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As The Cookie Crumbles
''As the Cookie Crumbles'' is a web-based soap opera produced by Kraft Canada. Eight weekly episodes were broadcast from September 18, 2008 through November 6, 2008.Wong, Elaine (September 17, 2008)"Kraft Bakes Up Love, Suspense, Cookies in Web Soap Opera" ''Adweek''. A promotional vehicle for Kraft's brand Peek Freans Lifestyle Selections, a line of cookies with alleged health benefits, the branded content series featured love, hate, mystery and heartbreak storylines centered on the Casa di Tea, an oceanside teahouse in fictional Glamora County. According to Peek Freans, the company looked at "consumers' love for soap operas" and gave ''As the Cookie Crumbles'' "all the stereotypical elements you'd expect to find in a soap opera." The series was distributed on a variety of platforms including DailyMotion, Revver, Blip, Funny or Die, and iTunes.Brim-DeForest, Brady (September 30, 2008)"Canadian ‘Cookie’ Satisfies TV’s Soap Tooth". Tubefilter Tubefilter, Inc. is a priva ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soap Opera
A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored by soap manufacturers.Bowles, p. 118. The term was preceded by "horse opera", a derogatory term for low-budget Westerns. BBC Radio's ''The Archers'', first broadcast in 1950, is the world's longest-running radio soap opera. The longest-running current television soap is '' Coronation Street'', which was first broadcast on ITV in 1960, with the record for the longest running soap opera in history being held by '' Guiding Light'', which began on radio in 1937, transitioned to television in 1952, and ended in 2009. A crucial element that defines the soap opera is the open-ended serial nature of the narrative, with stories spanning several episodes. One of the defining features that makes a television program a soap opera, according to Alber ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
