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Brand Blunder
A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market. There are numerous examples of brand blunders in marketing history; there are also numerous urban legends surrounding brand blunders, where there is little evidence of an actual blunder. International branding issues Problems with international product branding are often associated with the process of language localisation, in which the product brand name or advertising slogan carries a different meaning in the language of the target market. In addition to linguistic aspects, issues of cultural sensitivity can affect the success of a brand. This is a risk faced by companies entering a new market. In international marketing, a brand name must be distinctive and easy to pronounce across multiple markets, but it must not have unintended negati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tuna
A tuna is a saltwater fish that belongs to the tribe Thunnini, a subgrouping of the Scombridae (mackerel) family. The Thunnini comprise 15 species across five genera, the sizes of which vary greatly, ranging from the bullet tuna (max length: , weight: ) up to the Atlantic bluefin tuna (max length: , weight: ), which averages and is believed to live up to 50 years. Tuna, opah and mackerel sharks are the only species of fish that can maintain a body temperature higher than that of the surrounding water. An active and agile predator, the tuna has a sleek, streamlined body, and is among the fastest-swimming pelagic fish – the yellowfin tuna, for example, is capable of speeds of up to . Greatly inflated speeds can be found in early scientific reports and are still widely reported in the popular literature. Found in warm seas, the tuna is commercially fished extensively as a food fish, and is popular as a bluewater game fish. As a result of overfishing, some tuna species, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
September 11 Attacks
The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercial airliners scheduled to travel from the Northeastern United States to California. The hijackers crashed the first two planes into the Twin Towers of the World Trade Center in New York City, and the third plane into the Pentagon (the headquarters of the United States military) in Arlington County, Virginia. The fourth plane was intended to hit a federal government building in Washington, D.C., but crashed in a field following a passenger revolt. The attacks killed nearly 3,000 people and instigated the war on terror. The first impact was that of American Airlines Flight 11. It was crashed into the North Tower of the World Trade Center complex in Lower Manhattan at 8:46 a.m. Seventeen minutes later, at 9:03, the World Trade Center’s S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi internet access. Company overview Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Death Of Diana, Princess Of Wales
In the early hours of 31 August 1997, Diana, Princess of Wales died from injuries sustained earlier that day in a car crash in the Pont de l'Alma tunnel in Paris, France. Dodi Fayed, Diana's partner, and Henri Paul, their chauffeur, were found dead inside the car. Her bodyguard Trevor Rees-Jones was seriously injured but was the only survivor of the crash. Some media claimed that the erratic behaviour of the paparazzi chasing the car, as reported by the BBC, had contributed to the crash. In 1999, a French investigation found that Paul lost control of the vehicle at high speed while intoxicated by alcohol and under the effects of prescription drugs, and concluded that he was solely responsible for the crash. He was the deputy head of security at the Hôtel Ritz Paris and had earlier goaded paparazzi waiting for Diana and Fayed outside the hotel. Anti-depressants and traces of an anti-psychotic in his blood might have worsened Paul's inebriation. In 2008, the jury at the British i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sarah, Duchess Of York
Sarah, Duchess of York (born Sarah Margaret Ferguson; 15 October 1959), also known by the nickname Fergie, is a member of the British royal family. She is the former wife of Prince Andrew, Duke of York, the younger brother of King Charles III. She was raised in Dummer, Hampshire, and attended the Queen's Secretarial College. She later worked for public relations firms in London, and then for a publishing company. Ferguson began a relationship with Prince Andrew in 1985, and they were married on 23 July 1986 at Westminster Abbey. They have two daughters, the princesses Beatrice and Eugenie. Their marriage, separation in 1992, and divorce in 1996 attracted much media coverage. Both during and after her marriage, Sarah has been involved with several charities as a patron and spokesperson. Her charity work primarily revolves around helping cancer patients and children. She has been the patron of Teenage Cancer Trust since 1990 and has founded Children in Crisis. In the years af ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WW International
WW International, Inc., formerly Weight Watchers International, Inc., is a global company headquartered in the U.S. that offers weight loss and maintenance, fitness, and mindset services such as the Weight Watchers comprehensive diet program."What is Weight Watchers Diet?" '' U.S. News & World Report''. Retrieved May 21, 2018. Founded in 1963 by , homemaker |
Incubus
An incubus is a demon in male form in folklore that seeks to have sexual intercourse with sleeping women; the corresponding spirit in female form is called a succubus. In medieval Europe, union with an incubus was supposed by some to result in the birth of witches, demons, and deformed human offspring. Legendary magician Merlin was said to have been fathered by an incubus. Parallels exist in many cultures. Walter Stephens alleges in "Demon Lovers", some traditions hold that repeated sexual activity with an incubus or succubus may result in the deterioration of health, an impaired mental state, or even death. Etymological, ancient, and religious descriptions The Late Latin word ''incubus'' ("a nightmare induced by a demon") is derived from Latin ''incubō'' ("nightmare, what lies down on one whilst one sleeps") and further from ''incubāre'' ("to lie upon, to hatch"). One of the earliest evident mentions of a demon sharing qualities to an incubus comes from Mesopotamia on the Sume ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reebok
Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of Great Britain in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District. History Early years In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. After his ideas progressed, he founded his business "''J.W. Foster''" in 1900; later he joined with his sons and changed the company name to J.W. Foster and Sons. Foste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soft Drink
A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a sugar substitute (in the case of ''diet drinks''), or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives, and/or other ingredients. Soft drinks are called "soft" in contrast with "hard" alcoholic drinks. Small amounts of alcohol may be present in a soft drink, but the alcohol content must be less than 0.5% of the total volume of the drink in many countries and localities See §7.71, paragraphs (e) and (f). if the drink is to be considered non-alcoholic. Types of soft drinks include lemon-lime drinks, orange soda, cola, grape soda, ginger ale, and root beer. Soft drinks may be served cold, over ice cubes, or at room temperature. They are available in many container formats, including cans, glass bot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pschitt
Pschitt! is a French soda created by Perrier Perrier ( , also , ) is a French brand of natural bottled water, bottled mineral water obtained at its source in Vergèze, located in the Gard ''département''. Perrier is known for its carbonation and its distinctive green bottle. Perrier w ... in 1954. The name originates in the transcription in French of the noise made by a Perrier bottle when it is opened. It comes in two flavors: lemon and orange. It is now a product of Roxane. It is one of the oldest French soft drinks. References Citrus sodas Train-related introductions in 1954 {{Soft-drink-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pocari Sweat
, Pokari Suetto is a Japanese sports drink, manufactured by Otsuka Pharmaceutical. It was launched in 1980, and is mostly well known across Asia and the Middle East; it is also available in East Asia, Southeast Asia, Australia and Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema .... Pocari Sweat is a mild-tasting, relatively light, non-carbonated sweet beverage and is advertised as an "ion supply drink", "refreshment water" (1992), "body request" (1999), and "electrolyte beverage" in Thailand. It has a mild grapefruit flavor with little aftertaste. Ingredients listed are water, sugar, citric acid, trisodium citrate, sodium chloride, potassium chloride, calcium lactate, magnesium carbonate, and flavoring. It is sold in aluminium cans, PET bottles, and as a powder for mixing w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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