|
Advertising Standards Authority (South Africa)
The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising. The ASA worked with a variety of marketing communication industry stakeholders to ensure that advertising content in the country met the requirements of its Code of Advertising Practice and to control advertising content in the South African public's interest. The ASA of South Africa's Code of Advertising Practice was based on the Consolidated ICC Code of Marketing and Advertising Communication Practice prepared by the International Chamber of Commerce. Member organisations, including advertisers, advertising agencies, and the media agreed upon advertising standards in the ASA code and worked to effect the swift correction or removal of any advertising that failed to meet their agreed-upon standards. Me ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Regulatory Board (South Africa)
The Advertising Regulatory Board (ARB) is an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose is to manage South Africa's voluntary, self-regulating system of advertising. History In 2018, the ARB was founded after the forced liquidation of the Advertising Standards Authority (South Africa), Advertising Standards Authority of South Africa (ASA). It superseded the ASA in terms of the Electronic Communications Act in administering the Code of Advertising Practice. In 2021, the ARB signed a Memorandum of understanding, Memorandum of Understanding with the Independent Communications Authority of South Africa to escalate broadcast licensee issues related to advertising. Member organisations The founding members are: * Association for Communication and Advertising * Interactive Advertising Bureau South Africa * Marketing Association of South Africa Members * Association of Independent Publishers * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |