Burrell Communications
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Burrell Communications
Burrell Communications Group L.L.C. is an American advertising agency whose assignments are among those tracked by The New York Times. Founded by chairman emeritus Thomas (Tom) J. Burrell, and headquartered in Chicago, IL, ''Burrell Communications'' is one of the largest multi-cultural marketing firms in the world. Some of the company's work is part of a collection in the Library of Congress. History Burrell Communications was founded in 1971, by Tom Burrell and then partner, Emmett McBain, and was originally named Burrell McBain. When McBain left in 1974, Burrell renamed the agency ''Burrell Communications Group''. The company had been established to forge an authentic and respectful relationship with the African-American consumer, and to tap into how the black aesthetic could also appeal to the general market consumer. It was at this time that Burrell coined the phrase, "Black people are not dark-skinned white people." Recognizing that there existed inherent cultural differen ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ...
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Stovetop Stuffing
Stove Top is a stuffing that was introduced by General Foods in 1972. It is a quick cooking ("instant") stuffing that is available in supermarkets. Unlike traditional stuffing, Stove Top can be prepared on the stove, in a pot, and can also be prepared in a microwave oven. It is used as a side dish for meals as well as a medium in which some meats (pork, chicken) can be baked. It is sold in boxes and canisters. In 2005 it was reported that Kraft Heinz, which has owned the brand since 1990, sells about 60 million boxes of Stove Top stuffing at Thanksgiving. Invention and patent Ruth Siems was the home economist who first created the product. Her name was the first listed on United States Patent 3,870,803 for the product. Her patent was based on a certain size of bread crumb that makes the rehydration, or addition of water, work. In an interview with the ''Evansville Courier'' in 1991, Siems said the idea for the instant stuffing came from the marketing department, but it was up to ...
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Black Enterprise
''Black Enterprise'' is a black-owned multimedia company. Since the 1970s, its flagship product ''Black Enterprise'' magazine has covered African-American businesses with a readership of 3.7 million. The company was founded in 1970 by Earl G. Graves Sr. It publishes in both print and on digital, an annual listing of the largest African-American companies in the country, or "B.E. 100s", first compiled and published in 1973. In 2002 the magazine launched a supplement targeting teens, ''Teenpreneur''. ''Black Enterprise'' also has two nationally syndicated television shows, ''Our World with Black Enterprise'' and ''Women of Power''. History The magazine was founded by Earl G. Graves Sr. In January 2006, he named his eldest son, Earl G. Graves Jr. (known as "Butch"), the company's chief executive officer. Butch joined the company in 1988 after earning his M.B.A. from Harvard University; he received his bachelor's degree in economics from Yale University in 1984. He also sits on ...
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General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. History Washburn-Crosby Company The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois Congressman Robert Smith, who leased power rights to flour mi ...
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Hewlett-Packard
The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components, as well as software and related services to consumers, small and medium-sized businesses ( SMBs), and large enterprises, including customers in the government, health, and education sectors. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and David Packard in 1939, and initially produced a line of electronic test and measurement equipment. The HP Garage at 367 Addison Avenue is now designated an official California Historical Landmark, and is marked with a plaque calling it the "Birthplace of 'Silicon Valley'". The company won its first big contract in 1938 to provide test and measurement instruments for Walt Disney's production of the animated film ''Fantasia'', which allowed Hewlett and Packard to formally esta ...
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Toyota
is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 million vehicles per year. The company was originally founded as a spinoff of Toyota Industries, a machine maker started by Sakichi Toyoda, Kiichiro's father. Both companies are now part of the Toyota Group, one of the largest conglomerates in the world. While still a department of Toyota Industries, the company developed its first product, the Type A engine in 1934 and its first passenger car in 1936, the Toyota AA. After World War II, Toyota benefited from Japan's alliance with the United States to learn from American automakers and other companies, which would give rise to The Toyota Way (a management philosophy) and the Toyota Production System (a lean manufacturing practice) that would transform the small company into a leader in t ...
