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Book-packaging
Book packaging (or book producing) is a publishing activity in which a publishing company outsources the myriad tasks involved in putting together a book—writing, researching, editing, illustrating, and even printing—to an outside company called a book-packaging company. Once the book-packaging company has produced the book, they then sell it to the final publishing company. In this arrangement, the book-packaging company acts as a liaison between a publishing company and the writers, researchers, editors, and printers that design and produce the book. Book packagers thus blend the roles of agent, editor, and publisher. Book-packaging is common in the genre fiction market, particularly for books aimed at preteens and teenagers, and in the illustrated non-fiction co-edition market. Business model Publishing companies use the services of book-packaging companies in cases where the publishing company does not have the in-house resources to handle a project. There are two main re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ghostwriter
A ghostwriter is hired to write literary or journalistic works, speeches, or other texts that are officially credited to another person as the author. Celebrities, executives, participants in timely news stories, and political leaders often hire ghostwriters to draft or edit autobiographies, memoirs, magazine articles, or other written material. Memoir ghostwriters often pride themselves in "disappearing" when impersonating others since such disappearance signals the quality of their craftsmanship. In music, ghostwriters are often used to write songs, lyrics, and instrumental pieces. Screenplay authors can also use ghostwriters to either edit or rewrite their scripts to improve them. Usually, there is a confidentiality clause in the contract between the ghostwriter and the credited author that obligates the former to remain anonymous. Sometimes the ghostwriter is acknowledged by the author or publisher for their writing services, euphemistically called a "researcher" or "resea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publishing Company
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include electronic publishing such as E-book, ebooks, academic journals, micropublishing, Electronic publishing, websites, blogs, video game publisher, video game publishing, and the like. Publishing may produce private, club, commons or public goods and may be conducted as a commercial, public, social or community activity. The commercial publishing industry ranges from large multinational conglomerates such as Bertelsmann, RELX, Pearson plc, Pearson and Thomson Reuters to thousands of small independents. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing K–12, (k-12) and Academic publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrity
Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports or the entertainment industry, their position as a political figure, or even from their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'. History In his 2020 book ''Dead Famous: an unexpected history of celebrity'', British historian Greg Jenner uses the definition: Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact that "Until very recently, sociologists argued that ''celebrity'' was invented just over 100 years ago, in the flickering glimmer of early Hollywood" and the suggestion that some medieval saints might qualify, Jenner asserts that the earliest celebrities live ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stratemeyer Syndicate
The Stratemeyer Syndicate was a publishing company that produced a number of mystery book series for children, including Nancy Drew, The Hardy Boys, the various Tom Swift series, the Bobbsey Twins, the Rover Boys, and others. They published and contracted the many pseudonymous authors doing the writing of the series from 1899 through 1987, when the syndicate partners sold the company to Simon & Schuster. History Created by Edward Stratemeyer, the Stratemeyer Syndicate was the first book packager to have its books aimed at children, rather than adults. The Syndicate was wildly successful; at one time it was believed that the overwhelming majority of the books children read in the United States were Stratemeyer Syndicate books, based on a 1922 study of over 36,000 children country-wide. Stratemeyer's business acumen was in realizing that there was a huge, untapped market for children's books. The Stratemeyer Syndicate specialized in producing books that were meant primarily t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pen Name
A pen name, also called a ''nom de plume'' or a literary double, is a pseudonym (or, in some cases, a variant form of a real name) adopted by an author and printed on the title page or by-line of their works in place of their real name. A pen name may be used to make the author's name more distinctive, to disguise the author's gender, to distance the author from their other works, to protect the author from retribution for their writings, to merge multiple persons into a single identifiable author, or for any of a number of reasons related to the marketing or aesthetic presentation of the work. The author's real identity may be known only to the publisher or may become common knowledge. Etymology The French-language phrase is occasionally still seen as a synonym for the English term "pen name", which is a "back-translation" and originated in England rather than France. H. W. Fowler and F. G. Fowler, in ''The King's English'' state that the term ''nom de plume'' evolv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Royalties
