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Blipvert
A blipvert is a very brief television advertisement, lasting one second. The word is a portmanteau of ''blip'', a brief sound, and ''advertisement''. The term and concept were used in the 1985 film '' Max Headroom: 20 Minutes into the Future'' and in '' Blipverts'', the first episode of the 1987 science fiction television show ''Max Headroom''. In the film and TV show, "blipverts" were new high-speed, concentrated, high-intensity television commercials lasting about three seconds. Their purpose was to prevent the channel-switching that may occur during standard-length commercials. They were invented as a MacGuffin to drive the plot. Real-life examples of compressed advertising Real life advertisements have been cited as benefiting from a "blipvert effect", in which viewers recall the advertisements better. Master Lock, which had already made the image of a padlock shot by a sharpshooter into a lasting advertising image with their ad in the Super Bowl in 1974, incorporated that ...
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Max Headroom (TV Series)
''Max Headroom'' is an American satirical science fiction television series by Chrysalis Visual Programming and Lakeside Productions for Lorimar-Telepictures that aired in the United States on ABC from March 31, 1987, to May 5, 1988. The series is set in a futuristic dystopia ruled by an oligarchy of television networks, and features the character and media personality Max Headroom. The story is based on the Channel 4 British TV film produced by Chrysalis, '' Max Headroom: 20 Minutes into the Future''. Premise In the future, an oligarchy of television networks rules the world. Even the government functions primarily as a puppet of the network executives, serving mainly to pass laws—such as banning "off" switches on televisions—that protect and consolidate the networks' power. Television technology has advanced to the point that viewers' physical movements and thoughts can be monitored through their television sets. Almost all non-television technology has been discontinu ...
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Blipverts (Max Headroom)
"Blipverts" is the first regular episode of the science-fiction television series ''Max Headroom''. Production details "Blipverts" was the reworked version of the original ''20 Minutes Into the Future'' film. The only actor other than Matt Frewer to appear in both versions of the story was Amanda Pays (as Theora Jones, Edison Carter's "controller"). W. Morgan Sheppard would reprise his role as Blank Reg later on in the series (but not in this episode), making him the only other actor to have thus crossed over. All other roles were recast, and several characters (most notably Bryce Lynch) were made far less sinister. Also, in the original film the character of Max Headroom existed as a physical hardware unit, which in the end was "stolen" by Blank Reg and his underachieving pirate network, "Big-Time TV", and went to work for them; but in "Blipverts" and for the rest of the series it was established that Max existed only as software, an independently acting computer program wh ...
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Television Advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ...
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Advertising In The Super Bowl
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content. The phenomenon of Super Bowl commercials is a result of the game's extremely high viewership and wide demographic reach. Super Bowl games have frequently been among the United States' most-watched television broadcasts, with Nielsen having estimat ...
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Max Headroom
Max Headroom is a fictional artificial intelligence (AI) character portrayed by actor Matt Frewer. Advertised as "the first computer-generated TV presenter", Max was known for his biting commentary on a variety of topical issues, arrogant wit, stuttering, and pitch-shifting voice. The character was created by George Stone, Annabel Jankel, and Rocky Morton. Max was advertised as "computer-generated" and some believed this, but he was actually actor Frewer wearing prosthetic makeup, contact lenses, and a plastic molded suit, and sitting in front of a blue screen. Harsh lighting and other editing and recording effects heighten the illusion of a CGI character. According to his creators, Max's personality was meant to be a satirical exaggeration of the worst tendencies of television hosts in the 1980s who wanted to appeal to youth culture yet weren't a part of it. Frewer proposed that Max reflected an innocence, largely influenced not by mentors and life experience but by informat ...
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Miller High Life
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex. History Miller Brewing Company was founded in 1855 by Frederick Miller after his emigration from Hohenzollern, Germany in 1854 with a unique brewer's yeast. Initially, he purchased the small Plank Road Brewery in Milwaukee for $2,300 ($66,736 in 2018). The brewery's location in what is now the Miller Valley provided easy access to raw materials produced on nearby farms. In 1855, Miller changed its name to Miller Brewing Company, Inc. The enterprise remained in the family until 1966. The company was one of the six breweries affected by the 1953 Milwaukee brewery strike. In 1966, the conglomerate W. R. Grace and Company bought Miller from Lorraine John Mulberger ...
