Rick Boyce was an early marketeer in the commercialization of the

World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web se ...

. A media buyer with the San Francisco ad agency Hal Riney & Partners, Boyce was recruited by

HotWired ''Hotwired'' (1994–1999) was the first commercial online magazine, launched on October 27, 1994. Although it was part of the print magazine ''Wired'', ''Hotwired'' carried original content. History Andrew Anker, Wired's then Vice Pres ...

's chief executive officer, Andrew Anker, to be HotWired's director of business development when the company was founded in the fall of 1994. Boyce was responsible for organizing the first, widespread effort to sell banner ads. The sale of banner ads was the primary source of income for commercial publishing efforts on the World Wide Web between 1994 and 2000. When

Wired Magazine ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San F ...

sold HotWired to

Lycos Lycos, Inc., is a web search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, web hosting, social networking, and entertainment websites. The company is based in Waltha ...

, Boyce was named Lycos' vice president of sales. In 1999, he became the president of Snowball.com, an online entertainment company. In 2002, Snowball.com changed its name to IGN Entertainment, and in 2005 it became a division of Fox Interactive Media, Inc.

Footnotes

{{DEFAULTSORT:Boyce, Rick American computer businesspeople Living people Year of birth missing (living people)