A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset or a fixed price per unit sold of an item of such, but there are also other modes and metrics of compensation.Guidelines for Evaluation of Transfer of Technology Agreements, United Nations, New York, 1979 A royalty interest is the right to collect a stream of future royalty payments. A license agreement defines the terms under which a resource or property are licensed by one party to another, either without restriction or subject to a limitation on term, business or geographic territory, type of product, etc. License agreements can be regulated, particularly where a government is the resource owner, or they can be private contracts that follow a general structure. However, certain types of franchise agreements have comparable provisions. N ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intellectual Property
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, copyrights, trademarks, and trade secrets. The modern concept of intellectual property developed in England in the 17th and 18th centuries. The term "intellectual property" began to be used in the 19th century, though it was not until the late 20th century that intellectual property became commonplace in the majority of the world's legal systems."property as a common descriptor of the field probably traces to the foundation of the World Intellectual Property Organization (WIPO) by the United Nations." in Mark A. Lemley''Property, Intellectual Property, and Free Riding'', Texas Law Review, 2005, Vol. 83:1031, page 1033, footnote 4. The main purpose of intellectual property law is to encourage the creation of a wide variety of intellectual goo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Territory
A sales territory is the customer group or geographical area for which an individual salesperson or a sales team holds responsibility. Territories can be defined on the basis of geography, sales potential, history, or a combination of factors. Companies strive to balance their territories because this can reduce costs and increase sales.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to MeasurMarketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoinCommon Language in Marketing Project Purpose The purpose of a sales force coverage (or sales territory) metric is to create balanced sales territories. There are a number of ways to analyze territories.Larson, Eric. ''Note on Sales Force Metrics.'' Darden MB ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Work For Hire
A work made for hire (work for hire or WFH), in copyright law in the United States, is a work that is subject to copyright and is created by employees as part of their job or some limited types of works for which all parties agree in writing to the WFH designation. ''Work for hire'' is a statutorily defined term () and so a work for hire is not created merely because parties to an agreement state that the work is a work for hire. It is an exception to the general rule that the person who actually creates a work is the legally-recognized author of that work. In the United States and certain other copyright jurisdictions, if a work is "made for hire," the employer, not the employee, is considered the legal author. In some countries, this is known as corporate authorship. The entity serving as an employer may be a corporation or other legal entity, an organization, or an individual. Author accreditation in the US Accreditation has no impact on work for hire in the US. The actual creat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Genre Fiction
Genre fiction, also known as popular fiction, is a term used in the book-trade for fictional works written with the intent of fitting into a specific literary genre, in order to appeal to readers and fans already familiar with that genre. A number of major literary figures have written genre fiction. John Banville publishes crime novels as Benjamin Black, and both Doris Lessing and Margaret Atwood have written science fiction. Georges Simenon, the creator of the Maigret detective novels, has been described by André Gide as "the most novelistic of novelists in French literature". The main genres are crime, fantasy, romance, science fiction and horror—as well as perhaps Western, inspirational and historical fiction. The opposite of genre fiction is mainstream fiction. Slipstream genre is sometimes located in between the genre and non-genre fictions. Genre and the marketing of fiction In the publishing industry the term "category fiction" is often used as a synonym fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
For Dummies
''For Dummies'' is an extensive series of instructional reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages. The books are an example of a media franchise, consistently sporting a distinctive cover—usually yellow and black with a triangular-headed cartoon figure known as the "Dummies Man", and an informal, blackboard-style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to indicate particularly important passages. Almost all ''Dummies'' books are organized around sections called "parts", which are groups of related chapters. Parts are almost always preceded by a Rich Tennant comic that refers to some part of the subject under discussion, though the comics were discontinued in 2012. Sometimes the same Tennant drawing reappears in another ''Dummies'' book with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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