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Bridge (interpersonal)
A bridge is a type of social tie that connects two different groups in a social network. General bridge In general, a bridge is a direct tie between nodes that would otherwise be in disconnected components of the graph. This means that say that A and B make up a social networking graph, n_1 is in A, n_2 is in B, and there is a social tie e between n_1 and n_2. If e were to be removed, A and B would become disconnected components of the graph. This means that e is a bridge. For example, A could represent a corporation and B Congress. n_1 could then be a lobbyist and n_2 a Congressman. e would then represent the relationship between that corporation and Congress that only exists through the lobbyist. This is very similar to the concept of a bridge in graph theory, but with special social networking properties such as strong and weak ties. Local bridge Local bridges are ties between two nodes in a social graph that are the shortest route by which information might travel from tho ...
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Social Network
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalize ...
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Bridge (graph Theory)
In graph theory, a bridge, isthmus, cut-edge, or cut arc is an edge of a graph whose deletion increases the graph's number of connected components. Equivalently, an edge is a bridge if and only if it is not contained in any cycle. For a connected graph, a bridge can uniquely determine a cut. A graph is said to be bridgeless or isthmus-free if it contains no bridges. This type of bridge should be distinguished from an unrelated meaning of "bridge" in graph theory, a subgraph separated from the rest of the graph by a specified subset of vertices; see . Trees and forests A graph with n nodes can contain at most n-1 bridges, since adding additional edges must create a cycle. The graphs with exactly n-1 bridges are exactly the trees, and the graphs in which every edge is a bridge are exactly the forests. In every undirected graph, there is an equivalence relation on the vertices according to which two vertices are related to each other whenever there are two edge-disjoint paths c ...
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Weak Ties
In social network analysis and mathematical sociology, interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: ''strong'', ''weak'' or ''absent''. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks. Specifically, more novel information flows to individuals through weak rather than strong ties. Because our close friends tend to move in the same circles that we do, the information they receive overlaps considerably with what we already know. Acquaintances, by contrast, know people that we do not, and thus receive more novel information. Included in the definition of ''absent ties'', according to the American sociologist Mark Granovetter, are those relationships (or ties) without substantial significance, such as "nodding" relationships between people living ...
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Social Graph
The social graph is a graph that represents social relations between entities. In short, it is a model or representation of a social network, where the word graph has been taken from graph theory. The social graph has been referred to as "the global mapping of everybody and how they're related". The term was used as early as 1964, albeit in the context of isoglosses. Leo Apostel uses the term in the context here in 1978. The concept was originally called sociogram. The term was popularized at the Facebook F8 conference on May 24, 2007, when it was used to explain how the newly introduced Facebook Platform would take advantage of the relationships between individuals to offer a richer online experience. The definition has been expanded to refer to a social graph of all Internet users. Since explaining the concept of the social graph, Mark Zuckerberg, one of the founders of Facebook, has often touted Facebook's goal of offering the website's social graph to other websites s ...
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Malcolm Gladwell
Malcolm Timothy Gladwell (born 3 September 1963) is an English-born Canadian journalist, author, and public speaker. He has been a staff writer for ''The New Yorker'' since 1996. He has published seven books: '' The Tipping Point: How Little Things Can Make a Big Difference'' (2000); '' Blink: The Power of Thinking Without Thinking'' (2005); '' Outliers: The Story of Success'' (2008); '' What the Dog Saw: And Other Adventures'' (2009), a collection of his journalism; '' David and Goliath: Underdogs, Misfits, and the Art of Battling Giants'' (2013); '' Talking To Strangers: What We Should Know about the People We Don't Know'' (2019) and '' The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War'' (2021). His first five books were on ''The New York Times'' Best Seller list. He is also the host of the podcast '' Revisionist History'' and co-founder of the podcast company Pushkin Industries. Gladwell's writings often deal with the unexpected implicat ...
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Connector (social)
''The Tipping Point: How Little Things Can Make a Big Difference'' is the debut book by Malcolm Gladwell, first published by Little, Brown in 2000. Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states: "Ideas and products and messages and behaviors spread like viruses do." The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the steep drop in New York City's crime rate after 1990. The three rules Gladwell describes the "three rules of epidemics" (or the three "agents of change") in the tipping points of epidemics. The Law of the Few "The Law of the Few" is, as Gladwell states: "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts." According to Gladwell, ...
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The Tipping Point
''The Tipping Point: How Little Things Can Make a Big Difference'' is the debut book by Malcolm Gladwell, first published by Little, Brown in 2000. Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states: "Ideas and products and messages and behaviors spread like viruses do." The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the steep drop in New York City's crime rate after 1990. The three rules Gladwell describes the "three rules of epidemics" (or the three "agents of change") in the tipping points of epidemics. The Law of the Few "The Law of the Few" is, as Gladwell states: "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts." According to Gladwell, ...
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Interpersonal Ties
In social network analysis and mathematical sociology, interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: ''strong'', ''weak'' or ''absent''. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks. Specifically, more novel information flows to individuals through weak rather than strong ties. Because our close friends tend to move in the same circles that we do, the information they receive overlaps considerably with what we already know. Acquaintances, by contrast, know people that we do not, and thus receive more novel information. Included in the definition of ''absent ties'', according to the American sociologist Mark Granovetter, are those relationships (or ties) without substantial significance, such as "nodding" relationships between people living ...
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