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Publicis Groupe
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients. History The company was founded by 20 year old Marcel Bl ...
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Sears
Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail ordering catalog company migrating to opening retail locations in 1925, the first in Chicago. In 2005, the company was bought by the management of the American big box discount chain Kmart, which upon completion of the merger, formed Sears Holdings. Through the 1980s, Sears was the largest retailer in the United States. In 2018, it was the 31st-largest. After several years of declining sales, Sears's parent company filed for Chapter 11 bankruptcy on October 15, 2018. It announced on January 16, 2019, that it had won its bankruptcy auction, and that a reduced number of 425 stores would remain open, including 223 Sears stores. Sears was based in the Sears Tower in Chicago from 1973 until 1995, and is currently headquartered in Hof ...
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Maxwell House
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. The company's slogan is "Good to the last drop," which is often incorporated into its logo and is printed on its labels. Maxwell House coffee has been owned and produced by several companies, starting with Cheek's company, Nashville Coffee and Manufacturing Company, then followed by General Foods, and Kraft Foods Inc. History Early origins In 1884 Joel Cheek moved to Nashville and met Roger Nolley Smith, a British coffee broker. He was said to be able to tell the origin of a coffee simply by smelling the green beans. Over the next few years, the two w ...
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A1 Steak Sauce
A.1. Sauce (formerly A.1. Steak Sauce and sometimes stylized as A1 Sauce in certain markets) is a brand of brown sauce produced by Brand & co, a subsidiary of Premier Foods in the United Kingdom (as "Brand's A.1. Sauce") and in North America by Kraft Heinz. Sold from 1861 as a condiment for meat or game dishes in the United Kingdom, the makers introduced the product to Canada, and later to the U.S. where it was marketed as a steak sauce. A.1. sauce is still produced in England and exported to Asia. In May 2014, Kraft Foods announced it was dropping the word "steak" from the A.1. name, reverting to A.1. Sauce, to "reflect modern dining habits". Although the sauce is widely available in the U.S. and Canada, by 2023 sold only by Costco and specialist importers in the UK. History and ownership In 1824 Henderson William Brand, a chef to King George IV of the United Kingdom, created the original sauce on which A.1. is based. A popular myth has it that the king declared it "A.1." and ...
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Nabisco
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's plant in Chicago is the largest bakery in the world, employing more than 1,200 workers and producing around 320 million pounds of snack foods annually. Its products include Chips Ahoy!, Belvita, Oreo cookies, Ritz Crackers, Teddy Grahams, Triscuit crackers, Fig Newtons, and Wheat Thins for the United States, United Kingdom, Mexico, Bolivia, Venezuela, and other parts of South America. All Nabisco cookie or cracker products are branded Christie in Canada. Nabisco opened corporate offices as the National Biscuit Company in the Home Insurance Building in the Chicago Loop in 1898, the world's first skyscraper. History Pearson & Sons Bakery opened in Massachusetts in 1792, and they made a biscuit called pilot bread for consumption on l ...
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Mobil
Mobil is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil. The brand was formerly owned and operated by an oil and gas corporation of the same name, which itself merged with Exxon to form ExxonMobil in 1999. A direct descendant of Standard Oil, Mobil was originally known as the Standard Oil Company of New York (shortened to Socony) after Standard Oil was Standard Oil Co. of New Jersey v. United States, split into 34 different entities in a 1911 Supreme Court decision. Socony merged with Vacuum Oil Company, from which the Mobil name first originated, in 1931 and subsequently renamed itself to Socony-Vacuum Oil Company. Over time, Mobil became the company's primary identity, which incited another renaming in 1963, this time to Mobil Corporation. Mobil credits itself with being the first company to introduce Pay at the pump, paying at the pump at its gas stations, the first company to produce jet aviation fuel, as well as the first company to intr ...
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