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Barrett SF
Barrett Hofherr (formerly Barrett) is an independent advertising agency headquartered in San Francisco, California, and founded in December 2012. The agency is led by Partner and Chief Strategist Matt Hofherr, Creative Directors Jamie Barrett and Todd Eisner, Head of People Molly Warner, Head of Strategy Amie Chan, and Head of Production Conor Duignan. Barrett Hofherr is a two-time honoree in the Ad Age Small Agency Awards, and was named West Coast Small Agency of the Year in 2018. Barrett Hofherr's clients include Activision/Blizzard, Chime, eBay, Meta, and World Market. Prior to opening the agency, founder Jamie Barrett worked as a writer and creative director at agencies including Wieden + Kennedy, Goodby Silverstein & Partners, Fallon, and Chiat Day. He is a former Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and ...
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San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of California cities by population, fourth most populous in California and List of United States cities by population, 17th most populous in the United States, with 815,201 residents as of 2021. It covers a land area of , at the end of the San Francisco Peninsula, making it the second most densely populated large U.S. city after New York City, and the County statistics of the United States, fifth most densely populated U.S. county, behind only four of the five New York City boroughs. Among the 91 U.S. cities proper with over 250,000 residents, San Francisco was ranked first by per capita income (at $160,749) and sixth by aggregate income as of 2021. Colloquial nicknames for San Francisco include ''SF'', ''San Fran'', ''The '', ''Frisco'', and '' ...
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California
California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territories of the United States by population, most populous U.S. state and the List of U.S. states and territories by area, 3rd largest by area. It is also the most populated Administrative division, subnational entity in North America and the 34th most populous in the world. The Greater Los Angeles area and the San Francisco Bay Area are the nation's second and fifth most populous Statistical area (United States), urban regions respectively, with the former having more than 18.7million residents and the latter having over 9.6million. Sacramento, California, Sacramento is the state's capital, while Los Angeles is the List of largest California cities by population, most populous city in the state and the List of United States cities by population, ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ...
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Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ...
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Ad Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ...
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Chime (company)
Chime Financial, Inc. is an American financial technology company which provides fee-free mobile banking services that are provided by The Bancorp Bank or Stride Bank, N.A. Account-holders are issued Visa debit cards or credit cards and have access to an online banking system accessible through the company's website or via its mobile apps. Chime earns the majority of its revenue from the collection of interchange fees. Chime is not a bank and Chime customers do not have a customer relationship with its banks. Chime can and does cancel user accounts with no notice, it is not required to provide a reason for the cancellation to the customer or even have a reason. Customers cannot appeal to banking regulators to retrieve their deposits, which may not be returned in a timely fashion. Chime has no physical branches and does not charge monthly or overdraft fees, nor does it require an opening deposit or minimum balance to open a free checking account. As of February 2020, Chime ha ...
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EBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a notable success story of the dot-com bubble. eBay is a multibillion-dollar business with operations in about 32 countries, as of 2019. The company manages the eBay website, an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide. The website is free to use for buyers, but sellers are charged fees for listing items after a limited number of free listings, and an additional or separate fee when those items are sold. In addition to eBay's original auction-style sales, the website has evolved and expanded to include: instant "Buy It Now" shopping; shopping by Universal Product Code, ISBN, or other kind of SKU number (via Half.com, which was shut down in 2017); and othe ...
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Meta Platforms
Meta Platforms, Inc., (file no. 3835815) trade name, doing business as Meta and formerly named Facebook, Inc., and TheFacebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns Facebook, Instagram, and WhatsApp, among other products and services. Meta was once one of the List of public corporations by market capitalization, world's most valuable companies, but as of 2022 is not one of the top twenty biggest companies in the United States. It is considered one of the Big Tech, Big Five American information technology companies, alongside Alphabet Inc., Alphabet, Amazon (company), Amazon, Apple Inc., Apple, and Microsoft. As of 2022, it is the least profitable of the five. Meta's products and services include Facebook, Messenger (software), Messenger, Facebook Watch, and Meta Portal. It has also acquired Oculus (brand), Oculus, Giphy, Mapillary, Kustomer, Presize and has a 9.99% stake in Jio Platforms. In 2021, the compa ...
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World Market (store)
World Market, formerly Cost Plus World Market until 2021, is an American chain of specialty/import retail stores, selling home furniture, decor, curtains, rugs, gifts, apparel, coffee, wine, craft beer, and international food products. The brand's name originated from the initial concept, since abandoned, of selling items for "cost plus 10%". Its current headquarters are located in Alameda, California. The company was previously a subsidiary of Bed Bath & Beyond since being acquired in 2012. It was sold in 2021. History On 23 October 1958, William Amthor and Lincoln Bartlett opened the first Cost Plus store at 2552 Taylor Street on Fisherman's Wharf in San Francisco, California. This location permanently closed in 2020. Founder William Amthor had been operating a small family-owned furniture store in San Francisco, when he imported a surplus of wicker furniture. Rather than display the wicker pieces in his store, he rented of warehouse space in the Fisherman's Wharf area of Sa ...
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Wieden+Kennedy
Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. History Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nike account. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record. The agency's first advertisements were three television commercials for Nike that were aired during the New York City Marathon in October 1982. Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and in late 2010, São Paulo. W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book ''Where the Suckers Moon: The ...
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Goodby, Silverstein & Partners
Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed. Goodby, Silverstein & Partners is now part of the Omnicom Group, Inc., an advertising holding company. The agency is based in San Francisco, CA. In 2015, after 32 years, Rich Silverstein and Jeff Goodby announced they were passing on the reigns of the creative department to Margaret Johnson, Executive Creative Director and Eric Kallman, Executive Creative Director. Margaret and Eric were also named to Adweek's Creative 100 list in 2015. Derek Robson has been the President and Managing Partner since 2005. The firm supported the California Milk Processors Board and GSP initiated the Got Milk? campaign in 1993. For Elizabeth Arden, GSP created Britney's fantasy reality to promote her Curious fragrance. ...
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Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274).
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