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Blind Taste Test
In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products. Blind taste tests are ideal for goods such as food or wine that are consumed directly. Researchers use blind taste tests to obtain information about customers' perceptions and preferences on the goods. Blind taste test can be used to: * Track views on a product over time * assess changes or improvements made to a product * gauge reactions to a new product Overview Blind taste tests require a "blind testing" meaning the people taking the blind taste test are unaware of the identity of the brand being tested, or if done at home this can be as simple as a blindfold over the person taking the test. This means that any bias, preconceived ideas about a particular brand ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blind Taster Booth 2 CR Jeh
Blind may refer to: * The state of blindness, being unable to see * A window blind, a covering for a window Blind may also refer to: Arts, entertainment, and media Films * ''Blind'' (2007 film), a Dutch drama by Tamar van den Dop * ''Blind'' (2011 film), a South Korean crime thriller * ''Blind'' (2014 film), a Norwegian drama * ''Blind'' (2016 film), an American drama * ''Blind'' (2019 film), an American horror film * ''Blind'' (upcoming film), an upcoming Indian crime thriller, based on 2011 South Korean film of the same name Music * Blind (band), Australian Christian rock group founded in 1999 * Blind (rapper), Italian rapper Albums * ''Blind'' (Corrosion of Conformity album), 1991 * ''Blind'' (The Icicle Works album), 1988 * ''Blind'' (The Sundays album), 1992 * ''Blind!'', a 1985 album by the Sex Gang Children Songs * "Blind" (Breed 77 song), 2006 * "Blind" (Feder song), 2015 * "Blind" (Hercules and Love Affair song), 2008 * "Blind" (Hurts song), 2013 * " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Challenge
The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi. Method The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. Shoppers are encouraged to taste both colas, and then select which drink they prefer. Then the representative reveals the two bottles so the taster can see whether they preferred Coke or Pepsi. The results of the test leaned toward a consensus that Pepsi was preferred by more Americans. The Pepsi Challenge has been featured in much of Pepsi's TV advertising. History The challenge launched in 1975, as part of the ongoing Cola wars between Pepsi and The Coca-Cola Company. In his book '' Blink: The Power of Thinking Without Thinking'' (2005), au ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blind Wine Tasting
Blinded wine tasting is wine tasting undertaken in circumstances in which the tasters are kept unaware of the wines' identities. The blind approach is routine for wine professionals ( wine tasters, sommeliers and others) who wish to ensure impartiality in the judgment of the quality of wine during wine competitions or in the evaluation of a sommelier for professional certification. More recently wine scientists (physiologists, psychologists, food chemists and others) have used blinded tastings to explore the objective parameters of the human olfactory system as they apply to the ability of wine drinkers (both wine professionals and ordinary consumers) to identify and characterize the extraordinary variety of compounds that contribute to a wine’s aroma. Similarly, economists testing hypotheses relating to the wine market have used the technique in their research. Some blinded trials among wine consumers have indicated that people can find nothing in a wine's aroma or taste to dist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Slow Food Maple Syrup Tasting (2410527939)
In everyday use and in kinematics, the speed (commonly referred to as ''v'') of an object is the magnitude of the change of its position over time or the magnitude of the change of its position per unit of time; it is thus a scalar quantity. The average speed of an object in an interval of time is the distance travelled by the object divided by the duration of the interval; the instantaneous speed is the limit of the average speed as the duration of the time interval approaches zero. Speed is not the same as velocity. Speed has the dimensions of distance divided by time. The SI unit of speed is the metre per second (m/s), but the most common unit of speed in everyday usage is the kilometre per hour (km/h) or, in the US and the UK, miles per hour (mph). For air and marine travel, the knot is commonly used. The fastest possible speed at which energy or information can travel, according to special relativity, is the speed of light in a vacuum ''c'' = metres per second (ap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blind Taste Test
In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products. Blind taste tests are ideal for goods such as food or wine that are consumed directly. Researchers use blind taste tests to obtain information about customers' perceptions and preferences on the goods. Blind taste test can be used to: * Track views on a product over time * assess changes or improvements made to a product * gauge reactions to a new product Overview Blind taste tests require a "blind testing" meaning the people taking the blind taste test are unaware of the identity of the brand being tested, or if done at home this can be as simple as a blindfold over the person taking the test. This means that any bias, preconceived ideas about a particular brand ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Single Blind
