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Arena Of Valor
''Arena of Valor'' (), formerly ''Strike of Kings'', is an international adaptation of ''Honor of Kings'' (), a multiplayer online battle arena developed by TiMi Studio Group and published by Level Infinite for Android, iOS and Nintendo Switch for markets outside Mainland China. As of September 2018, the game has grossed over outside China. ''Arena of Valor'' was one of six Esports video games featured at the 2018 Asian Games, 2019 Southeast Asian Games, 2021 Asian Indoor and Martial Arts Games, and 2021 SEA Games as part of the competitive sport. Arena of Valor was published in other regions by Garena, DeNA, Actoz SG and TiMi Studio Group. Gameplay ''Arena of Valor'' is a multiplayer online battle arena (MOBA) game developed for mobile. The overall gameplay of ''Arena of Valor'' highly resembles ''League of Legends'', a MOBA game on PC developed and published by Riot Games, which is also a subsidiary of Tencent and sister company to TiMi. Players control characters, referr ...
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TiMi Studio Group
TiMi Studio Group (), a subsidiary of Tencent Games, is a video game development studio group headquartered in Shenzhen, China and offices in Singapore, Montréal, Seattle, Los Angeles, Chengdu, and Shanghai. TiMi generated an estimated revenue of $10 billion USD in 2020. Reportedly, TiMi is the largest video game operator and developer in the world by revenue. Founded in 2008 as Jade Studio, TiMi comprises several development divisions with different areas of expertise and develops games in different genres for PC, mobile, and Nintendo Switch, including ''Honor of Kings'', ''Arena of Valor'', '' Call of Duty: Mobile'', '' Speed Drifters'', and ''Pokémon Unite''. History 2008–2013: Origins as Jade Studio TiMi began in 2008 as Jade Studio in Shenzhen, China. The studio debuted into the Chinese PC gaming market with ''QQ Speed'' (known as ''GKART'' and ''Speed Drifters'' in Western markets), China's most successful racing game. As of July 2, 2019, ''Speed Drifters'' has 700 mill ...
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League Of Legends
''League of Legends'' (''LoL''), commonly referred to as ''League'', is a 2009 multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a Mod (video games), custom map for Warcraft III: Reign of Chaos, ''Warcraft III'', Riot's founders sought to develop a stand-alone game in the same genre. Since its release in October 2009, ''League'' has been free-to-play and is monetized through Freemium, purchasable character customization. The game is available for Microsoft Windows and macOS. In the game, two teams of five players battle in player-versus-player combat, each team occupying and defending their half of the map. Each of the ten players controls a character, known as a "champion", with unique abilities and differing styles of play. During a match, champions become more powerful by collecting experience points, earning gold, and purchasing Item (game terminology), items to defeat the opposing team. In ''League' ...
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Chinese Folklore
Chinese folklore encompasses the folklore of China, and includes songs, poetry, dances, puppetry, and tales. It often tells stories of human nature, historical or legendary events, love, and the supernatural. The stories often explain natural phenomena and distinctive landmarks. Along with Chinese mythology, it forms an important element in Chinese folk religion. History Folktales The main influences on Chinese folk tales have been Taoism, Confucianism and Buddhism. Some folktales may have arrived from Germany when Grimm brothers had contributed some materials for the folktales regard to the country life of the German dwellers since the 1840s; others have no known western counterparts, but are widespread throughout East Asia.Eberhard, Wolfram, ''Folktales of China.''(1965). University of Chicago Press, Chicago, 1965. University of Congress Catalog Card Number: 65-25440 Chinese folktales include a vast variety of forms such as myths, legends, fables, etc. A number of collections ...
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Word-of-mouth Marketing
Word-of-mouth marketing (WOMM, WOM marketing, also called word of mouth advertising) differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: * build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), * indirect WOMM management which implies that managers only have a moderate amount of control (e.g. controversial advertising, teaser campaigns, customer membership clubs), * direct WOMM management, which has higher levels of control (e.g. paid WOM 'agents', "friend get friend" schemes). The success of word-of-mouth marketing depends largely on the nature of the rewards that are used. Research has shown that when the wrong incentives are use ...
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South China Morning Post
The ''South China Morning Post'' (''SCMP''), with its Sunday edition, the ''Sunday Morning Post'', is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has remained Hong Kong's newspaper of record since British colonial rule. Editor-in-chief Tammy Tam succeeded Wang Xiangwei in 2016. The ''SCMP'' prints paper editions in Hong Kong and operates an online news website. The newspaper's circulation has been relatively stable for years—the average daily circulation stood at 100,000 in 2016. In a 2019 survey by the Chinese University of Hong Kong, the ''SCMP'' was regarded relatively as the most credible paid newspaper in Hong Kong. The ''SCMP'' was owned by Rupert Murdoch's News Corporation from 1986 until it was acquired by Malaysian real estate tycoon Robert Kuok in 1993. On 5 April 2016, Alibaba Group acquired the media properties of the SCMP Group, including the ''SCMP''. In January 2017, former D ...
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The Star (Malaysia)
''The Star'' () is an English-language newspaper in Malaysia. Based in Petaling Jaya, it was established in 1971 as a regional newspaper in Penang. It is the largest paid English newspaper in terms of circulation in Malaysia, according to the Audit Bureau of Circulations. It has a daily circulation of about 250,000 (as of January 2017), far eclipsing the circulation of its next-largest paid English-language competitor, the ''New Straits Times'' (which has a circulation of approximately 65,000). ''The Star'' is a member of the Asia News Network. It is owned by the publicly listed Star Media Group. History The daily newspaper was first published on 9 September 1971 as a regional newspaper based in Penang. ''The STAR'' went into national circulation on 3 January 1976 when it set up its new office in Kuala Lumpur. In 1978, the newspaper headquarters was relocated to Kuala Lumpur. ''The Star'' continues to expand its wings over the years. In 1981, it moved its headquarters from K ...
