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Brandchannel
Brandchannel is a website about branding that launched in 2001 with the goal of offering a global perspective on brands. Brandchannel offers a platform that features newsfeed, articles, global conference listings, industry debates, a directory of agencies, and other branding resources. The website was produced by Interbrand, but currently maintained byeditorial independence Editorial independence is the freedom of editors to make decisions without interference from the owners of a publication. Editorial independence is tested, for instance, if a newspaper runs articles that may be unpopular with its advertising clien .... Brandchannel is based in New York city. References External linksOfficial website American news websites Brand management Internet properties established in 2001 {{commerce-website-stub Site closed The company and its website have ceased to exist, with their Facebook and Twitter accounts showing no new posts since March 2019. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Editorial Independence
Editorial independence is the freedom of editors to make decisions without interference from the owners of a publication. Editorial independence is tested, for instance, if a newspaper runs articles that may be unpopular with its advertising clientele or critical of its ownership. See also * Embedded journalism * Freedom of the press, the freedom from interference by governments * Media independence * Media manipulation * Objectivity (journalism) Related controversies * Fox television and Monsanto Company This story is featured at length in the documentaries The Corporation and Outfoxed ''Outfoxed: Rupert Murdoch's War on Journalism'' is a 2004 documentary film by filmmaker Robert Greenwald about Fox News Channel's and its owner's, Rupert Murdoch, promotion of conservative views. The film says this bias belies the channel's mott .... References Concentration of media ownership Journalism Journalism standards Mass media issues {{journalism-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American News Websites
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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