs in 2005. History Alcohol consumption has always been a part of the culture in Greece, although it has adapted and changed in certain aspects over the generations. Initially Greece had a strong wine drinking culture. This culture adapted and developed as beer and spirits begun to grow in popularity. B.C. The Ancient Egyptians were the first to show evidence of beer consumption as they documented the brewing process on papyrus scrolls, dating back to 5,000 B.C. This process mad ...
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Glass Of Beer (1)
Glass is a non- crystalline, often transparent, amorphous solid that has widespread practical, technological, and decorative use in, for example, window panes, tableware, and optics. Glass is most often formed by rapid cooling ( quenching) of the molten form; some glasses such as volcanic glass are naturally occurring. The most familiar, and historically the oldest, types of manufactured glass are "silicate glasses" based on the chemical compound silica (silicon dioxide, or quartz), the primary constituent of sand. Soda–lime glass, containing around 70% silica, accounts for around 90% of manufactured glass. The term ''glass'', in popular usage, is often used to refer only to this type of material, although silica-free glasses often have desirable properties for applications in modern communications technology. Some objects, such as drinking glasses and eyeglasses, are so commonly made of silicate-based glass that they are simply called by the name of the material. ...
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Amstel Brewery
Amstel Brewery ( nl, Amstelbrouwerij, ) is a Dutch brewery founded in 1870 on the Mauritskade in Amsterdam. It was taken over by Heineken International in 1968, and the brewing plant closed down in 1982, with production moving to the main Heineken plant at Zoeterwoude. History The brewery was founded by Charles Antoine de Pesters (1842-1915), Johannes Hendrikus van Marwijk Kooy (1847-1916) and Willem Eduard Uhlenbroek (1839-1880). De Pesters and Van Marwijk Kooy were brothers-in-law, both coming from very affluent Amsterdam families. Uhlenbroek's father owned a small sugar refinery in Amsterdam. The brewery was named after the Amstel River. The brewery's symbolic first stone was laid on 11 June 1870. The first brew was completed on 25 October 1871 and months later, on 9 January 1872, the first beer was delivered to clients. The brewery was officially opened on 15 January 1872.Peter Zwaal, ''The history of De Amstel Brouwerij since 1870'' (Amsterdam : Bas Lubberhuizen, 2010) ...
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Rethymnian Brewery
Rethymnian Brewery ( el, Ρεθυμνιακή Ζυθοποιϊα) is a microbrewery situated near Armeni, Rethymno, Crete, Greece. The company produces two types of beer using traditional organic methods and according to the German '' Reinheitsgebot'' of 1516. The hops Hops are the flowers (also called seed cones or strobiles) of the hop plant ''Humulus lupulus'', a member of the Cannabaceae family of flowering plants. They are used primarily as a bittering, flavouring, and stability agent in beer, to whi ... are imported from Germany, biologically brewed, and the result is either a ''Rethymnian Blonde'' or ''Rethymnian Dark'' (both 4.8% ABV). The beer is bottled in 0.33lt swing-top bottles. External links RateBeer Beer in Greece Breweries in Greece {{beer-stub ...
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Mythos Beer
Mythos () is a Greek beer brand created in 1997 and since 2015 produced by the Olympic Brewery, a subsidiary of Carlsberg Group. History In 1992, the Boutari Group purchased the ''Henninger Hellas S.A.'' company, the local Greek distributor of the German Henninger Henninger is a family name that originated in Germany. The name is attested as 'Honigar' from the 13th century in Bavaria, and was borne by members of the nobility of the Holy Roman Empire and by the family that founded the Henninger Brewery. It i ... beer, founded in 1968, and in 1994 it was renamed as ''Northern Greece Brewery S.A.'', as part of a strategy to turn it into a genuine domestic Greek beer company. This was accomplished by the introduction of Mythos beer in 1997, and in 2001 the company renamed itself as the Mythos Brewery S.A., as Mythos had become its primary product. In 2004 Scottish & Newcastle became majority shareholders. Since 2008 it has been a subsidiary of Carlsberg Group which finally, in 20 ...
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Euro
The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . The euro is divided into 100 cents. The currency is also used officially by the institutions of the European Union, by four European microstates that are not EU members, the British Overseas Territory of Akrotiri and Dhekelia, as well as unilaterally by Montenegro and Kosovo. Outside Europe, a number of special territories of EU members also use the euro as their currency. Additionally, over 200 million people worldwide use currencies pegged to the euro. As of 2013, the euro is the second-largest reserve currency as well as the second-most traded currency in the world after the United States dollar. , with more than €1.3 trillion in circulation, the euro has one of the highest combined values of banknotes and coins in c ...
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Consumer
A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Consumer rights “Consumers, by definition, include us all," said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech : John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading informatio ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Macedonian Thrace Brewery
Macedonian Thrace Brewery () is a Greek brewery, founded in 1996, based in Komotini and Vergina Beer is its signature product. It also has branches in Athens and Thessaloniki. History A Greek American chemical engineer, Demetri Politopoulos, with a Diploma in Brewing Technology from Siebel Institute of Technology in Chicago, and his brother during a trip to North Mexico, searching for investment opportunities, showed enthusiasm over the variety and the number of beer brands of the country. After returning to their hometown, Manhattan, while they were having a conversation about beers they started wondering which beers were drinking while back in Greece. Soon, Demetri figured out none of the beer trademarks in Greece were actually having Greek interests and almost in every country a significant rate of the inland consumption of beer was fulfilled by local breweries. Macedonian Thrace Brewery S.A. was founded on February 1, 1996 and the Industrial area of Komotini was se ...
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Carlsberg Group
Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. The company's flagship brand is Carlsberg (named after Jacobsen's son Carl). Other brands include Tuborg, Kronenbourg, Somersby cider, Holsten, Neptun, Russia's best-selling beer Baltika, Belgian Grimbergen, Fix, one of Greece's oldest brands and more than 500 local beers. The company employs around 41,000 people, primarily in Western Europe, Russia and Asia. History Carlsberg was founded by J. C. Jacobsen, a philanthropist and avid art collector. With his fortune he amassed an art collection which is housed in the Ny Carlsberg Glyptotek in central Copenhagen. The first brew was finished on 10 November 1847, and the export of Carlsberg beer began in 1868 with the export of one barrel to Edinburgh, Scotland. Some of the company's o ...
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Heineken N
Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, Gerard Adriaan Heineken (1841–1893) bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in Amsterdam, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris and it began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France. In Heineken's early years, the beer won four awards: *''M ...
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Heineken
Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, Gerard Adriaan Heineken (1841–1893) bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in Amsterdam, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris and it began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France. In Heineken's early years, the beer won four awards: *''Med ...
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