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TiMi Studios
TiMi Studio Group (), a subsidiary of Tencent Games, is a video game development studio group headquartered in Shenzhen, China and offices in Singapore, Montréal, Seattle, Los Angeles, Chengdu, and Shanghai. TiMi generated an estimated revenue of $10 billion USD in 2020. Reportedly, TiMi is the largest video game operator and developer in the world by revenue. Founded in 2008 as Jade Studio, TiMi comprises several development divisions with different areas of expertise and develops games in different genres for PC, mobile, and Nintendo Switch, including ''Honor of Kings'', ''Arena of Valor'', '' Call of Duty: Mobile'', '' Speed Drifters'', and ''Pokémon Unite''. History 2008–2013: Origins as Jade Studio TiMi began in 2008 as Jade Studio in Shenzhen, China. The studio debuted into the Chinese PC gaming market with ''QQ Speed'' (known as ''GKART'' and ''Speed Drifters'' in Western markets), China's most successful racing game. As of July 2, 2019, ''Speed Drifters'' has 700 mill ...
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Krafton
Krafton Inc. ( ko, 주식회사 컴퍼니 크래프톤) is a South Korean video game holding company based in Bundang-gu, Seongnam. It was created in November 2018 to serve as the parent company for Bluehole, founded by Chang-Byung-gyu in Seoul in March 2007, and its subsidiaries. The company has produced or owns to rights to several notable video game titles including ''TERA'', '' PUBG: Battlegrounds'', ''New State Mobile,'' and ''Moonbreaker''. According to ''Forbes'', Chang has a net worth of $2.9 billion and is one of the seven gaming billionaires in South Korea. History Following the success of ''PlayerUnknown's Battlegrounds'' which had led to both investment from Tencent Holdings and expansion and acquisition of studios, Bluehole opted to establish Krafton on 5 November 2018 to serve as a holding company for its video game properties. "Krafton" was selected based on the names of craft guilds of the Middle Ages. Kim Chang-han, the CEO of the PUBG Corporation (current PUBG ...
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PlayerUnknown's Battlegrounds Mobile
''PUBG Mobile'' (Chinese: 和平精英; pinyin: Hé Píng Jīng Yīng) is a free-to-play battle royale video game developed by LightSpeed & Quantum Studio, a division of Tencent Games. It is a mobile game adaptation of '' PUBG: Battlegrounds''. It was initially released for Android and iOS on 19 March 2018. It was published by multiple publishers in different regions, including Krafton, Tencent, and VNG Games. By December 2022, ''PUBG Mobile'' had accumulated around 1.3 billion downloads while grossing over , making it the third highest-grossing mobile game. It is also the second most-played mobile video game of all time. In 2021, the game spawned an Indian version, '' Battlegrounds Mobile India'', and a separate game taking place in the ''PUBG Universe'', called ''New State Mobile''. Gameplay ''PUBG Mobile'' features gameplay similar to that of the original ''PlayerUnknown's Battlegrounds''. Players parachute down to a remote island and fight to remain as the last player ...
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Medium (website)
Medium is an American online publishing platform developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host. Williams, previously co-founder of Blogger and Twitter, initially developed Medium as a means to publish writings and documents longer than Twitter's 140-character (now 280-character) maximum. In March 2021, Medium announced a change in its publishing strategy and business model. The change is to its mix of paid journalists working on its own publications – this will be proportionally reduced – versus its support of independent writers, which will increase. History 2012 (launched) - 2016 Evan Williams, Twitter co-founder and former CEO, created Medium to encourage users to create posts longer than the then 140-character ...
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Vainglory (video Game)
''Vainglory'' is a free-to-play video game with in-game purchases, developed and published by Super Evil Megacorp for iOS, Android and PC. The game is a version of the MOBA wherein two opposing teams of three or five players fight to destroy the enemy by controlling the path between the bases, which is lined by turrets and guarded by AI-controlled enemy creatures called ''minions''. Off the path, players battle for control points that provide resources. The game was released for iOS on November 16, 2014, after being soft-launched for over half a year, with the Android version being released on July 2, 2015. A Mac and Microsoft Windows version of the game was released in July 2018. Through cross-platform play, players on all four platforms can play together simultaneously. The game's development started in 2012 upon the forming of Super Evil Megacorp. The game was unveiled at Apple's September 2014 iPhone 6 announcement event to demonstrate the platform's Metal graphics API. ...
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Polygon (website)
''Polygon'' is an American entertainment website that publishes blogs, reviews, guides, videos, and news primarily covering video games, as well as movies, comics, television and books. At its October 2012 launch as Vox Media's third property, ''Polygon'' sought to distinguish itself from competitors by focusing on the stories of the people behind the games instead of the games themselves. It also produced long-form magazine-style feature articles, invested in video content, and chose to let their review scores be updated as the game changed. The site was built over the course of ten months, and its 16-person founding staff included the editors-in-chief of the gaming sites ''Joystiq'', '' Kotaku'' and '' The Escapist''. Its design was built to HTML5 responsive standards with a pink color scheme, and its advertisements focused on direct sponsorship of specific kinds of content. Vox Media produced a documentary series on the founding of the site. History The gaming blog ''Poly ...
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