|
Better Living Through Chemistry (other)
The phrase "Better Living Through Chemistry" (BLTC) is a variant of a DuPont (1802–2017), DuPont advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped. Since 1999, their slogan has been "The miracles of science". The phrase "Better Living Through Chemistry" was used on products that were not affiliated with DuPont to circumvent trademark infringement. This transmutation is now more commonly used than the original. This statement is used for commentary on several different topics, from the promotion of prescription or recreational drugs, to the praise of chemicals and plastics, to the sarcastic criticism of the same. DuPont used the "Better Living Through Chemistry" slogan not to promote particular products, but to change viewers' opinions about the role of business in society. In the words of DuPont's advertising director, Charles Hackett, the advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DuPont (1802–2017)
DuPont de Nemours, Inc., commonly shortened to DuPont, is an American multinational chemical company first formed in 1802 by French-American chemist and industrialist Éleuthère Irénée du Pont de Nemours. The company played a major role in the development of Delaware and first arose as a major supplier of gunpowder. DuPont developed many polymers such as Vespel, neoprene, nylon, Corian, Teflon, Mylar, Kapton, Kevlar, Zemdrain, M5 fiber, Nomex, Tyvek, Sorona, Corfam and Lycra in the 20th century, and its scientists developed many chemicals, most notably Freon (chlorofluorocarbons), for the refrigerant industry. It also developed synthetic pigments and paints including ChromaFlair. In 2015, DuPont and the Dow Chemical Company agreed to a reorganization plan in which the two companies would merge and split into three. As a merged entity, DuPont simultaneously acquired Dow and renamed itself to DowDuPont on August 31, 2017, and after 18 months spin off the merged entity's ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