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Windell Middlebrooks
Windell Dwain Middlebrooks, Jr. (January 8, 1979 – March 9, 2015) was an American actor and singer. Most famous as a TV pitchman for Miller High Life beer, Middlebrooks also starred in ''The Suite Life on Deck'' and ''Body of Proof''. Early life Middlebrooks was born January 8, 1979, in Fort Worth, TexasTexas Births, 1926–1995, He went to Trimble Technical High schooWindell Dwain Middlebrooks, Jr./ref> He was an alumnus of Sterling College in Sterling, Kansas, where he earned a Bachelor's degree in Theatre/Communications, the Los Angeles Film Studies Center, and University of California, Irvine, where he earned a Master of Fine Arts in acting in 2004. Career For one season, he worked at the famed Texas Musical Drama, near Canyon, Texas. He started as a hospitality employee, yet he would go on to have a successful acting career on the stage and screen. Middlebrooks worked on ''The Suite Life on Deck'', '' Hannah Montana'', ''My Name is Earl'', and ''Chocolate News''. ...
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Super Bowl XLIII
Super Bowl XLIII was an American football game between the American Football Conference (AFC) champions Pittsburgh Steelers and the National Football Conference (NFC) champions Arizona Cardinals to decide the National Football League (NFL) champion for the 2008 season. The Steelers defeated the Cardinals by the score of 27–23. The game was played on February 1, 2009, at Raymond James Stadium in Tampa, Florida. With this victory, the Steelers became the first team to win six Super Bowl championships. The win was also Pittsburgh's second Super Bowl victory in four years, after winning Super Bowl XL at the end of the 2005 season. The Cardinals entered the game seeking their first NFL title since 1947, the longest championship drought in the league. The club became an unexpected winner during the regular season, compiling a 9–7 record, and the playoffs with the aid of head coach Ken Whisenhunt, who was the Steelers' offensive coordinator in Super Bowl XL, and the re-emergence ...
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Miller Brewing Company
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex. History Miller Brewing Company was founded in 1855 by Frederick Miller after his emigration from Hohenzollern, Germany in 1854 with a unique brewer's yeast. Initially, he purchased the small Plank Road Brewery in Milwaukee for $2,300 ($66,736 in 2018). The brewery's location in what is now the Miller Valley provided easy access to raw materials produced on nearby farms. In 1855, Miller changed its name to Miller Brewing Company, Inc. The enterprise remained in the family until 1966. The company was one of the six breweries affected by the 1953 Milwaukee brewery strike. In 1966, the conglomerate W. R. Grace and Company bought Miller from Lorraine John Mulberge ...
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Digital Video Recorder
A digital video recorder (DVR) is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device. The term includes set-top boxes with direct to disk recording, portable media players and TV gateways with recording capability, and digital camcorders. Personal computers are often connected to video capture devices and used as DVRs; in such cases the application software used to record video is an integral part of the DVR. Many DVRs are classified as consumer electronic devices; such devices may alternatively be referred to as personal video recorders (PVRs), particularly in Canada. Similar small devices with built-in (~5 inch diagonal) displays and SSD support may be used for professional film or video production, as these recorders often do not have the limitations that built-in recorders in cameras have, offering wider codec support, the removal of recording time limitations and hig ...
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General Electric
General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energy, digital industry, additive manufacturing and venture capital and finance, but has since divested from several areas, now primarily consisting of the first four segments. In 2020, GE ranked among the Fortune 500 as the 33rd largest firm in the United States by gross revenue. In 2011, GE ranked among the Fortune 20 as the 14th most profitable company, but later very severely underperformed the market (by about 75%) as its profitability collapsed. Two employees of GE – Irving Langmuir (1932) and Ivar Giaever (1973) – have been awarded the Nobel Prize. On November 9, 2021, the company announced it would divide itself into three investment-grade public companies. On July 18, 2022, GE unveiled the brand names of the companies it will ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ...
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