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App Store Optimization
App store optimization (ASO) is the process of increasing an app or game’s visibility in an app store, with the objective of increasing organic app downloads. Apps are more visible when they rank highly on a wide variety of search terms ( keyword optimization), maintain a high position in the top charts, or get featured on the store. Additionally, app store optimization encompasses activities that aim to increase the conversion of app impressions into downloads (conversion rate optimization). The two largest distribution channels for mobile apps are the App Store (iOS) and Google Play (Android). Other alternatives for downloading apps include the Huawei App Gallery, Amazon App Store and Samsung Galaxy Store. History On July 10, 2008, Apple's App Store was launched along with the release of the iPhone 3G. It offered users the possibility to download over 500 native applications for free. Since then, the popularity of the App Store has risen immensely, counting around 1.82 mi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
App Store
An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the computer itself. Complex software designed for use on a personal computer, for example, may have a related app designed for use on a mobile device. Today apps are normally designed to run on a specific operating system—such as the contemporary iOS, macOS, Windows or Android—but in the past mobile carriers had their own portals for apps and related media content. Basic concept An app store is any digital storefront intended to allow search and review of software titles or other media offered for sale electronically. Critically, the application storefront itself provides a secure, uniform experience that automates the electronic purchase, decryption and installation of software applications or other digital media. App stores typically ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTC Dream
The HTC Dream (also known as the T-Mobile G1 in the United States and parts of Europe, and as the Era G1 in Poland) is a smartphone developed by HTC. First released in September 2008, the Dream was the first commercially released device to use the Linux-based Android operating system, which was purchased and further developed by Google and the Open Handset Alliance to create an open competitor to other major smartphone platforms of the time, such as Symbian, BlackBerry OS, and iPhone OS. The operating system offers a customizable graphical user interface, integration with Google services such as Gmail, a notification system that shows a list of recent messages pushed from apps, and Android Market for downloading additional apps. The Dream was released to mostly positive reception. While the Dream was praised for its solid and robust hardware design, the introduction of the Android operating system was met with criticism for its lack of certain functionality and third-party so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook Ads
Meta Platforms, Inc., (file no. 3835815) doing business as Meta and formerly named Facebook, Inc., and TheFacebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns Facebook, Instagram, and WhatsApp, among other products and services. Meta was once one of the world's most valuable companies, but as of 2022 is not one of the top twenty biggest companies in the United States. It is considered one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Microsoft. As of 2022, it is the least profitable of the five. Meta's products and services include Facebook, Messenger, Facebook Watch, and Meta Portal. It has also acquired Oculus, Giphy, Mapillary, Kustomer, Presize and has a 9.99% stake in Jio Platforms. In 2021, the company generated 97.5% of its revenue from the sale of advertising. In October 2021, the parent company of Facebook changed its name from Facebook, Inc., to Me ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A/B Testing
A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants (A and B), although the concept can be also extended to multiple variants of the same variable. It includes application of statistical hypothesis testing or " two-sample hypothesis testing" as used in the field of statistics. A/B testing is a way to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and determining which of the variants is more effective. Overview "A/B testing" is a shorthand for a simple randomized controlled experiment, in which a number of samples (e.g. A and B) of a single vector-variable are compared. These values are similar except for one variation which might affect a user's behavior. A/B tests are widely considered the simplest form of controlled experiment, especially when they ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metadata
Metadata is "data that provides information about other data", but not the content of the data, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive metadata – the descriptive information about a resource. It is used for discovery and identification. It includes elements such as title, abstract, author, and keywords. * Structural metadata – metadata about containers of data and indicates how compound objects are put together, for example, how pages are ordered to form chapters. It describes the types, versions, relationships, and other characteristics of digital materials. * Administrative metadata – the information to help manage a resource, like resource type, permissions, and when and how it was created. * Reference metadata – the information about the contents and quality of statistical data. * Statistical metadata – also called process data, may describe processes that collect, process, or produce st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Language Localization
Language localisation (or language localization) is the process of adapting a product's translation to a specific country or region. It is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions, cultures or groups) to account for differences in distinct markets, a process known as internationalisation and localisation. Language localisation differs from translation activity because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs. Localisation can be referred to by the numeronym L10N (as in: "L", followed by the number 10, and then "N"). The localisation process is most generally related to the cultural adaptation and translation of software, video games, websites, and technical communication, as well as audio/voiceover, video, or other multimedia content, and less frequently to any written translation (which may also involve cultural adaptation processes) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Screenshot
screenshot (also known as screen capture or screen grab) is a digital image that shows the contents of a computer display. A screenshot is created by the operating system or software running on the device powering the display. Additionally, screenshots can be captured by an external camera, using photography to capture contents on the screen. Screenshot techniques Digital techniques The first screenshots were created with the first interactive computers around 1960. Through the 1980s, computer operating systems did not universally have built-in functionality for capturing screenshots. Sometimes text-only screens could be dumped to a text file, but the result would only capture the content of the screen, not the appearance, nor were graphics screens preservable this way. Some systems had a BSAVE command that could be used to capture the area of memory where screen data was stored, but this required access to a BASIC prompt. Systems with composite video output could be conn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Icon (computing)
In computing, an icon is a pictogram or ideogram displayed on a computer screen in order to help the user navigate a computer system. The icon itself is a quickly comprehensible symbol of a software tool, function, or a data file, accessible on the system and is more like a traffic sign than a detailed illustration of the actual entity it represents. It can serve as an electronic hyperlink or file shortcut to access the program or data. The user can activate an icon using a mouse, pointer, finger, or recently voice commands. Their placement on the screen, also in relation to other icons, may provide further information to the user about their usage. In activating an icon, the user can move directly into and out of the identified function without knowing anything further about the location or requirements of the file or code. Icons as parts of the graphical user interface of the computer system, in conjunction with windows, menus and a pointing device (mouse), belong to the much l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keyword Research
Keyword research is a practice search engine optimization (SEO) professionals used to find and research search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries which are asked by users in search engines. There are four types of queries : 1. Navigational Search Queries 2. Informational Search Queries 3. Transactional Search Queries 4. Commercial Search Queries. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Google's first party data also aids this research through the likes of Google autocomplete, related searches or People Also Ask. Importance of research ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Performance Indicator
A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making and help focus attention on what matters most. Often success is simply the repeated, periodic achievement of some levels of operational goal (e.g. zero defects, 10/10 customer satisfaction), and sometimes success is defined in terms of making progress toward strategic goals. Accordingly, choosing the right KPIs relies upon a good understanding of what is important to the organization. What is deemed important often depends on the department measuring the performance – e.g. the KPIs useful to finance will differ from the KPIs assigned to sales. Since there is a need to understand well what is important, various techniques ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TechCrunch
TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021 Verizon sold its media assets, including AOL, Yahoo, and TechCrunch, to the private equity firm Apollo Global Management, and Apollo integrated them into a new entity called Yahoo. In addition to its news reporting, TechCrunch is also known for its Disrupt conference, an annual technology event hosted in several cities across United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. As of 2013, TechCrunch was available in English, Chine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Watch
Search Engine Watch (SEW) provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan (technologist), Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to Mecklermedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006, Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month. In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot. Google's Matt Cutts has called Search Engine Watch "a must read." Yahoo's Tim Mayer has said that it is the "most authoritative source on search." See also * List of search engines * Pay per click References External links * Internet search engines American technology news websites {{web-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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