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Brainstorming Customer Needs (2)
Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. In other words, brainstorming is a situation where a group of people meet to generate new ideas and solutions around a specific domain of interest by removing inhibitions. People are able to think more freely and they suggest as many spontaneous new ideas as possible. All the ideas are noted down without criticism and after the brainstorming session the ideas are evaluated. The term was popularized by Alex Faickney Osborn in the classic work ''Applied Imagination'' (1953). History In 1939, advertising executive Alex F. Osborn began developing methods for creative problem-solving. He was frustrated by employees' inability to develop creative ideas individually for ad campaigns. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and quanti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brainstorming Customer Needs (2)
Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. In other words, brainstorming is a situation where a group of people meet to generate new ideas and solutions around a specific domain of interest by removing inhibitions. People are able to think more freely and they suggest as many spontaneous new ideas as possible. All the ideas are noted down without criticism and after the brainstorming session the ideas are evaluated. The term was popularized by Alex Faickney Osborn in the classic work ''Applied Imagination'' (1953). History In 1939, advertising executive Alex F. Osborn began developing methods for creative problem-solving. He was frustrated by employees' inability to develop creative ideas individually for ad campaigns. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and quanti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer Supported Brainstorming
In computer supported brainstorming, team members contribute their ideas through electronic means either synchronously or asynchronously. The brainstorming software selected by the team mediates the individual interactions and helps to organize and shape the products of the brainstorming session. Computer supported brainstorming can be implemented using a wide variety of electronic technologies. Overview In traditional group brainstorming all members of a team are present in the same physical location and their interaction is defined by a selected protocol. Proponents such as Gallupe et al. argue that electronic brainstorming eliminates many of the problems of standard brainstorming, including production blocking (i.e. group members must take turns to express their ideas) and evaluation apprehension (i.e. fear of being judged by others). History Brainstorming exists in many forms, but first began to be formalized in graphical representation known as "concept mapping" by Jos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thinking Outside The Box
Thinking outside the box (also thinking out of the box or thinking beyond the box and, especially in Australia, thinking outside the square) is a metaphor that means to think differently, unconventionally, or from a new perspective. The phrase also often refers to novel or creative thinking. History The origin of the phrase is unclear. "Think beyond the boundary"-metaphors, that is, metaphors that allude to think differently or with less constraints, seem to have an old history. For example, in 1888, The Annual Register records the phrase ''think outside the lines''. Since at least 1954, the nine dots puzzle has been used as a metaphor of the type "think beyond the boundary". Early phrasings include ''go outside the dots'' (1954), ''breakthrough thinking that gets outside the nine-dot square'' (1959), and ''what are the actual boundaries of the problem?'' (1963). In 1969, Norman Vincent Peale writes this in an article for the Chicago Tribune, quote: In 1970, the phrase ''th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nominal Group Technique
The nominal group technique (NGT) is a group process involving problem identification, solution generation, and decision making. It can be used in groups of many sizes, who want to make their decision quickly, as by a vote, but want everyone's opinions taken into account (as opposed to traditional voting, where only the largest group is considered). The method of tallying is the difference. First, every member of the group gives their view of the solution, with a short explanation. Then, duplicate solutions are eliminated from the list of all solutions, and the members proceed to rank the solutions, 1st, 2nd, 3rd, 4th, and so on. Some facilitators will encourage the sharing and discussion of reasons for the choices made by each group member, thereby identifying common ground, and a plurality of ideas and approaches. This diversity often allows the creation of a hybrid idea (combining parts of two or more ideas), often found to be even better than those ideas being initially consider ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Collaboration
Mass collaboration is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. Such projects typically take place on the internet using social software and computer-supported collaboration tools such as wiki technologies, which provide a potentially infinite hypertextual substrate within which the collaboration may be situated. Open source software such as Linux was developed via mass collaboration. Factors Modularity Modularity enables a mass of experiments to proceed in parallel, with different teams working on the same modules, each proposing different solutions. Modularity allows different "blocks" to be easily assembled, facilitating decentralised innovation that all fits together. Differences Cooperation Mass collaboration differs from mass cooperation in that the creative acts taking place require the joint development of shared understandings. Conversely, group members involved in cooperati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lateral Thinking
Lateral thinking is a manner of solving problems using an indirect and creative approach via reasoning that is not immediately obvious. It involves ideas that may not be obtainable using only traditional step-by-step logic. The term was first used in 1967 by Maltese psychologist Edward de Bono in his book ''The Use of Lateral Thinking''. De Bono cites the Judgment of Solomon as an example of lateral thinking, where King Solomon resolves a dispute over the parentage of a child by calling for the child to be cut in half, and making his judgment according to the reactions that this order receives. Edward de Bono also links lateral thinking with humour, arguing it entails a switch-over from a familiar pattern to a new, unexpected one. It is this moment of surprise, generating laughter and new insight, which facilitates the ability to see a different thought pattern which initially was not obvious. According to de Bono, lateral thinking deliberately distances itself from the stand ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eureka Effect