In a blind or blinded experiment, information which may influence the participants of the experiment is withheld until after the experiment is complete. Good blinding can reduce or eliminate experimental biases that arise from a participants' expectations, observer's effect on the participants, observer bias, confirmation bias, and other sources. A blind can be imposed on any participant of an experiment, including subjects, researchers, technicians, data analysts, and evaluators. In some cases, while blinding would be useful, it is impossible or unethical. For example, it is not possible to blind a patient to their treatment in a physical therapy intervention. A good clinical protocol ensures that blinding is as effective as possible within ethical and practical constraints. During the course of an experiment, a participant becomes unblinded if they deduce or otherwise obtain information that has been masked to them. For example, a patient who experiences a side effect may cor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Double Blind
In a blind or blinded experiment, information which may influence the participants of the experiment is withheld until after the experiment is complete. Good blinding can reduce or eliminate experimental biases that arise from a participants' expectations, observer's effect on the participants, observer bias, confirmation bias, and other sources. A blind can be imposed on any participant of an experiment, including subjects, researchers, technicians, data analysts, and evaluators. In some cases, while blinding would be useful, it is impossible or unethical. For example, it is not possible to blind a patient to their treatment in a physical therapy intervention. A good clinical protocol ensures that blinding is as effective as possible within ethical and practical constraints. During the course of an experiment, a participant becomes unblinded if they deduce or otherwise obtain information that has been masked to them. For example, a patient who experiences a side effect may correc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Television
Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing and commercial financing. Public broadcasting may be nationally or locally operated, depending on the country and the station. In some countries a single organization runs public broadcasting. Other countries have multiple public-broadcasting organizations operating regionally or in different languages. Historically, public broadcasting was once the dominant or only form of broadcasting in many countries (with the notable exceptions of the United States, Mexico and Brazil). Commercial broadcasting now also exists in most of these countries; the number of countries with only public broadcasting declined substantially during the latter part of the 20th century. Definition The primary mission of public broadcasting is that of public servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
America's Test Kitchen
''America's Test Kitchen'' (originally ''America's Test Kitchen from Cook's Illustrated Magazine'') is a half-hour long cooking show broadcast by PBS and Create. Originally hosted by Christopher Kimball, the program currently is co-hosted by Julia Collin Davison and Bridget Lancaster. On the show, a handful of test cooks are filmed in a real, working test kitchen, including hosts Davison and Lancaster and chefs Keith Dresser, Becky Hays, Lan Lam, Erin McMurrer, Elle Simone Scott, and Dan Souza. Also, Bryan Roof, Christie Morrison, Ashley Moore, Lawman Johnson, and Morgan Bolling prepare recipes as they discuss what works, what doesn't, and why, highlighting the rigorous recipe testing process at the core of the test kitchen's mission. Equipment expert Adam Ried, gadget critic Lisa McManus, and tasting expert Jack Bishop help viewers understand what to look for when buying gear and ingredients. The show is affiliated with America's Test Kitchen, publishers of ''Cook's Illustrated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cook's Country
''Cook's Country'' is an American half-hour television cooking show on the PBS public broadcasting channel. The show is based on ''Cook's Country'' magazine (published by the same company as ''Cook's Illustrated''). Cast The structure of ''Cook's Country'' is similar to sister show ''America's Test Kitchen'', with many of the same cast. Bridget Lancaster and Julia Collin Davison host the show. Jack Bishop is in charge of the Tasting Lab, while Adam Ried features new products in the Equipment Corner. Julia Collin Davison did not appear during season 2. She returned in season 3. Christopher Kimball hosted the show for the first nine seasons. During season 1, Kimball's neighbor Axel Blomberg occasionally appeared on-screen with a dish of the featured recipe, exhibiting how the recipe could be badly executed. On November 16, 2015, a news release from Boston Commons Press, parent company of Cooks Country, Cooks Illustrated, and America's Test Kitchen, announced the departure of C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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