Ale Smidts
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Ale Smidts
Ale Smidts (born 1958) is a Dutch organizational theorist, and Professor of Marketing Research at the Rotterdam School of Management, Erasmus University (RSM). known for his work on organizational identification, and neuromarketing.Boricean, Veronica. "Brief history of neuromarketing." ICEA-FAA Bucharest (2009). Life and work Smidts grew up in Leeuwarden, where he attended the Lienward College. He obtained his MS at the Wageningen University and Research Centre in 1982, and in 1986 his PhD."Ale Smidts, Professor of Marketing Research," at Linkedin.com, 2015 After his graduation Smidts started his academic career at the Wageningen University. In 1997 he was appointed Professor of Marketing Research at the Rotterdam School of Management, where he also chairs the Department of Marketing Management. From 2004 to 2011 he was also Scientific Director of the Erasmus Research Institute of Management (ERIM). Since 2005 he also is Director of the Erasmus Center for Neuroeconomics. His re ...
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Rotterdam School Of Management, Erasmus University
Rotterdam School of Management, Erasmus University (or RSM) is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands. RSM offers undergraduate and postgraduate programmes taught mostly in English, including MBA, executive education, and PhD programmes. Rotterdam School of Management, Erasmus University is ranked among the best business schools in Europe, while ranked 1st worldwide according to the 2021 Shanghai Global Ranking of Academic Subjects in the category Business Administration. RSM is also a member of the Partnership in International Management (PIM) network, and hosts a diverse international student body. In 2013, RSM became part of the Alliance of European and Chinese Business Schools, which is under the patronage of the European Federation of Management Development. History Erasmus University The roots of RSM stretch back to the founding of Erasmus University as the Dutch School of Higher Commercial Education in 191 ...
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Organizational Identification
Organizational identification (OI) is a term used in management studies and organizational psychology. The term refers to the propensity of a member of an organization to identify with that organization. OI has been distinguished from "affective organizational commitment". Measures of an individual's OI have been developed, based on questionnaires. Definitions of identification and organizational identification Cheney and Tompkins state that identification is "the appropriation of identity, either by # the individual or collective in question # by others. Identification includes "the development and maintenance of an individual's or group's 'sameness' or 'substance' against a backdrop of change and 'outside' elements." Salient symbolic linkages (through communication) are important to identification, identification is a process, and the nature of a particular individual's or group's identification with something is continually changing. Identification, to organizations or anythin ...
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Neuromarketing
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests. Certain companies, particularly those with large-scale ambitions to predict consumer behavior, have invested in their own laboratories, science personnel, or partnerships with academia. Neuromarketing is still an expensive approach; it requires advanced equipment and technology such as magnetic resonance imaging (MRI), motion capture for eye-tracking, and the electroencephalogram. Given the amount of new learnings from neuroscience and marketing research, marketers have begun applying neuromarketing best practices witho ...
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Wageningen University And Research Centre
Wageningen University & Research (also known as Wageningen UR; abbreviation: WUR) is a public university in Wageningen, Netherlands, specializing in life sciences with a focus on agriculture, technical and engineering subjects. It is a globally important center for life sciences and agricultural research. It is located in a region of the Netherlands known as the Food Valley. WUR consists of Wageningen University and the former agricultural research institutes of the Dutch Ministry of Agriculture. Wageningen University, as a research university, grants degrees at the BSc, MSc and PhD level in life and social sciences. It focuses its research on scientific, social and commercial problems in the field of life sciences and natural resources. It is widely known for its agriculture, forestry, and environmental studies programs. The university has about 12,000 students from over 100 countries. It is a member of the Euroleague for Life Sciences (ELLS) university network. WUR has been p ...
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Erasmus Research Institute Of Management
The Erasmus Research Institute of Management (ERIM) is the joint research institute of the Rotterdam School of Management and the Erasmus School of Economics, both at Erasmus University Rotterdam. It aims to bring together top researchers in business and management from each of these schools. Alongside its research program ERIM also has a graduate program in management designed to attract and train young scholars from around the world.About ERIM
2013
ERIM seeks to contribute to "scientific research that enables organisations to assess and improve their in order to perform in a profitable and responsible way."


History

ERIM was founded in 1999. It mo ...
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Neuroscience
Neuroscience is the scientific study of the nervous system (the brain, spinal cord, and peripheral nervous system), its functions and disorders. It is a multidisciplinary science that combines physiology, anatomy, molecular biology, developmental biology, cytology, psychology, physics, computer science, chemistry, medicine, statistics, and Mathematical Modeling, mathematical modeling to understand the fundamental and emergent properties of neurons, glia and neural circuits. The understanding of the biological basis of learning, memory, behavior, perception, and consciousness has been described by Eric Kandel as the "epic challenge" of the Biology, biological sciences. The scope of neuroscience has broadened over time to include different approaches used to study the nervous system at different scales. The techniques used by neuroscientists have expanded enormously, from molecular biology, molecular and cell biology, cellular studies of individual neurons to neuroimaging, imaging ...
