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BETC
BETC is a French advertising agency founded in Paris in 1995. The name of the company stands for Babinet, Erra and Tong Cuong, the founding members. The agency notably designed campaigns for clients such as Air France, Evian, Lacoste and Canal+, and was voted as the most creative agency for eight consecutive years History Rémi Babinet and Eric Tong Cuong founded the agency Babinet Tong Cuong in 1994. It is part of the Havas Worldwide group of companies (formerly Euro RSCG Worldwide). In 1995, they were joined by Mercedes Erra and the agency was renamed Babinet Erra Tong Cuong Euro RSCG. In 2002, Eric Tong Cuong left the company. In July 2005, Babinet and Erra were appointed managing directors of Havas in addition to their responsibilities manning BETC. In 2007, Stéphane Xiberras, who joined BETC as creative director in 1999, was asked to join them as BETC's president and Chief Creative Officer. BETC is made up of roughly 900 people, most of which work out of its headquarte ...
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Rémi Babinet
Rémi Babinet (born 1957 in Paris, France) is a French creative director, best known for his work on Evian's "Live Young" campaign. His official title is Founding Chairman of BETC and Global Chief Creative Officer of Havas. He is also the author of the book "''BETC Paris – Global Advertising Agency''". Career Babinet's advertising career began in the late 1980s with internships at Saatchi & Saatchi, Y&R and BDDP (now TBWA Paris). In 1986 BDDP hired him as a copywriter and he eventually rose to the position of Creative Director. During that period, and alongside art director partner Philippe Pollet-Villard, he produced campaigns for Polaroid, Virgin Megastore, BMW, McCain, Le Monde, Wonderbra, Galeries Lafayette and Canal+. In 1995, Babinet founded agency Babinet Tong Cuong alongside associate Eric Tong Cuong. Mercedes Erra joined them in 1995 and the agency was renamed Babinet Erra Tong Cuong Euro RSCG. Tong Cuong left the company in 2002. In July 2005, Babinet was made Chie ...
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Mercedes Erra
Mercedes Erra is a French business woman who was born 23 September 1954 in Sabadell. She is the Executive President of Havas Worldwide (formerly Euro RSCG Worldwide), Co-Founder of BETC, and Managing Director of Havas. Mercedes Erra is an expert and specialist in branding and communication building. She is famous for working on different subjects and inspiring new ways of communication for brands such as health for Danone, young for Evian, or the vision of Air France. Her "Roller Babies" campaign for Evian (played to the song Rapper's Delight) made the Guinness Book of Records for being viewed over 75 million times. The agency she co-founded, BETC Euro RSCG, has, in 15 years, become the first French agency and the second most creative in the world (Gunn Report January 2011). Mercedes considers herself a feminist. Biography Born in Barcelona, she moved to France at age six. She studied at HEC Paris (Promotion 1981). Career Starting as an intern at Saatchi & Saatchi in 19 ...
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Air France
Air France (; formally ''Société Air France, S.A.''), stylised as AIRFRANCE, is the flag carrier of France headquartered in Tremblay-en-France. It is a subsidiary of the Air France–KLM Group and a founding member of the SkyTeam global airline alliance. , Air France serves 36 destinations in France and operates worldwide scheduled passenger and cargo services to 175 destinations in 78 countries (93 including overseas departments and territories of France) and also carried 46,803,000 passengers in 2019. The airline's global hub is at Charles de Gaulle Airport with Orly Airport as the primary domestic hub. Air France's corporate headquarters, previously in Montparnasse, Paris, are located on the grounds of Charles de Gaulle Airport, north of Paris. Air France was formed on 7 October 1933 from a merger of Air Orient, Air Union, Compagnie Générale Aéropostale, Compagnie Internationale de Navigation Aérienne (CIDNA), and Société Générale de Transport Aérien (SGTA) ...
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François-Xavier Roth
François-Xavier Paul Roth (born 6 November 1971) is a French conductor, who founded Les Siècles, an orchestra which performs on instruments appropriate to the period of composition of each piece, from the late Baroque and Classical eras to 20th century music. Biography Roth is the son of the organist Daniel Roth—the two share the same first name. His brother Vincent is a violist. Before turning to conducting, he was a flautist. Roth graduated from the Conservatoire National Supérieur de Musique, where his teachers included Alain Marion for flute and János Fürst for conducting.Vincent Agrech. Rencontre: François-Xavier Roth – pour les siècles des siècles. '' Diapason'' No. 674 décembre 2018, 26–30 In 2000, Roth won the Donatella Flick Conducting Competition, which led to a 2-year appointment as Assistant Conductor of the London Symphony Orchestra. He has also served as an assistant conductor to John Eliot Gardiner. In 2003, he founded Les Siècles, an orchestra wh ...
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Vanessa Wagner
Vanessa Wagner (born 11 June 1973, in Rennes) is a French classical pianist. Biography She studied in the class of Dominique Merlet at the Conservatoire de Paris. At 17, she won the first prize, and went on to study with Jean-François Heisser. On the recommendation of the pianist Leon Fleisher, she took up a place at the Academy at Cadenabbia, in Italy, where her teachers included Fleisher himself, Fou Ts'ong, Karl Ulrich Schnabel, Murray Perahia and Alexis Weissenberg. She was awarded the ''Victoire de la Musique'' (the French equivalent of the Grammy award) as the most promising instrumental soloist in 1999. In 2014, she began a dialogue with the composer of Mexican electronic music Murcof, especially during the first edition of "Beyond My Piano", a musical rendez-vous at the théâtre des Bouffes du Nord, Bouffes du Nord in Paris. In 2016, she accompanied him on the album '' Statea '', published on the label InFine. Discography On Lyrinx Records *Sergei Rachmaninoff, Ra ...
