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Audience Flow
Audience flow describes how people move through media offerings in a temporal sequence. Stable patterns of audience flow were first identified in the early twentieth century when radio broadcasters noticed the tendency of audiences to stay tuned to one program after another. By the 1950s, television audiences were demonstrating similar patterns of flow. Not long thereafter, social scientists began to quantify patterns of television audience flow and its determinants. Audience flow continues to characterize linear media consumption. Newer forms of nonlinear media evidence analogous patterns of “attention flow.” Flow in linear media Radio and network television arrange content in a linear sequence determined by the broadcaster. Commercial media, who sell audiences to advertisers, do what they can to attract and retain audiences. By the 1930s, audience measurement made radio listeners “visible” to stations and allowed them to assess which program sequences kept people liste ...
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Radio Broadcasting
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio station, while in satellite radio the radio waves are broadcast by a satellite in Earth orbit. To receive the content the listener must have a broadcast radio receiver (''radio''). Stations are often affiliated with a radio network which provides content in a common radio format, either in broadcast syndication or simulcast or both. Radio stations broadcast with several different types of modulation: AM radio stations transmit in AM ( amplitude modulation), FM radio stations transmit in FM ( frequency modulation), which are older analog audio standards, while newer digital radio stations transmit in several digital audio standards: DAB ( digital audio broadcasting), HD radio, DRM ( Digital Radio Mondiale). Television bro ...
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Recommender System
A recommender system, or a recommendation system (sometimes replacing 'system' with a synonym such as platform or engine), is a subclass of information filtering system that provide suggestions for items that are most pertinent to a particular user. Typically, the suggestions refer to various decision-making processes, such as what product to purchase, what music to listen to, or what online news to read. Recommender systems are particularly useful when an individual needs to choose an item from a potentially overwhelming number of items that a service may offer. Recommender systems are used in a variety of areas, with commonly recognised examples taking the form of playlist generators for video and music services, product recommenders for online stores, or content recommenders for social media platforms and open web content recommenders.Pankaj Gupta, Ashish Goel, Jimmy Lin, Aneesh Sharma, Dong Wang, and Reza Bosagh ZadeWTF:The who-to-follow system at Twitter Proceedings of the ...
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Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ...
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News Media
The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public. These include news agencies, print media (newspapers, news magazines), broadcast news (radio and television), and the internet ( online newspapers, online news magazines, news websites etc.). History Some of the first news circulations occurred in Renaissance Europe. These handwritten newsletters contained news about wars, economic conditions, and social customs and were circulated among merchants. The first printed news appeared by the late 1400s in German pamphlets that contained content that was often highly sensationalized. The first newspaper written in English was ''The Weekly Newes,'' published in London in 1621. Several papers followed in the 1640s and 1650s. In 1690, the first American newspaper was published by Richard Pierce and Benjamin Harris in Boston. However, it did not have permission from the government to be published and was imme ...
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Raymond Williams
Raymond Henry Williams (31 August 1921 – 26 January 1988) was a Welsh socialist writer, academic, novelist and critic influential within the New Left and in wider culture. His writings on politics, culture, the media and literature contributed to the Marxist critique of culture and the arts. Some 750,000 copies of his books were sold in UK editions alone, and there are many translations available. His work laid foundations for the field of cultural studies and cultural materialism. Life Early life Born in Pandy, just north of Llanfihangel Crucorney, near Abergavenny, Wales, Williams was the son of a railway worker in a village where all of the railwaymen voted Labour, while the local small farmers mostly voted Liberal. It was not a Welsh-speaking area: he described it as "Anglicised in the 1840s". There was, nevertheless, a strong Welsh identity. "There is the joke that someone says his family came over with the Normans and we reply: 'Are you liking it here?'" Wil ...
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Flow (psychology)
In positive psychology, a flow state, also known colloquially as being in the zone, is the mental state in which a person performing some activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by the complete absorption in what one does, and a resulting transformation in one's sense of time. Flow is the melting together of action and consciousness; the state of finding a balance between a skill and how challenging that task is. It requires a high level of concentration, however, it should be effortless. Flow is used as a coping skill for stress and anxiety when productively pursuing a form of leisure that matches one's skill set. Named by the psychologist Mihály Csíkszentmihályi in 1975, the concept has been widely referred to across a variety of fields (and is particularly well recognized in occupational therapy), though the concept has been claimed to have existed for thous ...
