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Business-to-consumer
Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-customer e-commerce sales in the United States were over $128 Billion. Examples of DTC brands currently in business include: Allbirds, Away, Dollar Shave Club, Everlane, Glossier, and Warby Parker. History Direct-to-consumer became immensely popular during the dot-com bubble of the late 1990s when it was mainly used to refer to online retailers who sold products and services to consumers through the Internet.
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Types Of E-commerce
There are many types of e-commerce models, based on market segmentation, that can be used to conducted business online. The 6 types of business models that can be used in e-commerce include: Business-to-Consumer (B2C), Consumer-to-Business (C2B), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Business-to-Administration (B2A), and Consumer-to-Administration Business-to-business (B2B) B2B e-commerce refers to the sale of goods or services between businesses via an online sales portal. While sometimes the buyer is the end user, often the buyer resells to the consumer. This type of e-commerce typically applies to the relationship between producers and wholesalers; it may additionally remain applied to the relationship between the producers or the wholesalers and the retailers themselves. However, the same relationship can also occur between service providers and business organizations. B2B typically requires more venture capital and a longer sales cycle, but results i ...
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Bricks And Clicks
Omnichannel retail strategy, originally also known in the U.K. as bricks and clicks, is a business model by which a company integrates online and offline, both offline (''bricks'') and online (''clicks'') presences, sometimes with the third extra ''flips'' (physical trade literature, catalogs). By the mid-2010s, many (physical store) retailers offered ordering via their website, mobile mobile app, phone apps, as well as by voice over the telephone. The wide uptake of smartphones made the model even more popular, as customers could browse and order from their smartphone whenever they had spare time. The model has historically also been known by such terms as clicks and bricks, click and mortar, bricks, clicks and flips, and WAMBAM, i.e. "web application meets bricks and mortar".) Variants Home delivery The default model in e-commerce is one of browsing and ordering online, with goods sent from a warehouse, or in some cases, a retail store. One of the first known purchases from a ...
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Consumer-to-business
Consumer-to-business (C2B) is a business model in which consumers (individuals) create value and businesses consume that value. For example, when a consumer writes reviews or when a consumer gives a useful idea for new product development then that consumer is creating value for the business if the business adopts the input. In the C2B model, a reverse auction or demand collection model, enables buyers to name or demand their own price, which is often binding, for a specific good or service. Inside of a consumer to business market the roles involved in the transaction must be established and the consumer must offer something of value to the business. Cross-border consumer-to-business (C2B) payments are transactions where an individual in one country pays a business in another country. These payments underpin global digital commerce by enabling consumers to purchase goods and services from international merchants. In emerging markets, support for local payment methods (LPMs) � ...
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Employee
Employment is a relationship between two party (law), parties Regulation, regulating the provision of paid Labour (human activity), labour services. Usually based on a employment contract, contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any other entity, pays the other, the employee, in return for carrying out assigned work. Employees work in return for wage, wages, which can be paid on the basis of an hourly rate, by piecework or an annual salary, depending on the type of work an employee does, the prevailing conditions of the sector and the bargaining power between the parties. Employees in some sectors may receive gratuity, gratuities, bonus payments or employee stock option, stock options. In some types of employment, employees may receive benefits in addition to payment. Benefits may include health insurance, housing, and disability insurance. Employment is typically governed by Labour law, employment laws, o ...
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Wholesale Fashion Distribution
Wholesale fashion distribution refers to the global market of bulk clothing sales, in which producers, wholesalers and sellers are involved in a commercial, business-to-business process. __TOC__ Procedure Most wholesalers get their fashion stocks from the producers that commercialize the latest collections in bulk, at volume discounts. Others purchase overstocks and closeout merchandise from retailers or distributors. Their clients are the resellers that purchase those stocks and sell it to the final consumers. Often, this process is financed through merchant factoring or vendor finance. In other cases, the merchant is assessed "counter rent" for a "store-within-a-store" concept, common in the cosmetics industry, but also not unheard of in clothing. In other cases, the vendor agrees to buy back unsold merchandise from the retailer — this is a common arrangement for higher-value seasonal clothing, like designer coats. Wholesale businesses Many intermediaries exist ...
