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BFCS
BFCS was a commercial film production company. History Bob Brooks, a Creative Group Head with Benton & Bowles Inc, New York, came to London in 1961 as Co-Creative Director for Benton & Bowles Ltd. He left the agency in 1963 to open a photographic studio in London. "Art directors were used to working with the top photographers in town, getting a certain kind of light, a particular attention to detail. However, feature film-makers were the main directors and they couldn’t give a damn what a plate of soup looked like, or bread, or an egg, or any of the textural things that made that kind of advertising so outstanding. Once the art director had a reasonable say in the creation of commercials, we came in" BFCS was founded by Bob Brooks and Len Fulford, two successful London advertising photographers specializing in food and product photography, who together with producer Jim Baker opened Brooks Baker Fulford in 1966. Baker left the company in 1970 and the name changed to Brook ...
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Bob Brooks
Bob Brooks (26 December 1927 – September 2012) was an American film director, photographer and advertising creative. He created numerous advertising campaigns, directed several thousand TV commercials in the UK, US and Europe, and directed two feature films. Brooks was a founding partner of BFCS, an influential British film production company, and one of the founders of Design and Art Direction (D&AD). He was acclaimed within his lifetime, with numerous international awards. Early life After graduating Penn State University in 1950, Brooks arrived in New York in 1953 as an Efficiency Expert for the US Government. He soon realized that this was not his life’s work and he competed for and was awarded a scholarship at Cooper Union School of Art, one of the last bastions of the Bauhaus design tradition. In 1955 Brooks started Cooper Union night classes and at the same time he was hired by Ogilvy and Mather, as the low man in the art department… the matte boy. At that ti ...
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Len Fulford
Leonard Alfred Fulford (11 November 1928 – 27 November 2011) was a British commercial photographer and director, with a specialty for photography of still life A still life (plural: still lifes) is a work of art depicting mostly wikt:inanimate, inanimate subject matter, typically commonplace objects which are either natural (food, flowers, dead animals, plants, rocks, shells, etc.) or artificiality, m .... He was one of the founding members of BFCS. With studios in London, New York, Los Angeles and Milan, BFCS was one of the most successful commercial production companies of all time, winning the Palme d'Or at the Cannes Advertising Festival an unprecedented six times. Fulford directed the popular ''Go to work on an egg'' television commercials for the Egg Marketing Board during the 1960s. Fulford also directed many of the iconic Guinness television commercials of the 1970s and 1980s, along with other memorable spots like the Courage Brewery, Courage Best 'Rabbit Rabbit' co ...
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Filmmaking
Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, casting, pre-production, shooting, sound recording, post-production, and screening the finished product before an audience that may result in a film release and an exhibition. Filmmaking occurs in a variety of economic, social, and political contexts around the world. It uses a variety of technologies and cinematic techniques. Although filmmaking originally involved the use of film, most film productions are now digital. Today, filmmaking refers to the process of crafting an audio-visual story commercially for distribution or broadcast. Production stages Film production consists of five major stages: * Development: Ideas for the film are created, rights to existing intellectual properties are purchased, etc., and the screenplay is written ...
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Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including ''FourFourTwo'', ''Stuff'', '' Autocar'', ''What Car?'' and ''PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading ex ...
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2001 Disestablishments In England
1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1. In conventions of sign where zero is considered neither positive nor negative, 1 is the first and smallest positive integer. It is also sometimes considered the first of the infinite sequence of natural numbers, followed by  2, although by other definitions 1 is the second natural number, following  0. The fundamental mathematical property of 1 is to be a multiplicative identity, meaning that any number multiplied by 1 equals the same number. Most if not all properties of 1 can be deduced from this. In advanced mathematics, a multiplicative identity is often denoted 1, even if it is not a number. 1 is by convention not considered a prime number; this was not universally accepted until the mid-20th century. Additionally, 1 is the s ...
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Mass Media Companies Disestablished In 2001
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a physical body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon would weigh l ...
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1966 Establishments In England
Events January * January 1 – In a coup, Colonel Jean-Bédel Bokassa takes over as military ruler of the Central African Republic, ousting President David Dacko. * January 3 – 1966 Upper Voltan coup d'état: President Maurice Yaméogo is deposed by a military coup in the Republic of Upper Volta (modern-day Burkina Faso). * January 10 ** Pakistani–Indian peace negotiations end successfully with the signing of the Tashkent Declaration, a day before the sudden death of Indian prime minister Lal Bahadur Shastri. ** The House of Representatives of the US state of Georgia refuses to allow African-American representative Julian Bond to take his seat, because of his anti-war stance. ** A Commonwealth Prime Ministers' Conference convenes in Lagos, Nigeria, primarily to discuss Rhodesia. * January 12 – United States President Lyndon Johnson states that the United States should stay in South Vietnam until Communist aggression there is ended. * January 15 – 1966 Nigeria ...
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Mass Media Companies Established In 1966
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a physical body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon would weigh less ...
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Film Production Companies Of The United Kingdom
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photographing actual scenes with a motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still images were recorded on a strip of chemically sensitize ...
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Smash Martians
The Smash Martians were the stars of a series of 1970s and early 1980s TV advertising campaigns for Smash instant mashed potato in the UK. They were a family of Martian robots who would watch humans laboriously preparing mashed potato the traditional way on TV. The robots would then mock what they saw by chortling as they heard how the "Earth people peeled their own potatoes with their metal knives, boiled them for twenty of their minutes, then smashed them all to bits" – instead of using Smash instant mash. The voices were by Peter Hawkins. The catchphrase 'For Mash Get Smash' is still an iconic advertising slogan in the UK. The adverts featuring the Smash Martians were voted TV advert of the century by ''Campaign'' magazine. The Martians' behaviour and personalities were initially developed while the puppeteers were messing around on set. The Smash Martians were designed for the advertising agency Boase Massimi Pollitt by Sian Vickers and Chris Wilkins, also responsible f ...
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Directors Guild Of America
The Directors Guild of America (DGA) is an entertainment guild that represents the interests of film and television directors in the United States motion picture industry and abroad. Founded as the Screen Directors Guild in 1936, the group merged with the Radio and Television Directors Guild in 1960 to become the modern Directors Guild of America. Overview As a union that seeks to organize an individual profession, rather than multiple professions across an industry, the DGA is a craft union. It represents directors and members of the directorial team (assistant directors, unit production managers, stage managers, associate directors, production associates, and location managers (in New York and Chicago)); that representation includes all sorts of media, such as film, television, documentaries, news, sports, commercials and new media. The guild has various training programs whereby successful applicants are placed in various productions and can gain experience working in the ...
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