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Level Of Analysis
The term "level of analysis" is used in the social sciences to point to the location, size, or scale of a research target. "Level of analysis" is distinct from the term " unit of observation" in that the former refers to a more or less integrated set of relationships while the latter refers to the distinct unit from which data have been or will be gathered. Together, the unit of observation and the level of analysis help define the population of a research enterprise. Level of analysis vs unit of analysis Level of analysis is closely related to the term unit of analysis, and some scholars have used them interchangingly, while others argue for a need for distinction. Ahmet Nuri Yurdusev wrote that "the level of analysis is more of an issue related to the framework/context of analysis and the level at which one conducts one's analysis, whereas the question of the unit of analysis is a matter of the 'actor' or the 'entity' to be studied". Manasseh Wepundi noted the difference betw ...
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Nudge Theory
Nudge theory is a concept in behavioral economics, decision making, behavioral policy, social psychology, consumer behavior, and related behavioral sciences that proposes adaptive designs of the decision environment (choice architecture) as ways to influence the behavior and decision-making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement. The nudge concept was popularized in the 2008 book '' Nudge: Improving Decisions About Health, Wealth, and Happiness'', by behavioral economist Richard Thaler and legal scholar Cass Sunstein, two American scholars at the University of Chicago. It has influenced British and American politicians. Several nudge units exist around the world at the national level (UK, Germany, Japan, and others) as well as at the international level (e.g. World Bank, UN, and the European Commission). It is disputed whether "nudge theory" is a recent novel development in behavioral ...
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Video On Demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of over-the-air programming was the most common form of media distribution. As Internet and IPTV technologies continued to develop in the 1990s, consumers began to gravitate towards non-traditional modes of content consumption, which culminated in the arrival of VOD on televisions and personal computers. Unlike broadcast television, VOD systems initially required each user to have an Internet connection with considerable bandwidth to access each system's content. In 2000, the Fraunhofer Institute IIS developed the JPEG2000 codec, which enabled the distribution of movies via Digital Cinema Packages. This technology has since expanded its services from feature-film productions to include broadcast television programmes and has led to lower ...
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Media Consumption
Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio. An active media consumer must have the capacity for skepticism, judgement, free thinking, questioning, and understanding.Media consumption is to maximize the interests of consumers. History For as long as there have been words and pictures, the people of the world have been consuming media. Improved technology such as the printing press has fed increased consumption. Around 1600 the camera obscura was perfected. Light was inverted through a small hole or lens from outside, and projected onto a surface or screen, creating a moving image. This new medium had a very small effect on society compared to the old ones. The development of photography in the middle 19th century made those images permanent, greatly reducing the co ...
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Computer Network
A computer network is a set of computers sharing resources located on or provided by network nodes. The computers use common communication protocols over digital interconnections to communicate with each other. These interconnections are made up of telecommunication network technologies, based on physically wired, optical, and wireless radio-frequency methods that may be arranged in a variety of network topologies. The nodes of a computer network can include personal computers, servers, networking hardware, or other specialised or general-purpose hosts. They are identified by network addresses, and may have hostnames. Hostnames serve as memorable labels for the nodes, rarely changed after initial assignment. Network addresses serve for locating and identifying the nodes by communication protocols such as the Internet Protocol. Computer networks may be classified by many criteria, including the transmission medium used to carry signals, bandwidth, communications pro ...
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Audience Theory
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates media, most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks. These can be rooted in the social sciences, rhetoric, literary theory, cultural studies, communication studies and network science depending on the phenomena they seek to explain. Audience theories can also be pitched at different levels of analysis ranging from individuals to large masses or networks of people. James Webster suggested that audience studies could be organized into three overlapping areas of interest. One conceives of audiences as the site of various outcomes. This runs the gamut from a large literature on media influence to various forms of rhetorical and literary theory. A second conceptualizes audiences as agents who act upon media. T ...
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