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Les Siècles
Les Siècles is a French symphony orchestra founded in 2003 by François-Xavier Roth, with ambition to put works from the 17th to 21st centuries into today's perspective. The musicians of the orchestra play each repertoire on the historical instruments appropriate to the time of its creation. History Les Siècles perform regularly in Paris ( Opéra Comique, Salle Pleyel, Théâtre du Châtelet, Philharmonie de Paris), in La Côte-Saint-André ( Aisne department), in Aix-en-Provence, Metz, Caen, Nîmes, Royaumont and international stages, Amsterdam ( Royal Concertgebouw), London (BBC Proms), Bremen, Brussels (Klara Festival), Wiesbaden, Luxembourg, Cologne, Tokyo, Essen. In 2013, the orchestra received exclusive permission from the publisher Boosey & Hawkes to replay ''The Rite of Spring'' as it was heard at the Théâtre des Champs-Élysées on 29 May 1913. They have given this version several times in concert in France and abroad. This concert series was also recorded with the ...
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Benjamin Millepied
Benjamin Millepied (; born 10 June 1977) is a French dancer and choreographer, who has lived and worked in the United States since joining the New York City Ballet in 1995, where he became a soloist in 1998 and a principal in 2002. He has also created choreography for the company, and choreographed pieces for other major companies. He retired from the NYCB in 2011. He initiated the LA Dance Project, leading it from 2011 to 2014. The Chesta Tony project in Mobile Alabama was a project that was never finished due to the pandemic. He was Director of Dance at the Paris Opera Ballet from October 2014 and resigned in 2016. He is known for his work in the movie ''Black Swan'' (2010), which he choreographed, and in which he starred as a dancer, and for choregraphing the "sandwalk" in ''Dune''. Early life Millepied was born in Bordeaux, France. He is the youngest of three sons. His ballet training started at the age of eight with his mother, Catherine Flory, a former ballet dancer. ...
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Angelin Preljocaj
Angelin Preljocaj (; born 19 January 1957) is a French dancer and choreographer of contemporary dance. Early life Angelin Preljocaj was born in 1957 in Sucy-en-Brie, France. He is of Albanian descent. Career His choreographic work is steeped in his writing of the history of classical ballet, but is resolutely contemporary. He joined the repertoire of the Ballet de l'Opéra national de Paris in the early 1990s. In 1995, he received the Prix Benois de la Danse as choreographer. In December 1984 he founded the ballet company that in 1996 that was subsequently renameBallet Preljocajwhen it moved into its current home of residence at Pavillon Noir of Aix-en-Provence. Main choreographies * 1984 : ''Aventures coloniales'' * 1984 : ''Marché noir'' * 1985 : ''Larmes blanches'' * 1985 : ''Peurs bleues'' * 1986 : ''À nos héros'' * 1987 : ''Le Petit Napperon bouge'' * 1987 : ''Hallali Romée'' * 1988 : ''Liqueurs de chair'' * 1988 : ''Les raboteurs'' after painting by Caillebotte * ...
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Gunn Report
''The Gunn Report and Showreel of the Year'', authored by Donald Gunn and Emma Wilkie, is an annual publication identifying and detailing the most awarded new work within the advertising industry. The first Report was published in 1999, and has since grown to be one of the most authoritative analyses of advertising campaigns worldwide, with findings republished in both industry journals (e.g. ''Advertising Age'', ''Campaign'') and mainstream newspapers (e.g. ''The Wall Street Journal'',Gunn Report for Media Names OMD Worldwide Most Creative Media Agency for Eighth Consecutive Ranking
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Diet Coke
Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States on August 9, 1982, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab (which was discontinued in 2020), in sales. History When diet colas first entered the market, beginning with Diet Rite, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963. Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free Diet Pepsi (launched in 1964) became clear, Coca-Cola decided to launch a competing sugar-free brand under the Coca-Cola name that could be marketed more easily t ...
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Ibis
The ibises () (collective plural ibis; classical plurals ibides and ibes) are a group of long-legged wading birds in the family Threskiornithidae, that inhabit wetlands, forests and plains. "Ibis" derives from the Latin and Ancient Greek word for this group of birds. It also occurs in the scientific name of the cattle egret (''Bubulcus ibis'') mistakenly identified in 1757 as being the sacred ibis. Description Ibises all have long, downcurved bills, and usually feed as a group, probing mud for food items, usually crustaceans. They are monogamous and highly territorial while nesting and feeding. Most nest in trees, often with spoonbills or herons. All extant species are capable of flight, but two extinct genera were flightless, namely the kiwi-like ''Apteribis'' in the Hawaiian Islands, and the peculiar '' Xenicibis'' in Jamaica. The word ''ibis'' comes from Latin ''ibis'' from Greek ἶβις ''ibis'' from Egyptian ''hb'', ''hīb''. Beekes, R. S. P. (2009) ''Etymological Dicti ...
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Cow & Gate
Cow & Gate was a United Kingdom based dairy products company, which expanded into milk bottling, distribution, and baby food production. It merged in 1959 with United Dairies to form Unigate plc, which today is known as Uniq plc. The Cow & Gate brand survives as a specialist baby food brand, owned by Netherlands-based Numico, now owned by Danone. West Surrey Central Dairy Company After the 1882 death in Guildford, Surrey of grocer Charles Gates, his two sons Charles Arthur and Leonard took over the running of the shop, which held the local distribution franchise for Gilbey's wines and spirits, and also sold beer. In line with the temperance movement, the brothers added tea and coffee to their lines. However, in 1885, the brothers were persuaded to join the temperance movement, and hence poured their entire stock into the gutters of Guildford High Street. Left with no livelihood, they converted their now empty shop into a dairy, trading under the name of the West Surrey Dairy. U ...
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