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Neuroeconomics
Neuroeconomics is an interdisciplinary field that seeks to explain human decision-making, the ability to process multiple alternatives and to follow through on a plan of action. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can guide models of economics.Center for Neuroeconomics Study at Duke University http://dibs.duke.edu/research/d-cides/research/neuroeconomics It combines research from neuroscience, experimental An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs when ... and behavioral economics, and Cognitive psychology, cognitive and Social psychology, social psychology. As research into decision-making behavior becomes increasingly computational, it has also incorporated new approaches from theoretical biology, comput ...
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Cees B
Cees () is a Dutch masculine given name, a short form of Cornelis. Since, as in English, the letter "c" before "e" is normally pronounced in Dutch, the alternative spelling Kees is more common. Notable people named Cees include: * Cees Andriesse (born 1939), Dutch physicist and historian of science * Cees Bal (born 1951), Dutch cyclist * Cees Berkhouwer (1919–1992), Dutch VVD politician * Cees van Bladel (born 1962), Dutch sports sailor * Cees Bol (born 1995), Dutch cyclist * Cees van Bruchem (born 1950), Dutch politician * Cees Dekker (born 1959), Dutch biophysicist * Cees Doorakkers (born 1963), Dutch motorcycle road racer * Cees van Dongen (1932–2011), Dutch motorcycle road racer * Cees van Espen (born 1938), Dutch road cyclist * Cees Geel (born 1965), Dutch television, radio and film actor * Cees Gravesteijn (born 1928), Dutch canoer * Cees Groot (1932–1988), Dutch footballer * Cees Haast (born 1938), Dutch cyclist * Cees Hamelink (born 1940), Dutch communication sc ...
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1958 Births
Events January * January 1 – The European Economic Community (EEC) comes into being. * January 3 – The West Indies Federation is formed. * January 4 ** Edmund Hillary's Commonwealth Trans-Antarctic Expedition completes the third overland journey to the South Pole, the first to use powered vehicles. ** Sputnik 1 (launched on October 4, 1957) falls to Earth from its orbit, and burns up. * January 13 – Battle of Edchera: The Moroccan Army of Liberation ambushes a Spanish patrol. * January 27 – A Soviet-American executive agreement on cultural, educational and scientific exchanges, also known as the "Lacy-Zarubin Agreement, Lacy–Zarubin Agreement", is signed in Washington, D.C. * January 31 – The first successful American satellite, Explorer 1, is launched into orbit. February * February 1 – Egypt and Syria unite, to form the United Arab Republic. * February 6 – Seven Manchester United F.C., Manchester United footballers are among the 21 people killed i ...
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Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ...
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Dutch Business Theorists
Dutch commonly refers to: * Something of, from, or related to the Netherlands * Dutch people () * Dutch language () Dutch may also refer to: Places * Dutch, West Virginia, a community in the United States * Pennsylvania Dutch Country People Ethnic groups * Germanic peoples, the original meaning of the term ''Dutch'' in English ** Pennsylvania Dutch, a group of early Germanic immigrants to Pennsylvania *Dutch people, the Germanic group native to the Netherlands Specific people * Dutch (nickname), a list of people * Johnny Dutch (born 1989), American hurdler * Dutch Schultz (1902–1935), American mobster born Arthur Simon Flegenheimer * Dutch Mantel, ring name of American retired professional wrestler Wayne Maurice Keown (born 1949) * Dutch Savage, ring name of professional wrestler and promoter Frank Stewart (1935–2013) Arts, entertainment, and media Fictional characters * Dutch (''Black Lagoon''), an African-American character from the Japanese manga and anime ''Black L ...
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Wageningen University And Research Alumni
Wageningen () is a municipality and a historic city in the central Netherlands, in the province of Gelderland. It is famous for Wageningen University, which specialises in life sciences. The municipality had a population of in , of which many thousands are students from over 150 countries. Demograpics Inhabitants by nationality 71,68% is Dutch, 28,32% has a migration background. Geography Wageningen is situated on the north bank of the Nederrijn (the Dutch portion of the Lower Rhine) part of the Gelderse valley (Dutch: Gelderse Vallei) and the Veluwe, of which the southwest hill is called the ''Wageningse Berg''. Wageningen can be reached by car from highways A12 via the N781, A15 via the N233 and N225, and A50 via the N225, and from the Ede-Wageningen railway station via a 20-minute bus drive to the Wageningen central terminal (see below)., ''Topographic map of the municipality of Wageningen, July 2013 (click to enlarge)'' History The oldest known settlements in the W ...
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