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Arch Deluxe
The Arch Deluxe was a hamburger sold by the international fast food restaurant chain McDonald's in 1996 and marketed specifically to adults. It was soon discontinued after failing to become popular despite a massive marketing campaign and now is considered one of the most expensive flops of all time. Product description The Arch Deluxe was a quarter pound of beef on a split-top potato flour sesame seed bun, topped with a circular piece of peppered bacon, leaf lettuce, tomato, American cheese, onions, ketchup, and Dijonnaise (a portmanteau of Dijon mustard and mayonnaise) sauce. History In response to the demographic trend of longer lifespans and an expanding older market, and to its child-centered image, McDonald's made a conscious decision to attempt to market its food to a more adult audience. Rather than change its existing menu items or marketing strategy, the company decided to create a new line of sandwiches with what would hopefully be perceived as more sophisticated ...
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CSPI
The Center for Science in the Public Interest (CSPI) is a Washington, D.C.-based non-profit watchdog and consumer advocacy group that advocates for safer and healthier foods. History and funding CSPI is a consumer advocacy organization. Its focus is nutrition and health, food safety, and alcohol policy. CSPI was headed by the microbiologist Michael F. Jacobson, who founded the group in 1971 along with the meteorologist James Sullivan and the chemist Albert Fritsch, two fellow scientists from Ralph Nader's Center for the Study of Responsive Law. In the early days, CSPI focused on various aspects such as nutrition, environmental issues, and nuclear energy. However, after the 1977 departure of Fritsch and Sullivan, CSPI began to focus largely on nutrition and food safety and began publishing nutritional analyses and critiques. CSPI has 501(c)(3) status. Its chief source of income is its ''Nutrition Action Healthletter'', which has about 900,000 subscribers and does not accept adv ...
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Core Product
A core product or flagship product is a company's primary promotion, service or product that can be purchased by a consumer. Core products may be integrated into end products, either by the company producing the core product or by other companies to which the core product is sold. Three levels of a product The concept of a Core Product originates from Philip Kotler, in his 1967 book – ''Marketing Management: Analysis, Planning and Control''. It forms the first level of the concept of ''Three Levels of a Product''. Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use. By using a mixture of the three levels of product in research a ...
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Defunct Consumer Brands
Defunct (no longer in use or active) may refer to: * ''Defunct'' (video game), 2014 * Zombie process or defunct process, in Unix-like operating systems See also * * :Former entities * End-of-life product * Obsolescence Obsolescence is the state of being which occurs when an object, service, or practice is no longer maintained or required even though it may still be in good working order. It usually happens when something that is more efficient or less risky r ...
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McDonald's Foods
McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like chicken, fish, fruit, and salads. Their most well-know ...
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Internet Wayback Machine
The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and see how websites looked in the past. Its founders, Brewster Kahle and Bruce Gilliat, developed the Wayback Machine to provide "universal access to all knowledge" by preserving archived copies of defunct web pages. Launched on May 10, 1996, the Wayback Machine had more than 38.2 million records at the end of 2009. , the Wayback Machine had saved more than 760 billion web pages. More than 350 million web pages are added daily. History The Wayback Machine began archiving cached web pages in 1996. One of the earliest known pages was saved on May 10, 1996, at 2:08p.m. Internet Archive founders Brewster Kahle and Bruce Gilliat launched the Wayback Machine in San Francisco, California, in October 2001, primarily to address the problem of web cont ...
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The Onion
''The Onion'' is an American digital media company and newspaper organization that publishes satirical articles on international, national, and local news. The company is based in Chicago but originated as a weekly print publication on August 29, 1988 in Madison, Wisconsin. ''The Onion'' began publishing online in early 1996. In 2007, they began publishing satirical news audio and video online as the ''Onion News Network''. In 2013, ''The Onion'' ceased publishing its print edition and launched Onion Labs, an advertising agency. ''The Onion''s articles cover current events, both real and fictional, parodying the tone and format of traditional news organizations with stories, editorials, and man-on-the-street interviews using a traditional news website layout and an editorial voice modeled after that of the Associated Press. The publication's humor often depends on presenting mundane, everyday events as newsworthy, surreal, or alarming, such as "Rotation Of Earth Plunges Entire N ...
