Ad Creep
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Ad Creep
Ad creep is the "creep" of advertising into previously ad-free spaces. The earliest verified appearance of the term "ad creep" is in a 1996 article "Creeping Commercials: Ads Worming Way Into TV Scripts" by Steve Johnson for the ''Chicago Tribune'', however it may have been coined by a subscriber to '' Stay Free!'' magazine, according to another source. While the virtues of advertising can be debated, ad-creep often especially refers to advertising which is ''invasive and coercive'', such as ads in schools, doctor's offices and hospitals, restrooms, elevators, on ATMs, on garbage cans, on vehicles, on restaurant menus, and countless other items. In Steve Johnson's piece referenced above, he criticizes product placement and "creative advertising enhancements" as "one more manifestation of an environment in which the commercial assault is almost nonstop". Commercial Alert, a nonprofit organization founded by Public Citizen "to keep the commercial culture within its proper sphere, an ...
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Valio PSE Russia 2006
Valio Ltd ( fi, Valio Oy) is a Finland, Finnish manufacturer of dairy products and one of the largest companies in Finland. Valio's products include cheese, powdered ingredients, butter, yogurt and milk. It is Finland's largest milk processor, producing 85% of the country's milk. Valio's net turnover in 2012 was 2 billion euros. Valio is the market leader in key dairy product categories in Finland and a pioneer as the developer of functional foods. Valio is owned by 18 dairy cooperatives which have about 7,900 milk farmers as members. Valio's product range currently consists of about 1,000 products. Valio is Finland’s biggest food exporter and sells products to nearly 60 countries. In 2015 Valio’s share of Finland’s dairy product exports was around 97%, and that of Finland’s food exports around 29%. Valio has 15 production facilities in Finland, two in Estonia and a plant for producing processed cheese and a logistics centre in Moscow, Russia. Valio subsidiaries operate i ...
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