Aflacts is an

advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etym ...

created by

Aflac Aflac Inc. (American Family Life Assurance Company) is an American insurance company and is the largest provider of supplemental insurance in the United States. The company was founded in 1955 and is based in Columbus, Georgia. In the U.S., A ...

and Kaplan Thaler and introduced in April 2009 to broaden awareness about the specific benefits of the insurance products the company offers. The campaign, "Get the Aflacts," came about as the company's

Aflac Duck Aflac Inc. (American Family Life Assurance Company) is an American insurance company and is the largest provider of supplemental insurance in the United States. The company was founded in 1955 and is based in Columbus, Georgia. In the U.S., A ...

campaign had built widespread recognition for the brand. The goal of the campaign is to connect prospective customers, who were familiar with the brand, with how Aflac products could actually help during times of financial hardship as the result of unexpected medical events. In conjunction with the campaign, Aflac created new policies—and revised existing policies—to expand availability to more businesses, individuals, and prospective policyholders of different age groups. According to Aflac, senior vice president and chief marketing officer

Jeff Charney Jeff is a masculine name, often a short form (hypocorism) of the English given name Jefferson or Jeffrey, which comes from a medieval variant of Geoffrey. Music * DJ Jazzy Jeff, American DJ/turntablist record producer Jeffrey Allen Townes * ...

, "We are making room for more people under our wing."

Campaign

An article in The New York Times"Not Daffy or Donald, but Still Aflac's Rising Star"
from The New York Times said the Aflacts campaign gave the Aflac Duck "a more prominent role," designed to "help potential customers learn the ..facts about policies and other products." To help define the main advantages of Aflac policies, the initial set of "Aflacts" included statements such as: *"Aflac is different from health insurance; it's insurance for daily living. Major medical pays for doctors, hospitals and prescriptions. Aflac is insurance for daily living. It pays cash benefits directly to you, unless otherwise assigned, to help with daily expenses due to an illness or accident. *"Aflac belongs to you, not your company. When you have an Aflac policy, it's yours. You own it. Even if you change jobs or retire, you can take your Aflac policy with you with no increase in premiums."

References

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External links

AflactsAflac Duck on Facebook
American advertising slogans American television commercials 2000s television commercials Advertising campaigns 2009 neologisms