Andreas Kaplan
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Andreas Kaplan
Andreas Marcus Kaplan (born October 5, 1977) is Professor of Marketing at the ESCP Business School. He is specialized in the areas of social media, viral marketing, and the digital world in general. Life Kaplan was born on October 5, 1977, and grew up in Munich, Germany. His mother is Anneliese Kaplan (dressmaker) and his father is Vincenc Kaplan (locksmith). Professor Kaplan holds a Master of Public Administration from the École nationale d'administration, an M.Sc. from ESCP Business School, and a B.Sc. from the Ludwig Maximilian University of Munich. He completed his Habilitation at the Sorbonne and his Ph.D. at the University of Cologne in cooperation with HEC Paris. Kaplan was visiting Ph.D. at INSEAD and participated in the International Teachers Programme at the Kellogg School of Management, Northwestern University. Before joining ESCP Business School, Kaplan started his career as marketing professor at the ESSEC Business School and Sciences Po Paris. Kaplan currently ha ...
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ESCP Europe
ESCP Business School (french: École Supérieure de Commerce de Paris) is a French business school and ''grande école'' founded in Paris and based across Europe with campuses in Paris, Berlin, London, Madrid, Turin, and Warsaw. It is consistently ranked among the best business schools in Europe. In France, ESCP is one of the most prestigious and selective grandes écoles. It is known as one of the ''trois Parisiennes'' (three Parisians), together with HEC Paris and ESSEC. Established in 1819, it is considered the world's oldest business school. History The school was established in Paris on 1 December 1819 by two former Napoleonic soldiers, Germain Legret and Amédée Brodart. Germain Legret had opened two business schools in Paris in 1815 and 1818, but they closed their doors rapidly. It was modeled on the first grande école, the École Polytechnique, founded by Lazare Carnot and Gaspard Monge, but was initially more modest, in large part because it had not been supported ...
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École Nationale D'administration
The École nationale d'administration (generally referred to as ENA, en, National School of Administration) was a French ''grande école'', created in 1945 by President of France, President Charles de Gaulle and principal author of the Constitution of France, 1958 Constitution Michel Debré, to democratise access to the senior French Civil Service, civil service. It was abolished on 31 December 2021 and replaced by the Institut national du service public (INSP). The ENA selected and undertook initial training of senior French officials. It was considered to be one of the most academically exceptional French schools, both because of its low acceptance rates and because a large majority of its candidates have already graduated from other elite schools in the country. Thus, within French society, the ENA stood as one of the main pathways to high positions in the public and private sectors. Originally located in Paris, it had been relocated to Strasbourg to emphasise its European c ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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Provost (education)
A provost is a senior academic administrator. At many institutions of higher education, they are the chief academic officer, a role that may be combined with being deputy to the chief executive officer. They may also be the chief executive officer of a university, of a branch campus of a university, or of a college within a university. Duties, role, and selection The specific duties and areas of responsibility for a provost vary from one institution to another, but usually include supervision and oversight of curricular, instructional, and research affairs. The various deans of a university's schools, colleges, or faculties typically report to the provost, or jointly to them and the institution's chief executive officer—which office may be called president, chancellor, vice-chancellor or rector. Likewise do the heads of the various interdisciplinary units and academic support functions (such as libraries, student services, the registrar, admissions, and information technolo ...
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Dean (education)
Dean is a title employed in academic administrations such as colleges or universities for a person with significant authority over a specific academic unit, over a specific area of concern, or both. In the United States and Canada, deans are usually the head of each constituent college and school that make up a university. Deans are common in private preparatory schools, and occasionally found in middle schools and high schools as well. Origin A "dean" (Latin: ''decanus'') was originally the head of a group of ten soldiers or monks. Eventually an ecclesiastical dean became the head of a group of canons or other religious groups. When the universities grew out of the cathedral schools and monastic schools, the title of dean was used for officials with various administrative duties. Use Bulgaria and Romania In Bulgarian and Romanian universities, a dean is the head of a faculty, which may include several academic departments. Every faculty unit of university or academy. The ...
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Rector (academia)
A rector (Latin for 'ruler') is a senior official in an educational institution, and can refer to an official in either a university or a secondary school. Outside the English-speaking world the rector is often the most senior official in a university, whilst in the United States the most senior official is often referred to as president and in the United Kingdom and Commonwealth of Nations the most senior official is the chancellor, whose office is primarily ceremonial and titular. The term and office of a rector can be referred to as a rectorate. The title is used widely in universities in EuropeEuropean nations where the word ''rector'' or a cognate thereof (''rektor'', ''recteur'', etc.) is used in referring to university administrators include Albania, Austria, the Benelux, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Hungary, Iceland, Italy, Latvia, Malta, Moldova, North Macedonia, Poland, Portugal, Romani ...
