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Banner Ad
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for advertisement campaigns may be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adblock Plus
Adblock Plus (ABP) is a free and open-source browser extension for content-filtering and ad blocking. It is developed by developer Wladimir Palant's Eyeo GmbH, a German software company. The extension has been released for Mozilla Firefox (including mobile), Google Chrome, Internet Explorer, Microsoft Edge ( Chromium based version), Opera, Safari, Yandex Browser, and Android. In 2011, Adblock Plus and Eyeo attracted considerable controversy over its "Acceptable Ads" program to "allow certain non-intrusive ads" (such as Google AdWords) to be allowed under the extension's default settings. While participation in the whitelisting process was free for small websites, large advertising companies were required to pay a fee in order for their ads to be whitelisted. Background The original version of Adblock (0.1) was written as a side project for Firefox by Danish software developer Henrik Aasted Sørensen, a university student at the time, in 2002. It hid image ads through use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ken McCarthy
Ken McCarthy (born September 20, 1959) is an American activist, educator, entrepreneur, and Internet commercialization pioneer. Contributions to the Internet industry McCarthy is best known for his pioneering work in the movement to commercialize the Internet in the first part of the 1990s, including early experiments with legitimate e-mail advertising, contributions to the development of the banner ad, practical applications of pay-per-click advertising and Internet video. He is credited in ''Time'' magazine with originating the idea of using click-through rates as the key metric of website performance. In 1994, he organized and sponsored the first conference ever held on potential commercial applications of the World Wide Web. Marc Andreessen, co-founder of Netscape and developer of the first commercially successful Web browser, was the keynote speaker. Other Internet pioneers who acknowledge the impact McCarthy's ideas had on their own work include Ed Niehaus, Rick Boyce, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zima (drink)
Zima Clearmalt was a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. Its production in the United States ceased in October 2008, but it was still marketed in Japan until 2021. On June 2, 2017, MillerCoors announced a limited release of Zima for the U.S. market. It was sold again in the U.S. in the summers of 2017 and 2018, but did not return in 2019. History Zima means "winter" in many Slavic languages. It was launched nationally in the United States as Zima Clearmalt in 1993 after being test-marketed two years earlier in the cities of Nashville, Sacramento, and Syracuse. The lemon-lime drink was part of the "clear craze" of the 1990s that produced products such as Crystal Pepsi and Tab Clear. Early advertisements for Zima described it as a "truly unique alcohol beverage" and u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coors Brewing Company
The Coors Brewing Company started as an American brewery and beer company in Golden, Colorado. In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors. The first Coors brewery location in Golden, Colorado is the largest single brewing facility operating in the world. History Founding In 1873, German immigrants Adolph Coors and Jacob Schueler from Prussia immigrated to the United States and established a brewery in Golden, Colorado, after buying a recipe for a Pilsner-style beer from a Czech immigrant William Silhan. Coors invested $2,000 in the operation, and Schueler invested $18,000. In 1880, Coors bought out his partner and became the sole owner of the brewery. Prohibition The Coors Brewing Company managed to survive Prohibition relatively intact. Years before the Volstead Act went into effect nationwide, Adolph Coors with sons Adolph Jr., Grover, and Herman established the Adolph Coors Brew ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AT&T Corp
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile telephone services in the U.S. , AT&T was ranked 13th on the ''Fortune'' 500 rankings of the largest United States corporations, with revenues of $168.8 billion. During most of the 20th century, AT&T had a monopoly on phone service in the United States. The company began its history as the American District Telegraph Company, formed in St. Louis in 1878. After expanding services to Arkansas, Kansas, Oklahoma and Texas, through a series of mergers, it became Southwestern Bell Telephone Company in 1920, which was then a subsidiary of American Telephone and Telegraph Company. The latter was a successor of the original Bell Telephone Company founded by Alexander Graham Bell in 1877. The American Bell Telephone Company formed the American Telep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rick Boyce