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Marketing Channel
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy. Another less known form of the marketing channel is the Dual Distribution channel. This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising. The role of marketing channels in marketing strategies * Links producers to buyers. * Inf ...
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Over-the-top Media Service
An over-the-top media service (also known as over-the-top television, or simply OTT) is a digital distribution service of video and audio delivered Direct-to-consumer, directly to viewers via the public Internet, rather than through an Terrestrial television, over-the-air, Cable television, cable, Satellite television, satellite, or IPTV provider. The term is synonymous with "streaming platform". OTT services may be subscription-based or free, and are typically accessed via television sets with integrated Smart TV platforms, streaming devices such as Amazon Fire TV and Roku, video game consoles, websites on personal computers, and mobile app, apps on smartphones and tablet computer, tablets. OTT bypasses broadcast television, broadcast, cable, and satellite transmissions—the system through which companies have traditionally acted as controllers or distributors of television content. This content may include shows and movies for which the OTT acquired licensed rights from the c ...
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Disintermediation
Disintermediation is the removal of intermediary, intermediaries in economics from a supply chain, or "cutting out the middlemen" in connection with a transaction or a series of transactions. Instead of going through traditional distribution channels, which had some type of intermediary (such as a Distribution (marketing), distributor, wholesaler, broker, or agency (law), agent), companies deal with customers directly and vice versa, for example via the Internet. History In 1967, the term was originally applied to the banking industry; disintermediation occurred when consumers avoided the intermediation of banks by investing directly in Security (finance), securities (government and private bonds, insurance companies, hedge funds, mutual funds and Share capital, stocks) rather than leaving their money in savings accounts. The original cause was a U.S. government regulation (Regulation Q) which limited the interest rate paid on interest bearing accounts which were insu ...
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Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a long history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the pro ...
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Data Privacy
Information privacy is the relationship between the collection and dissemination of data, technology, the public expectation of privacy, contextual information norms, and the legal and political issues surrounding them. It is also known as data privacy or data protection. Information types Various types of personal information often come under privacy concerns. Cable television This describes the ability to control what information one reveals about oneself over cable television, and who can access that information. For example, third parties can track IP TV programs someone has watched at any given time. "The addition of any information in a broadcasting stream is not required for an audience rating survey, additional devices are not requested to be installed in the houses of viewers or listeners, and without the necessity of their cooperations, audience ratings can be automatically performed in real-time." Educational In the United Kingdom in 2012, the Education Secretary Mi ...
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Cybersecurity
Computer security (also cybersecurity, digital security, or information technology (IT) security) is a subdiscipline within the field of information security. It consists of the protection of computer software, systems and networks from threats that can lead to unauthorized information disclosure, theft or damage to hardware, software, or data, as well as from the disruption or misdirection of the services they provide. The significance of the field stems from the expanded reliance on computer systems, the Internet, and wireless network standards. Its importance is further amplified by the growth of smart devices, including smartphones, televisions, and the various devices that constitute the Internet of things (IoT). Cybersecurity has emerged as one of the most significant new challenges facing the contemporary world, due to both the complexity of information systems and the societies they support. Security is particularly crucial for systems that govern large-scale sy ...
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Supply Chain
A supply chain is a complex logistics system that consists of facilities that convert raw materials into finished products and distribute them to end consumers or end customers, while supply chain management deals with the flow of goods in distribution channels within the supply chain in the most efficient manner. In sophisticated supply chain systems, used products may re-enter the supply chain at any point where residual value is recyclable. Supply chains link value chains. Suppliers in a supply chain are often ranked by "tier", with first-tier suppliers supplying directly to the client, second-tier suppliers supplying to the first tier, and so on. The phrase "supply chain" may have been first published in a 1905 article in ''The Independent (New York City), The Independent'' which briefly mentions the difficulty of "keeping a supply chain with India unbroken" during the British expedition to Tibet. Overview A typical supply chain can be divided into two stages namely, produ ...
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