Back-To-School Essentials
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Back-To-School Essentials
"Back-To-School Essentials" is a 2019 public service announcement (PSA) by American 501(c)(3) organization, 501(c)(3) non-profit organization Sandy Hook Promise. Created as a Shock advertising, shock piece, the PSA presents American students showing various back-to-school items, with the PSA becoming progressively disturbing to the viewer as the events of a school shooting unfolds. It received the 2020 Primetime Emmy Award for Outstanding Commercial. Production Background Sandy Hook Promise (SHP) is a 501(c)(3) organization, 501(c)(3) non-profit organization formed in the aftermath of the Sandy Hook Elementary School shooting by family members of the shooting victims. Prior to the release of "Back-To-School Essentials", SHP previously released the public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling ...
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Sandy Hook Promise
Sandy Hook Promise (SHP) is an American 501(c)(3) nonprofit organization which was established in 2013 in the aftermath of the Sandy Hook Elementary School shooting, in order to work for gun violence prevention programs and policy making. The main Mission statement, mission of Sandy Hook Promise is to educate and empower youth and adults to prevent violence in schools, homes and communities. History In 2013, one month after the shooting at Sandy Hook Elementary School, family members launched Sandy Hook Promise at a news conference in Newtown, Connecticut. The founding members of SHP were Nicole Hockley and Mark Barden who both were directly affected by losing their children in the shooting. They each lost a son, ages 6 and 7, respectively. Organization SHP is governed by the Board of directors, Board of Directors which currently consists of 14 members. There are over 100 employees that work nationwide to advocate for the organization (2023). There is a Board of Advisors, Yo ...
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Ad Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ...
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USA Today
''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headquarters in New York City. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features. As of 2023, ''USA Today'' has the fifth largest print circulation in the United States, with 132,640 print subscribers. It has two million digital subscribers, the fourth-largest online circulation of any U.S. newspaper. ''USA Today'' is distributed in all 50 states, Washington, D.C., and Puerto Rico, and an international edition is distributed in Asia, ...
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Text Message
Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablet computers, smartwatches, desktop computer, desktops/laptops, or another type of compatible computer. Text messages may be sent over a cellular network or may also be sent via Satellite phone, satellite or Internet connection. The term originally referred to messages sent using the SMS, Short Message Service (SMS) on mobile devices. It has grown beyond alphanumeric text to include multimedia messages using the Multimedia Messaging Service (MMS) and Rich Communication Services (RCS), which can contain digital images, videos, and sound content, as well as ideograms known as emoji (Smiley, happy faces, sad faces, and other icons), and on various instant messenger, instant messaging apps. Text messaging has been an extremely popular medium of communication since the turn of the century and ...
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Smartphone
A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multimedia playback and Streaming media, streaming. Smartphones have built-in cameras, GPS navigation, and support for various communication methods, including voice calls, text messaging, and internet-based messaging apps. Smartphones are distinguished from older-design feature phones by their more advanced hardware capabilities and extensive mobile operating systems, access to the internet, business applications, Mobile payment, mobile payments, and multimedia functionality, including music, video, mobile gaming, gaming, Internet radio, radio, and Mobile television, television. Smartphones typically feature MOSFET, metal–oxide–semiconductor (MOS) integrated circuit (IC) chips, various sensors, and support for multiple wireless communicati ...
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ABC News (United States)
ABC News is the news division of the American television network ABC. Its flagship program is the daily evening newscast '' ABC World News Tonight with David Muir''; other programs include morning news-talk show '' Good Morning America'', ''Nightline'', '' 20/20'', and Sunday morning political affairs program '' This Week with George Stephanopoulos''. The network also includes daytime talk shows '' The View'', '' Live with Kelly and Mark'', and '' Tamron Hall''. In addition to the division's television programs, ABC News has radio and digital outlets, including ABC News Radio and ABC News Live, plus various podcasts hosted by ABC News personalities. History 20th-century origins ABC began in 1943 as the NBC Blue Network, a radio network that was spun off from NBC, as ordered by the Federal Communications Commission (FCC) in 1942. The reason for the order was to expand competition in radio broadcasting in the United States, specifically news and political broadcasting, a ...