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TenderCrisp
The TenderCrisp is a chicken sandwich sold by international fast-food restaurant chain Burger King and its Australian franchisee, Hungry Jack's. It is one of their "indulgent" products. The TenderCrisp sandwich is part of a series of sandwiches designed both to expand Burger King's menu with more sophisticated, adult oriented fare and to present a larger, meatier product that appeals to adults between 24 and 36 years of age. Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products. Product description The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, mayonnaise, lettuce and tomato on a brioche bun. Aliases * In the Middle East it is called the ''King Chicken Fillet''. History The TenderCrisp chicken was introduced in 2004. Advertising The TenderCrisp sandwich was first advertised using the Subservient Chicken charac ...
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BK Crown Jewels Line
As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers. These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented. This program is intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products on one side while maintaining a lower cost value menu dedicated to a more cost-conscious audience on the other. The hope is that the customers would be drawn in initially for the lower prices of the value-menu and upgrade to the more expensive products, upping overall sales. The chain's first major attempt was part of their Specialty Sandwich line that was introduced in 1979 was the Sirloin Steak Sandwich. After the failure of the Specialty Sandwich line, Burger King went on to ...
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Burger King Products
When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. Other additions include a breakfast menu and beverages such as Icees, juices, and bottled waters. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK occasionally introduces limited-time offers of special versions of its products, or brings out completely new products intended for either long- or short-term sales. Not all of these products and services ...
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McAfrika
The McAfrika was a hamburger sold by the fast food restaurant chain McDonald's in Norway and Denmark and "traded" as a Limited Edition Olympic Games Burger. It attracted significant public criticism as a result of its name and the timing of its launch. Product The McAfrika sandwich contained beef, cheese, and tomatoes wrapped in pita bread. McDonald's claimed it was based upon an authentic African recipe. Public reaction The McAfrika was released in 2002, just as a major famine was occurring in Malawi, Zimbabwe, Mozambique, Zambia, Lesotho and Swaziland. The name of the burger was immediately criticized for being grossly insensitive, especially since it was released in Norway, one of the richest nations in the world. Norwegian Church Aid and the Norwegian Red Cross The Norwegian Red Cross (''Norges Røde Kors'') was founded on 22 September 1865 by prime minister Frederik Stang. In 1895 the Norwegian Red Cross began educating nurses, and in 1907 the Norwegian Ministry of De ...
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List Of Defunct Consumer Brands
This is a list of defunct consumer brands which are no longer made and usually no longer mass-marketed to consumers. Brands in this list may still be made, but are only made in modest quantities and/or limited runs as a nostalgic or retro style item. Automobiles Airlines Banking * Bank One Corporation * Fleet Bank * Lincoln Savings and Loan Association * National City Corp. * Valley National Bank of Arizona * Washington Mutual * Lehman Brothers Energy * Clark Brands * Enron * Gulf Oil * Standard Oil of Ohio Food and beverages Processing, distributing and retail companies * Beatrice Foods * Bill Knapp's * Blue Valley Creamery Company * Borden, Inc. * Burger Chef * Freezer Queen * Pet, Inc. * Revco * Sexton Foods * ShowBiz Pizza Place * White Tower Hamburgers Dairy * Golden Guernsey * Louis Trauth Dairy * Swerve Pet food * Ken-L Ration * Ralston Purina Food items * Arch Deluxe * Gerber Singles Alcoholic beverages Breakfast cereals * C3PO's Cereal * C ...
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McDonald's Products
McDonald's is one of the world's largest fast food chains, founded in 1940 in San Bernardino, California, and incorporated in Des Plaines, Illinois, in 1955. Since then, McDonald's has become a household name in America, known for selling a variety of convenience food items at thousands of locations worldwide. Throughout its history, McDonald's has experimented with a number of different offerings on the menu. In 2007, McDonald's had only 85 items on its menu; by 2013 this number had risen to 145 items on its menu. Hamburgers McDonald's beef patties are seasoned with salt and ground pepper. This list is based on core menu items in the United States, with some additions from global products. Hamburger Hamburger (formerly known as the Junior Burger in some countries) consists of a ground beef patty, with ketchup, mustard, dill pickle slices and re-hydrated onions on a toasted bun. In most of the New York City area, it is served without mustard. It is also sold as a chee ...
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