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As The Cookie Crumbles
''As the Cookie Crumbles'' is a web-based soap opera produced by Kraft Canada. Eight weekly episodes were broadcast from September 18, 2008 through November 6, 2008.Wong, Elaine (September 17, 2008)"Kraft Bakes Up Love, Suspense, Cookies in Web Soap Opera" ''Adweek''. A promotional vehicle for Kraft's brand Peek Freans Lifestyle Selections, a line of cookies with alleged health benefits, the branded content series featured love, hate, mystery and heartbreak storylines centered on the Casa di Tea, an oceanside teahouse in fictional Glamora County. According to Peek Freans, the company looked at "consumers' love for soap operas" and gave ''As the Cookie Crumbles'' "all the stereotypical elements you'd expect to find in a soap opera." The series was distributed on a variety of platforms including DailyMotion, Revver, Blip, Funny or Die, and iTunes.Brim-DeForest, Brady (September 30, 2008)"Canadian ‘Cookie’ Satisfies TV’s Soap Tooth". Tubefilter Tubefilter, Inc. is a priva ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soap Opera
A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored by soap manufacturers.Bowles, p. 118. The term was preceded by "horse opera", a derogatory term for low-budget Westerns. BBC Radio's ''The Archers'', first broadcast in 1950, is the world's longest-running radio soap opera. The longest-running current television soap is '' Coronation Street'', which was first broadcast on ITV in 1960, with the record for the longest running soap opera in history being held by '' Guiding Light'', which began on radio in 1937, transitioned to television in 1952, and ended in 2009. A crucial element that defines the soap opera is the open-ended serial nature of the narrative, with stories spanning several episodes. One of the defining features that makes a television program a soap opera, according to Alber ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kraft Canada
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world with over $26.0 billion in annual sales as of 2020. In addition to Kraft and Heinz, over 20 other brands are part of the company's profile including Boca Burger, Gevalia, Grey Poupon, Oscar Mayer, Philadelphia Cream Cheese, Primal Kitchen, and Wattie's, eight of which have total individual sales of over $1 billion. Kraft Heinz ranked 114th in the 2018 Fortune 500 list of the largest United States corporations based on 2017 total revenue. History The merger of Kraft Foods and H.J. Heinz was agreed to by the boards of both companies, with approval by shareholders and regulatory authorities in early 2015. The new Kraft Heinz Company became the world's fifth-largest food and beverage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274). [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Peek Freans
Peek Freans is the name of a former biscuit making company based in Bermondsey, London, which is now a global brand of biscuits and related confectionery owned by various food businesses. Owned but not marketed in the UK, Europe and USA by De Beauvoir Biscuit Company, in Canada the brand is owned by Mondelēz International, whilst in Pakistan the brand is owned by English Biscuit Manufacturers. History James Peek (1800–1879) was one of three brothers born in Dodbrooke, Devon, to a well-off family. In 1821 the three brothers founded a tea importation company, established as Peek Brothers and Co., in the East End of London. By the 1840s, the company was importing £5M of tea per annum. In 1824, Peek married Elizabeth Masters (1799–1867). The couple had eight children. By 1857, two of his late-teenage sons had announced that they were not going to join the family tea import business. Peek wanted them in a complementary trade and proposed that they start a biscuit busine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branded Content
In marketing, branded content (also known as branded entertainment) is Content (media), content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay to have references to their brands incorporated into outside creative works, such as films and television series), branded content is designed to build brand awareness, awareness for a brand by associating it with content that shares its Value (ethics), values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Examples of branded content have appeared in television, film, online content, video games, event ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tubefilter
Tubefilter, Inc. is a privately held company based in Los Angeles, California that operates media businesses focusing on the online entertainment industry. Tubefilter is best known for Tubefilter News, a blog targeted at the fans, creators, producers, influencers, and distributors of streaming television and web series content. Cited by Tubefilter News has been cited by ''Variety'', and its staff have been quoted by the ''Washington Post'', the ''Christian Science Monitor'', ''The Wrap'', and ''BusinessWeek'', when covering the streaming television industry. It is ranked in the top 1,600 blogs worldwide according to Technorati. Other operations The company also operates and hosts the Streamy Awards, a weekly streaming television guide, and monthly web series meetups. In October 2009, Tubefilter acquired online entertainment and reviews site Tilzy.tv. Network Tubefilter integrates a number of blogs and services into its network. These include: * Tubefilter News (launched Jun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Soap Operas
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource sharing. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
