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Aflacts
Aflacts is an advertising slogan created by Aflac and Kaplan Thaler and introduced in April 2009 to broaden awareness about the specific benefits of the insurance products the company offers. The campaign, "Get the Aflacts," came about as the company's Aflac Duck campaign had built widespread recognition for the brand. The goal of the campaign is to connect prospective customers, who were familiar with the brand, with how Aflac products could actually help during times of financial hardship as the result of unexpected medical events. In conjunction with the campaign, Aflac created new policies—and revised existing policies—to expand availability to more businesses, individuals, and prospective policyholders of different age groups. According to Aflac, senior vice president and chief marketing officer Jeff Charney Jeff is a masculine name, often a short form (hypocorism) of the English given name Jefferson or Jeffrey, which comes from a medieval variant of Geoffrey. Mu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aflac
Aflac Inc. (American Family Life Assurance Company) is an American insurance company and is the largest provider of supplemental insurance in the United States. The company was founded in 1955 and is based in Columbus, Georgia. In the U.S., Aflac underwrites a wide range of insurance policies, but is perhaps more known for its payroll deduction insurance coverage, which pays cash benefits when a policyholder has a covered accident or illness. The company states it "provides financial protection to more than 50 million people worldwide". In 2009, Aflac acquired Continental American Insurance Company for $100 million; this enabled Aflac to sell supplemental insurance on both the individual and group platform. , Aflac was represented by approximately 19,300 sales agencies in Japan, and 76,900 licensed sales associates in the U.S. History The company was founded by brothers John, Paul (died 2014), and William Amos in Columbus, Georgia, in 1955, as American Family Life Insurance ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aflac Duck
Aflac Inc. (American Family Life Assurance Company) is an American insurance company and is the largest provider of supplemental insurance in the United States. The company was founded in 1955 and is based in Columbus, Georgia. In the U.S., Aflac underwrites a wide range of insurance policies, but is perhaps more known for its payroll deduction insurance coverage, which pays cash benefits when a policyholder has a covered accident or illness. The company states it "provides financial protection to more than 50 million people worldwide". In 2009, Aflac acquired Continental American Insurance Company for $100 million; this enabled Aflac to sell supplemental insurance on both the individual and group platform. , Aflac was represented by approximately 19,300 sales agencies in Japan, and 76,900 licensed sales associates in the U.S. History The company was founded by brothers John, Paul (died 2014), and William Amos in Columbus, Georgia, in 1955, as American Family Life Insurance ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kaplan Thaler Group
Publicis New York (formerly Publicis Kaplan Thaler) is an American advertising agency based in New York City. It was founded in 1993 and has 2,000 employees with offices in New York, Seattle, Toronto, and Montreal. Publicis acquired the Kaplan Thaler Group in 2012. The agency created the Aflac duck, Herbal Essences Totally Organic Experience, Continental Airlines “Work Hard. Fly Right.", and Swiffer Sweeper campaigns. History The Kaplan Thaler Group was founded in 1997 by Linda Kaplan Thaler and Robin Koval. On July 12, 2012, Publicis Kaplan Thaler was formed in the merger of Publicis Worldwide and Kaplan Thaler Group. On June 30, 2015, Publicis Kaplan Thaler shortened its name to Publicis New York and officially put the PKT name and KTG agency to rest. On February 9, 2016, it was announced that Linda Kaplan Thaler would be stepping down from her position as Chairman. Her intentions were to focus on promoting her fourth book and launching an independent production company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jeff Charney
Jeff is a masculine name, often a short form (hypocorism) of the English given name Jefferson or Jeffrey, which comes from a medieval variant of Geoffrey. Music * DJ Jazzy Jeff, American DJ/turntablist record producer Jeffrey Allen Townes * Excision (musician), Canadian dubstep producer and DJ Jeff Abel * Jeff Abercrombie, bassist for American rock band Fuel * Jeff Allen, English session drummer * Jeff Baxter, American guitarist for rock bands Steely Dan and The Doobie Brothers * Jeff Beal (born 1963), American composer of music for various media * Jeff Beck, electric guitarist * Jeff Buckley, American singer-songwriter * Jeff Coffin, saxophonist, bandleader, composer and educator * Jeff Current, lead singer of American alternative rock band Against All Will * Jeff Fatt, Australian musician and actor, formerly with the children's band The Wiggles * Jeff Gillan, an American journalist * Jeff Graham, Canadian radio DJ * Jeff Hanneman (1964–2013), American guitarist, foun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Advertising Slogans
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Television Commercials
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * Ba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2000s Television Commercials
S, or s, is the nineteenth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''ess'' (pronounced ), plural ''esses''. History Origin Northwest Semitic šîn represented a voiceless postalveolar fricative (as in 'ip'). It originated most likely as a pictogram of a tooth () and represented the phoneme via the acrophonic principle. Ancient Greek did not have a phoneme, so the derived Greek letter sigma () came to represent the voiceless alveolar sibilant . While the letter shape Σ continues Phoenician ''šîn'', its name ''sigma'' is taken from the letter ''samekh'', while the shape and position of ''samekh'' but name of ''šîn'' is continued in the '' xi''. Within Greek, the name of ''sigma'' was influenced by its association with the Greek word (earlier ) "to hiss". The original name of the letter "sigma" may have been ''san'', but due to the complica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
