Arthur A. Levine Books
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Arthur A. Levine Books
Scholastic Corporation () is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, parents, and children. Products are distributed via retail and online sales and through schools via reading clubs and book fairs. Clifford the Big Red Dog, a character created by Norman Bridwell in 1963, serves as the company's official mascot. History Scholastic was founded in 1920 by Maurice R. Robinson near Pittsburgh, Pennsylvania, to be a publisher of youth magazines. The first publication was ''The Western Pennsylvania Scholastic''. It covered high school sports and social activities; the four-page magazine debuted on October 22, 1920, and was distributed in 50 high schools. In the 1940s, Scholastic entered the book club business. In the 1960s, international publishing locations were added in England (1964), New Zealand (1964), and Sydney (1968). Also in the 1960s, Scholastic entered the book p ...
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Scholastic Building
The Scholastic Building is the 10-story headquarters of the Scholastic Corporation, located on Broadway between Prince and Spring Streets in the SoHo neighborhood of Manhattan, New York City. Built in 2001, it was the first new building to be constructed in the SoHo-Cast Iron Historic District, replacing a one-story garage built in 1954. It is the only building in New York ever to be designed by Italian architect, Aldo Rossi., p.101 Originally conceived of in his New York office, it was completed and refined by a disciple of his, Morris Adjmi. It is respectful of the neighboring buildings and pays homage to the district's cast iron architectural identity. The cast iron architecture that defines this neighborhood straddles between the classical and industrial periods of New York's past. According to historian William Higgins, "the building’s columnar Broadway façade, in steel, terra-cotta, and stone, echoes the scale and the formal, Classical character of its commercial neighbor ...
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