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Apple Inc. Advertising
Apple Inc. has had many notable advertisements since the 1980s. The "''1984''" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwells ''1984''. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009. While Apple's advertisements have been mostly successful, they have also been met with controversy from consumers, artists and other corporations. For instance, the "iPod People" campaign was criticized for copying a campaign from a shoe company called Lugz. Another instance was when photographer Louie Psihoyos filed suit against Apple for using his "wall of videos" imagery to advertise for Apple TV without his consent. 1980–1985 A "Macintosh Introduc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macintosh 128K
The Apple Macintosh—later rebranded as the Macintosh 128K—is the original Apple Macintosh personal computer. It played a pivotal role in establishing desktop publishing as a general office function. The motherboard, a CRT monitor, and a floppy drive were housed in a beige case with integrated carrying handle; it came with a keyboard and single-button mouse. It sold for . The Macintosh was introduced by a television commercial entitled " 1984" shown during Super Bowl XVIII on January 22, 1984 and directed by Ridley Scott. Sales of the Macintosh were strong from its initial release on January 24, 1984, and reached 70,000 units on May 3, 1984. Upon the release of its successor, the Macintosh 512K, it was rebranded as the Macintosh 128K. The computer's model number was M0001. Development 1978–1984: Development In 1978 Apple began to organize the Apple Lisa project, aiming to build a next-generation machine similar to an advanced Apple II or the yet-to-be-introduced ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gordon Eubanks
Gordon Edwin Eubanks, Jr. (born November 7, 1946) is an American microcomputer industry pioneer who worked with Gary Kildall in the early days of Digital Research (DRI). Eubanks attended Oklahoma State University, where he was involved as a member of Pi Kappa Alpha fraternity. Scott Kildall was his graduate thesis advisor at the Naval Postgraduate School in Monterey, California. Eubank's 1976 master's thesis was a BASIC language compiler called BASIC-E designed for Kildall's new CP/M operating system. Over the next year and a half, Eubanks wrote the popular CBASIC compiler for IMSAI while he was still a naval officer. Friends of Eubanks say he called it "CBASIC" because he wrote it while serving on a submarine (at ''sea''). Other people say the name CBASIC referred to "commercial" basic, because it incorporated BCD mathematics which eliminated MBASIC's rounding errors that were sometimes troublesome for accounting. In 1981, after Microsoft moved from programming languages in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macintosh II
The Macintosh II is a personal computer designed, manufactured, and sold by Apple Computer from March 1987 to January 1990. Based on the Motorola 68020 32-bit CPU, it is the first Macintosh supporting color graphics. When introduced, a basic system with monitor and 20 MB hard drive cost . With a 13-inch color monitor and 8-bit display card the price was around . This placed it in competition with workstations from Silicon Graphics, Sun Microsystems, and Hewlett-Packard. The Macintosh II was the first computer in the Macintosh line without a built-in display; a monitor rested on top of the case like the IBM Personal Computer and Amiga 1000. It was designed by hardware engineers Michael Dhuey (computer) and Brian Berkeley (monitor) and industrial designer Hartmut Esslinger (case). Eighteen months after its introduction, the Macintosh II was updated with a more powerful CPU and sold as the Macintosh IIx. In early 1989, the more compact Macintosh IIcx was introduced at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pencil Test (film)
''Pencil Test'' is a 1988 short film created by Apple Inc.'s Advanced Technology Graphics Group to showcase the animation capabilities of Apple's Macintosh II computer line. Plot A pencil tool escapes from the Macintosh interface when no one can see it, as it wants to take a closer look at a wooden pencil on the same desk as the computer. Afterwards, it attempts to get back onto the screen but the computer has been turned off by an unseen human presence. The pencil tool finally manages to turn on the computer, but when it tries to return to the software programme, it ends up smacking onto the screen. After the credits, the sound of the screen shattering can be heard. Production credits The credits for the short film include Pixar directors John Lasseter, Andrew Stanton, as well as ''Ratatouille Ratatouille ( , ), oc, ratatolha , is a French Provençal dish of stewed vegetables which originated in Nice, and is sometimes referred to as ''ratatouille niçoise'' (). Recipes a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lemmings (television Commercial)
''Lemmings'' was a television commercial that launched the "Macintosh Office" by Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ... in the United States, in January 1985, a year after the introduction of the Apple Macintosh in 1984. It was aired during the 1985 Super Bowl, a year after the Apple Super Bowl commercial, ''1984 (advertisement), 1984''. The ''Lemmings'' commercial was a major failure, unlike ''1984'', and was widely seen as insulting to potential customers. Apple did not air another commercial during the Super Bowl until the ''Hal'' commercial in 1999. The advertisement's name refers to an urban legend that lemmings periodically commit mass suicide. To the soundtrack of a whistled, discordant and down-tempo version of "Heigh-Ho", a long line of blindfolde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Graham (actor)