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NBC News
NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Media Group, a division of NBCUniversal, which is itself a subsidiary of Comcast. The news division's various operations report to the president of NBC News, Rebecca Blumenstein. The NBCUniversal News Group also comprises MSNBC, the network's 24-hour liberal cable news channel, as well as business and consumer news channels CNBC and CNBC World, the Spanish language and United Kingdom-based Sky News. NBC News aired the first regularly scheduled news program in American broadcast television history on February 21, 1940. The group's broadcasts are produced and aired from 30 Rockefeller Plaza, NBCUl's headquarters in New York City. The division presides over the flagship evening newscast ''NBC Nightly News'', the world's first of its genre morning television program, ''Today (American TV program), Today'', and the longest-running television series in American hi ...
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Global News
Global News is the news and Current affairs (news format), current affairs division of the Canadian Global Television Network. The network is owned by Corus Entertainment, which oversees all of the network's national news programming as well as local news on its 21 owned-and-operated stations. Corus currently operates one all-news radio station, and previously operated several talk radio stations, under the "Global News Radio" brand. The same division also operates a news website under the same brand. National programs Although Global stations had always carried local news in various forms, the first tentative steps towards a national presence came in 1994 with the launch of ''First National (television show), First National'' with Peter Kent, an early-evening program focusing on national and international news but airing only in central Canada. After acquiring the Western International Communications (WIC) group of stations, Global cancelled ''First National'' in February 2001 ...
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Yahoo News
Yahoo News (stylized as Yahoo! News) is a news website that originated as an internet-based news aggregator by Yahoo. The site was created by Yahoo software engineer Brad Clawsie in August 1996. Articles originally came from news services such as the Associated Press, Reuters, Fox News, Al Jazeera, ABC News, ''USA Today'', CNN and BBC News. In 2000, Yahoo News launched pages tracking the content on the site that was most viewed and most shared by email. The "most emailed" page in particular was noted as an innovation in online news aggregation. Yahoo News allows users to comment on articles. Between late 2006 and early 2010, comments were disabled in part due to moderation challenges. By 2011, Yahoo had expanded its focus to include original content, as part of its plans to become a major media organization. Veteran journalists (including Walter Shapiro and Virginia Heffernan) were hired, while the website had a correspondent in the White House press corps for the first time ...
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Connecticut Public Radio
Connecticut Public Radio, commonly known as WNPR, is a network of public radio stations in the state of Connecticut, western Massachusetts, and eastern Long Island, affiliated with NPR (National Public Radio). It is owned by Connecticut Public Broadcasting Network, which also owns Connecticut Public Television (CPTV). The radio network airs primarily news and talk from NPR along with several locally produced programs. It is headquartered with CPTV in Hartford, and operates an additional studio in New Haven. History In the early 1970s, WTIC in Hartford dropped its longtime classical music format in favor of adult contemporary music, and sold its library to CPTV. Looking for a way to put the library to use, CPTV decided to get into radio. At the time, while Hartford got a fairly decent signal from WFCR in Amherst, Massachusetts, and much of southwestern Connecticut was covered by WNYC in New York City, most of the rest of the state did not even get a grade B signal from an N ...
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Shorty Awards
The Shorty Awards (also known as "The Shortys") are awards for outstanding and innovative work in digital and social media content by brands, advertising agencies, and creators. The awards, which generally focus on short-term content, honor achievements in content creation on Twitter, Facebook, YouTube, Instagram, TikTok, Twitch, and other social networking sites. The Shorty Awards began in 2008 and initially recognized achievements by independent creators on Twitter, with the first formal awards ceremony occurring in February 2009. Since then, the awards, which are now awarded each spring, have shifted their focus to recognize content across numerous platforms. Entrant work is judged on the merits of excellence in creativity, strategy, and engagement by the Real Time Academy, a group of industry professionals selected by the Shorty Awards on the basis of their professional reputations, industry knowledge, and personal achievements (which may include previous Shorty wins). An add ...
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