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Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Since the 17th century, Paris has been one of the world's major centres of finance, diplomacy, commerce, fashion, gastronomy, and science. For its leading role in the arts and sciences, as well as its very early system of street lighting, in the 19th century it became known as "the City of Light". Like London, prior to the Second World War, it was also sometimes called the capital of the world. The City of Paris is the centre of the Île-de-France region, or Paris Region, with an estimated population of 12,262,544 in 2019, or about 19% of the population of France, making the region France's primate city. The Paris Region had a GDP of €739 billion ($743 billion) in 2019, which is the highest in Europe. According to the Economist Intelli ...
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Sciences Po Paris
, motto_lang = fr , mottoeng = Roots of the Future , type = Public research university''Grande école'' , established = , founder = Émile Boutmy , accreditation = , affiliations = CIVICA Sorbonne Paris Cité APSIACOUPERIN CGE , academic_affiliation = , endowment = €127.2 million (2018) , budget = €197 million (2018) , chairperson = Laurence Bertrand Dorléac ( FNSP) , president = Mathias Vicherat , provost = Sergei Guriev , academic_staff = 270 , total_staff = , students = 14,000 , undergrad = 4,000 , postgrad = 10,000 , doctoral = 350 , other_students = , address = , city = Paris, Nancy, Dijon, Poitiers, Menton, Le Havre and Reims , country = France , postalc ...
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ESSEC Business School
The École Supérieure des Sciences Economiques et Commerciales (more commonly ESSEC Business School or ESSEC) is a major French business and management school, with non-profit association status (French association law of 1901) founded in 1907 and whose principal campus is located in Cergy. It also has locations in La Défense, Rabat and Singapore, which are used in particular for the ESSEC Global BBA and ESSEC Executive MBA programs. Founded by Jesuits in response to the creation of HEC Paris, it remained independent of any chamber of commerce and industry for a long time before passing in 1981 under the control of that of Versailles, which became the CCI of Paris Île-de-France in 2013. She is a member of the CY Alliance, formerly Université Paris-Seine. The ESSEC group delivers numerous training courses in administration and management, in particular through its post-preparatory class course called the “Grande École Program” conferring the master’s degree. It also ...
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Northwestern University
Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Chartered by the Illinois General Assembly in 1851, Northwestern was established to serve the former Northwest Territory. The university was initially affiliated with the Methodist Episcopal Church but later became non-sectarian. By 1900, the university was the third largest university in the United States. In 1896, Northwestern became a founding member of the Big Ten Conference, and joined the Association of American Universities as an early member in 1917. The university is composed of eleven undergraduate, graduate, and professional schools, which include the Kellogg School of Management, the Pritzker School of Law, the Feinberg School of Medicine, the Weinberg College of Arts and Sciences, the Bienen School of Music, the McCormick ...
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Kellogg School Of Management
The Kellogg School of Management at Northwestern University (also known as Kellogg) is the business school of Northwestern University, a private research university in Evanston, Illinois. Founded in 1908, Kellogg is one of the oldest and most prestigious business schools in the world. Its faculty, alumni, and students have made significant contributions to fields such as marketing, management sciences, and decision sciences. History Early history (1908–1950) The school was founded in 1908 as Northwestern University's School of Commerce. It offered a part-time evening program. It was a founding member of the Association to Advance Collegiate Schools of Business, that sets accreditation standards for business schools. The school played a major role in helping to establish the Graduate Management Admission Test. Also, researchers associated with the school have made contributions to fields such as marketing and decision sciences. For instance, Walter Dill Scott, a pioneer i ...
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INSEAD
INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe ( Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San Francisco, United States). As a graduate-only business school, INSEAD offers a full-time Master of Business Administration, an executive MBA (EMBA), a Master of Finance, a PhD in management, a Master in Management, Business Foundations Post-Graduate degrees, and a variety of executive education programs. Its MBA, taught in English, is consistently ranked among the best in the world. The MBA has produced the second most CEOs of the world’s 500 largest companies, second only to Harvard Business School's, and the sixth most billionaires. Despite its relatively small size as a specialist, graduate-only university, INSEAD educated 2nd most C-suite executives of listed companies in the world's 19 biggest economies, only second to Harvard U ...
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