Rick Boyce was an early marketeer in the commercialization of the World Wide Web. A media buyer with the San Francisco ad agency Hal Riney & Partners, Boyce was recruited by HotWired's chief executive officer, Andrew Anker, to be HotWired's director of business development when the company was founded in the fall of 1994. Boyce was responsible for organizing the first, widespread effort to sell banner ads. The sale of banner ads was the primary source of income for commercial publishing efforts on the World Wide Web between 1994 and 2000. When Wired Magazine sold HotWired to Lycos Lycos, Inc., is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company is based in Walth ..., Boyce was named Lycos' vice president of sales. In 1999, he became the president of Snowball.com, an online entertainment company. In 2002, Snowball.com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heller Ehrman
Heller Ehrman LLP was an international law firm of more than 730 attorneys in 15 offices in the United States, Europe, and Asia. Heller Ehrman was founded in San Francisco in 1890 and had additional offices located in most of the major financial centers around the world including New York City, Los Angeles, Washington, D.C., London, Beijing, Hong Kong and Singapore. In September 2008, the firm encountered troubles after losing 15 intellectual property (IP) partners to Covington & Burling, which led to the collapse of merger talks with Mayer Brown on 14 September 2008. Including the above 15, a total of 50 partners had left the firm in 2008.Heller ponders dissolution Law.com, 18 September 2008 One anonymous legal market expert said the exit of the IP partners could constitute a default in Heller’s |
Global Network Navigator
The Global Network Navigator (GNN) was the first commercial web publication and the first web site to offer clickable advertisements. GNN was launched in May 1993, as a project of the technical publishing company O'Reilly Media, then known as O'Reilly & Associates. In June 1995, GNN was sold to AOL, which continued its editorial functions while converting it to a dial-up Internet Service Provider. AOL closed GNN in December 1996, moving all GNN subscribers to the AOL dial-up service. As a web portal History In September 1992, O'Reilly & Associates published the ''Whole Internet User's Guide and Catalog''. The company then created an online version using ViolaWWW, a web browser that introduced enhanced HTML features such as formatting, graphics, scripting, and embedded applets, and demonstrated a kiosk version that was deployed briefly at the Computer Literacy Bookshop in late 1992. In February 1993, the company's CEO, Tim O'Reilly, authorized a four-person "skunkworks" team, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sears
Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail ordering catalog company migrating to opening retail locations in 1925, the first in Chicago. In 2005, the company was bought by the management of the American big box discount chain Kmart, which upon completion of the merger, formed Sears Holdings. Through the 1980s, Sears was the largest retailer in the United States. In 2018, it was the 31st-largest. After several years of declining sales, Sears's parent company filed for Chapter 11 bankruptcy on October 15, 2018. It announced on January 16, 2019, that it had won its bankruptcy auction, and that a reduced number of 425 stores would remain open, including 223 Sears stores. Sears was based in the Sears Tower in Chicago from 1973 until 1995, and is currently headquartered in Hof ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prodigy (online Service)
Prodigy Communications Corporation (Prodigy Services Corp., Prodigy Services Co., Trintex) was an online service from 1984 to 2001 that offered its subscribers access to a broad range of networked services, including news, weather, shopping, bulletin boards, games, polls, expert columns, banking, stocks, travel, and a variety of other features. Prodigy was described by the ''New York Times'' as "family-oriented" and one of "the Big Three information services" in 1994. Initially, subscribers using personal computers accessed the Prodigy service by means of copper wire telephone " POTS" service or X.25 dialup. For its initial roll-out, Prodigy used 1,200 bit/s modem connections. To provide faster service and to stabilize the diverse modem market, Prodigy offered low-cost 2,400 bit/s internal modems to subscribers at a discount. The host systems used were regionally distributed IBM Series/1 minicomputers managed by central IBM mainframes located in Yorktown Heights, New York. The co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Explorer
Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) is a series of graphical user interface, graphical web browsers developed by Microsoft which was used in the Microsoft Windows, Windows line of operating systems (in Windows 11, Windows Server Insider Build 22463 and Windows Server Insider Build 25110, it is replaced by the Chromium (web browser), Chromium version of Microsoft Edge). Starting in 1995, It was first released as part of the add-on package Microsoft Plus!, Plus! for Windows 95 that year. Later versions were available as free downloads, or in-service packs, and included in the original equipment manufacturer (OEM) service releases of Windows 95 and later versions of Windows. Microsoft spent over per year on Internet Explorer in the late 1990s, with over 1,000 people involved in the project by 1999. New feature development for the browser was discontinued in 2016 in favor of new browser Microsoft Ed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
