American Begonia Society
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American Begonia Society
The American Begonia Society is a horticultural society devoted to the promotion, cultivation, and study of begonias (plant family Begoniaceae). The organization was founded in 1932, and has a worldwide membership. It is the International Cultivar Registration Authority for begonias.ICRA Report Sheet American Begonia Society
retrieved November 25, 2014. The organization publishes a , ''The Begonian''.


Mission

The stated aims and purposes of the ABS are: * To stimulate and promote interest in begonias and other
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Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion c ...
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Horticulture
Horticulture is the branch of agriculture that deals with the art, science, technology, and business of plant cultivation. It includes the cultivation of fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, flowers, seaweeds and non-food crops such as grass and ornamental trees and plants. It also includes plant conservation, landscape restoration, landscape and garden design, construction, and maintenance, and arboriculture, ornamental trees and lawns. The study and practice of horticulture have been traced back thousands of years. Horticulture contributed to the transition from nomadic human communities to sedentary, or semi-sedentary, horticultural communities.von Hagen, V.W. (1957) The Ancient Sun Kingdoms Of The Americas. Ohio: The World Publishing Company Horticulture is divided into several categories which focus on the cultivation and processing of different types of plants and food items for specific purposes. In order to conserve the science of horticultur ...
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Research
Research is "creativity, creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, Discovery (observation), discovery, interpretation (philosophy), interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemology, epistemologies, which vary considerably both within and between humanities and sciences. ...
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Begonia
''Begonia'' is a genus of perennial flowering plants in the family Begoniaceae. The genus contains more than 2,000 different plant species. The Begonias are native to moist subtropical and tropical climates. Some species are commonly grown indoors as ornamental houseplants in cooler climates. In cooler climates some species are cultivated outside in summertime for their bright colorful flowers, which have sepals but no petals. Description With 2,002 species, ''Begonia'' is one of the largest genera of flowering plants. The species are terrestrial (sometimes epiphytic) herbs or undershrubs, and occur in subtropical and tropical moist climates, in South and Central America, Africa, and southern Asia. Terrestrial species in the wild are commonly upright- stemmed, rhizomatous, or tuberous. The plants are monoecious, with unisexual male and female flowers occurring separately on the same plant; the male contains numerous stamens, and the female has a large inferior ovary and two ...
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Begoniaceae
Begoniaceae is a family of flowering plants with two genera and about 2040 species occurring in the subtropics and tropics of both the New World and Old World. All but one of the species are in the genus ''Begonia''. There have been many recent discoveries of species in the genus ''Begonia'', such as ''Begonia truncatifolia'' which is endemic to San Vincente, Palawan. ''B. truncatifolia'' is smaller in size than other species of the genus ''Begonia'' and this new species is proposed Critically Endangered by standards set by the IUCN. The only other genus in the family, ''Hillebrandia'', is endemic to the Hawaiian Islands and has a single species. Phylogenetic work supports ''Hillebrandia'' as the sister taxon to the rest of the family. The genus ''Symbegonia'' was reduced to a section of ''Begonia'' in 2003, as molecular phylogenies had shown it to be derived from within that genus. Members of the genus ''Begonia'' are well-known and popular houseplants. Begonia flowers in bloom.j ...
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International Cultivar Registration Authority
An International Cultivation Registration Authority (ICRA) is an organization responsible for ensuring that the names of plant cultivars and cultivar groups are defined and not duplicated. The ICRA system was established more 50 years ago, and operates under the International Code of Nomenclature for Cultivated Plants (ICNCP), which in turn works with the International Code of Nomenclature for algae, fungi, and plants. Its chief aim is to prevent duplicated uses of epithets for cultivars and cultivar groups within a defined denomination class (usually a genus), and to ensure that names are in accord with the latest edition of the ICNCP. Each name designation must be formally established by being published in hard copy, with a description in a dated publication. The International Society for Horticultural Science appoints and monitors all ICRAs. At present it recognizes over 70 ICRAs, ranging from societies focused on a specific genus (such as '' Clivia'', ''Quercus'', or ''Saxifr ...
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Magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. Definition In the technical sense a ''journal'' has continuous pagination throughout a volume. Thus '' Business Week'', which starts each issue anew with page one, is a magazine, but the '' Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed, for example the '' Journal of Accountancy''. Non-peer-reviewed academic or professional publications are generally ''professional magazines''. That a publication calls itself a ''journal'' does not make it a journal in the technical sense; ''The Wall Street Journal'' is actually a newspaper. Etymology The word "magazine" derives from Arabic , ...
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Plant
Plants are predominantly photosynthetic eukaryotes of the kingdom Plantae. Historically, the plant kingdom encompassed all living things that were not animals, and included algae and fungi; however, all current definitions of Plantae exclude the fungi and some algae, as well as the prokaryotes (the archaea and bacteria). By one definition, plants form the clade Viridiplantae (Latin name for "green plants") which is sister of the Glaucophyta, and consists of the green algae and Embryophyta (land plants). The latter includes the flowering plants, conifers and other gymnosperms, ferns and their allies, hornworts, liverworts, and mosses. Most plants are multicellular organisms. Green plants obtain most of their energy from sunlight via photosynthesis by primary chloroplasts that are derived from endosymbiosis with cyanobacteria. Their chloroplasts contain chlorophylls a and b, which gives them their green color. Some plants are parasitic or mycotrophic and have lost the ...
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Nomenclature
Nomenclature (, ) is a system of names or terms, or the rules for forming these terms in a particular field of arts or sciences. The principles of naming vary from the relatively informal naming conventions, conventions of everyday speech to the internationally agreed principles, rules and recommendations that govern the formation and use of the specialist terms used in scientific and any other disciplines. Naming "things" is a part of general human communication using words and language: it is an aspect of everyday Taxonomy (general), taxonomy as people distinguish the objects of their experience, together with their similarities and differences, which observers Identification (information), identify, name and wikt:classification, classify. The use of names, as the many different kinds of nouns embedded in different languages, connects nomenclature to theoretical linguistics, while the way humans mentally structure the world in relation to semantics, word meanings and Experience ( ...
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