Alta Motors
Alta Motors was an American manufacturer of off-road motorcycle, off-road and dual-sport electric motorcycles based in Brisbane, California. History Derek Dorresteyn, whose family has a long presence on the San Francisco motorcycle scene, started working on a bespoke electric bike in 2007. He partnered with industrial designer Jeff Sand and entrepreneur Marc Fenigstein to found BRD Motorcycles in 2010. The acronym's meaning was only known to the founders and never disclosed. In 2011, Alta hired Viktor Pritzker, a former Director of Sales at Vectrix. In 2013, Tesla, Inc., Tesla co-founder Martin Eberhard joined the company's advisory board. After securing additional investors, BRD changed its name to the more evocative Alta Motors, a reference to its home region of ''Alta California''—or North California. In March 2018, Alta Motors announced a partnership with Harley-Davidson for the development of future models of electric motorbikes. However, H-D walked out of the deal six mon ...
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