The eureka effect (also known as the Aha! moment or eureka moment) refers to the common human experience of suddenly understanding a previously incomprehensible problem or concept. Some research describes the Aha! effect (also known as insight or epiphany) as a memory advantage, but conflicting results exist as to where exactly it occurs in the brain, and it is difficult to predict under what circumstances one can predict an Aha! moment. Insight is a psychological term that attempts to describe the process in problem solving when a previously unsolvable puzzle becomes suddenly clear and obvious. Often this transition from not understanding to spontaneous comprehension is accompanied by an exclamation of joy or satisfaction, an Aha! moment. A person utilizing insight to solve a problem is able to give accurate, discrete, all-or-nothing type responses, whereas individuals not using the insight process are more likely to produce partial, incomplete responses. A recent theoretical acc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Group Concept Mapping
Group concept mapping is a structured methodology for organizing the ideas of a group on any topic of interest and representing those ideas visually in a series of interrelated maps.Kane M, Trochim WM (2007). Concept mapping for planning and evaluation. Thousand Oaks, CA: Sage Publications.Trochim W (1989)An introduction to concept mapping for evaluation and planning Evaluation and Program Planning, 12(1), 1–16. It is a type of integrative mixed method, combining qualitative and quantitative approaches to data collection and analysis. Group concept mapping allows for a collaborative group process with groups of any size, including a broad and diverse array of participants. Since its development in the late 1980s by William M.K. Trochim at Cornell University, it has been applied to various fields and contexts, including community and public health, social work, health care, human services, and biomedical research and evaluation. Overview Group concept mapping integrates qualita ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Affinity Diagram
The affinity diagram is a business tool used to organize ideas and data. It is one of the Seven Management and Planning Tools. People have been grouping data into groups based on natural relationships for thousands of years; however, the term affinity diagram was devised by Jiro Kawakita in the 1960s and is sometimes referred to as the KJ Method. The tool is commonly used within project management and allows large numbers of ideas stemming from brainstorming to be sorted into groups, based on their natural relationships, for review and analysis. It is also frequently used in contextual inquiry Contextual inquiry (CI) is a user-centered design (UCD) research method, part of the contextual design methodology. A contextual inquiry interview is usually structured as an approximately two-hour, one-on-one interaction in which the researcher w ... as a way to organize notes and insights from field interviews. It can also be used for organizing other freeform comments, such as open-ende ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
6-3-5 Brainwriting
6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968. In brief, it consists of 6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet within 5 minutes; this is also the etymology of the methodology's name. The outcome after 6 rounds, during which participants swap their worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes. The technique is applied in various sectors but mainly in business, marketing, design, and writing, as well as everyday real life situations. Introduction 6-3-5 Brainwriting is a particular form of brainstorming through the medium of graphics; in particular, it is classified under the intuitive and progressive methodologies as it involves driving i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free-writing
Free writing is traditionally regarded as a prewriting technique practiced in academic environments, in which a person writes continuously for a set period of time with limited concern for rhetoric, conventions, and mechanics, sometimes working from a specific prompt provided by a teacher. While free writing often produces raw, or even unusable material, it can help writers overcome writing blocks and build confidence by allowing them to practice text-production phases of the writing process without the fear of censure. Some writers even use the technique to collect initial thoughts and ideas on a topic, often as a preliminary to formal writing. Unlike brainstorming, where ideas are listed or organized, a free-written paragraph is comparatively formless or unstructured. History Dorothea Brande was an early proponent of freewriting. In her book ''Becoming a Writer'' (1934), she advises readers to sit and write for 30 minutes every morning, as fast as they can. Peter Elbow advanced ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evaluation Apprehension Model
The evaluation apprehension theory was proposed by Nickolas B. Cottrell in 1972. He argued that we quickly learn that the social rewards and punishments (for example, in the form of approval and disapproval) that we receive from other people are based on their evaluations of us. On this basis, our arousal may be modulated. In other words, performance will be enhanced or impaired only in the presence of persons who can approve or disapprove of our actions. Feelings of concern about evaluation nearly always occur when in the presence of others. However, in 1968, Cottrell tried to separate these variables in an experiment. He found that there was no social facilitation effect on three well-learned tasks performed by a participant when there were two other persons (part of the study) blindfolded and supposedly preparing for a perception study. The participants would perform the same as the participants who were to perform the three well-learned tasks alone. Dominant responses (sharper ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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