David Graham (born 11 July 1925) is an English retired actor. He is best known for voicing the Daleks in ''Doctor Who'', Gordon Tracy, Brains, Aloysius Parker and Kyrano in '' Thunderbirds'' and Grandpa Pig in ''Peppa Pig''. He played the role of Big Brother in the "1984" television Super Bowl advert to introduce the Apple Macintosh computer. Life and career Graham was born in London in July 1925 and trained as an actor in New York City following service in the Royal Air Force as a radar mechanic. He played several characters in the science-fiction TV series ''Doctor Who'' during the 1960s and 1970s, most notably Dalek voices in the serials ''The Daleks'' (1963–1964), ''The Dalek Invasion of Earth'' (1964), '' The Chase'' (1965; in which he also provided Mechanoid voices) and ''The Daleks' Master Plan'' (1965–1966). He performed in person as barman Charlie in ''The Gunfighters'' (1966) and as time-travel scientist Professor Kerensky in '' City of Death'' (1979). In 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Brother (Nineteen Eighty-Four)
Big Brother is a fictional character and symbol in George Orwell's dystopian 1949 novel '' Nineteen Eighty-Four''. He is ostensibly the leader of Oceania, a totalitarian state wherein the ruling party, Ingsoc, wields total power "for its own sake" over the inhabitants. In the society that Orwell describes, every citizen is under constant surveillance by the authorities, mainly by telescreens (with the exception of the Proles). The people are constantly reminded of this by the slogan "Big Brother is watching you": a maxim that is ubiquitously on display throughout the novel. In modern culture, the term "Big Brother" has entered the lexicon as a synonym for abuse of government power, particularly in respect to civil liberties, often specifically related to mass surveillance and a lack of choice in society. Character origins In the essay section of his novel '' 1985'', Anthony Burgess states that Orwell got the idea for the name of Big Brother from advertising billboards for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Orwellian
"Orwellian" is an adjective describing a situation, idea, or societal condition that George Orwell identified as being destructive to the welfare of a free and open society. It denotes an attitude and a brutal policy of draconian control by propaganda, surveillance, disinformation, denial of truth ( doublethink), and manipulation of the past, including the " unperson"—a person whose past atrocity is idealised from the public record and memory, practiced by modern repressive governments. Often, this includes the circumstances depicted in his novels, particularly '' Nineteen Eighty-Four'' but political doublespeak is criticized throughout his work, such as in '' Politics and the English Language''. ''The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...'' has sa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pablo Picasso
Pablo Ruiz Picasso (25 October 1881 – 8 April 1973) was a Spanish painter, sculptor, printmaker, ceramicist and Scenic design, theatre designer who spent most of his adult life in France. One of the most influential artists of the 20th century, he is known for co-founding the Cubist movement, the invention of Assemblage (art), constructed sculpture, the co-invention of collage, and for the wide variety of styles that he helped develop and explore. Among his most famous works are the Proto-Cubism, proto-Cubist ''Les Demoiselles d'Avignon'' (1907), and the anti-war painting ''Guernica (Picasso), Guernica'' (1937), Guernica (Picasso)#Composition, a dramatic portrayal of the bombing of Guernica by German and Italian air forces during the Spanish Civil War. Picasso demonstrated extraordinary artistic talent in his early years, painting in a naturalistic manner through his childhood and adolescence. During the first decade of the 20th century, his style changed as he experimente ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sleeveless Shirt
A sleeveless shirt is a shirt that is manufactured without sleeves or whose sleeves have been cut off. Depending on the style, they can be worn as undershirts, by athletes in sports such as track and field and triathlon, or as casual wear by both men and women alike. Tank top In the United States and Canada, any casual sleeveless shirt can be called tank top or tank shirt, with several specific varieties. It is named after '' tank suits'', one-piece bathing suits of the 1920s worn in tanks or swimming pools. The upper garment is worn commonly by both men and women. The build of a tank top is simple: the neck and armholes are often reinforced for durability. One usually has large armholes and neck holes and a neckline that can reach down as far as the bottom of the chest. (Women's tank tops have smaller holes, to conceal their breasts). They are also sometimes made long to make tucking into pants easier. In almost all cases, they are buttonless, collarless, and pocketless. A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
