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Advocacy Index
The Advocacy Index is a telephone based customer survey technique developed by VIRTUATel Ltd to measure the loyalty of a company's customers, using a 3-point scale and was based upon the Net Promoter Score (NPS) methodology, created by Fred Reichheld. Overview The 3 point survey scale was developed as the traditional NPS survey scale of 0 to 10 was not always appropriate to be used during a telephone survey, as it is more difficult to understand aurally. In addition, telephones do not have a 10 on the keypad, so IVR systems would need to wait for a possible second digit, if the number 1 is pressed, causing delays in telephone based customer surveys. As they had experience in the area of automated customer surveys, VIRTUATel incorporated the Net Promoter survey technique for driving up-sell, cross-sell and customer retention rates but simplified the 0 to 10 score to use a simple 3 option scale to determine if the survey recipient was an Advocate, Neutral or a Non-Advocate. The Adv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Net Promoter Score
Net promoter score (NPS) is a widely used market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. The NPS is a proprietary instrument developed by Fred Reichheld, who owns the registered NPS trademark in conjunction with Bain & Company and Satmetrix. Its popularity and broad use have been attributed to its simplicity and transparent methodology. The NPS assumes a subdivision of respondents into "promoters" who provide ratings of 9 or 10, "passives" who provide ratings of 7 or 8, and "detractors" who provide ratings of 6 or lower. The net promoter score results from a calculation that involves subtracting the percentage of detractors from the percentage of promoters collected by the survey item. The result of the calculation is typically expressed as an integer rather than a percentage. The core ''How likely would you be to recommend...'' question i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fred Reichheld
Fred may refer to: People * Fred (name), including a list of people and characters with the name Mononym * Fred (cartoonist) (1931–2013), pen name of Fred Othon Aristidès, French * Fred (footballer, born 1949) (1949–2022), Frederico Rodrigues de Oliveira, Brazilian * Fred (footballer, born 1979), Helbert Frederico Carreiro da Silva, Brazilian * Fred (footballer, born 1983), Frederico Chaves Guedes, Brazilian * Fred (footballer, born 1986), Frederico Burgel Xavier, Brazilian * Fred (footballer, born 1993), Frederico Rodrigues de Paula Santos, Brazilian * Fred Again (born 1993), British songwriter known as FRED Television and movies * ''Fred Claus'', a 2007 Christmas film * ''Fred'' (2014 film), a 2014 documentary film * Fred Figglehorn, a YouTube character created by Lucas Cruikshank ** ''Fred'' (franchise), a Nickelodeon media franchise ** '' Fred: The Movie'', a 2010 independent comedy film * '' Fred the Caveman'', French Teletoon production from 2002 * Fred Flintst ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HSBC
HSBC Holdings plc is a British multinational universal bank and financial services holding company. It is the largest bank in Europe by total assets ahead of BNP Paribas, with US$2.953 trillion as of December 2021. In 2021, HSBC had $10.8 trillion in assets under custody (AUC) and $4.9 trillion in assets under administration (AUA), respectively. HSBC traces its origin to a hong in British Hong Kong, and its present form was established in London by the Hongkong and Shanghai Banking Corporation to act as a new group holding company in 1991; its name derives from that company's initials. The Hongkong and Shanghai Banking Corporation opened branches in Shanghai in 1865 and was first formally incorporated in 1866. HSBC has offices in 64 countries and territories across Africa, Asia, Oceania, Europe, North America, and South America, serving around 40 million customers. As of 2022, it was ranked no. 38 in the world in the Forbes rankings of large companies ranked by sales, profits ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Asda
Asda Stores Ltd. () (often styled as ASDA) is a British supermarket chain. It is headquartered in Leeds, England. The company was founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of Yorkshire. It expanded into Southern England during the 1970s and 1980s, and acquired Allied Carpets, 61 large Gateway Supermarkets and other businesses, such as MFI Group. It sold these acquisitions during the 1990s to concentrate on the supermarkets. It was listed on the London Stock Exchange until 1999 when it was acquired by Walmart for £6.7 billion. Asda was the second-largest supermarket chain in the United Kingdom between 2003 and 2014 by market share, at which point it fell into third place. Besides its core supermarkets, the company also offers assistance for insurance and payment services and a mobile phone provider. In February 2021, the Issa brothers (Mohsin and Zuber) and TDR Capital acquired Asda. Walmart retains "an equi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Honda
is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a production of 400 million by the end of 2019, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda became the second-largest Japanese automobile manufacturer in 2001. In 2015, Honda was the eighth largest automobile manufacturer in the world. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft, power generators, and other products. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO rob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telefónica Europe
O2 (typeset as O2) is a global brand name owned by the Spanish telecommunications company Telefónica. The company uses the O2 brand for its subsidiaries in the United Kingdom and Germany. Since 2018, it is also used as an online-only flanker brand in Spain. Formerly, all European branches of Telefónica were managed by Telefónica Europe plc, a broadband and telecommunications company. The company originated as a collection of worldwide telecommunications companies, known in the later half of the 1990s as BT Wireless, and a global mobile data business known then as Genie Internet, both subsidiaries of British Telecommunications. As part of a reorganisation of Telefónica in 2014, Telefónica Europe's holdings and operations became direct subsidiaries of its parent: Telefónica S.A. Telefónica Europe provided mobile telephony operations in the United Kingdom and Germany, and licensed its brand to former operations in Ireland, the Czech Republic, and Slovakia. O2 has additiona ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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