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American Specialty Toy Retailing Association
The American Specialty Toy Retailing Association, or ''ASTRA'', is an organization of manufacturers, manufacturers representatives, distributors and retailers of specialty toys (as compared to mass market product). The American Specialty Toy Retailing Association is a non-profit association that provides leadership and resources to grow the specialty toy industry. It is the largest association serving the specialty toy industry. ASTRA members build their businesses around specialty toys, which generally are designed with a focus on what the child A child ( : children) is a human being between the stages of birth and puberty, or between the developmental period of infancy and puberty. The legal definition of ''child'' generally refers to a minor, otherwise known as a person young ... can do, rather than what the toy can do. Neighborhood Toy Store Day In 2010, ASTRA established Neighborhood Toy Store Day, to be observed on the second Saturday of each November.Metro ...
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Organization
An organization or organisation (English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-ise, -ize (-isation, -ization), see spelling differences), is an legal entity, entity—such as a company, an institution, or an Voluntary association, association—comprising one or more person, people and having a particular purpose. The word is derived from the Greek word ''organon'', which means tool or instrument, musical instrument, and Organ (anatomy), organ. Types There are a variety of legal types of organizations, including corporations, governments, non-governmental organizations, political organizations, international organizations, armed forces, charitable organization, charities, not-for-profit corporations, partnerships, cooperatives, and Types of educational institutions, educational institutions, etc. A hybrid organization is a body that operates in both the public sector and the private sector simultaneously, fu ...
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Manufacturers
Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a range of human activity, from handicraft to high-tech, but it is most commonly applied to industrial design, in which raw materials from the primary sector are transformed into finished goods on a large scale. Such goods may be sold to other manufacturers for the production of other more complex products (such as aircraft, household appliances, furniture, sports equipment or automobiles), or distributed via the tertiary industry to end users and consumers (usually through wholesalers, who in turn sell to retailers, who then sell them to individual customers). Manufacturing engineering is the field of engineering that designs and optimizes the manufacturing process, or the steps through which raw materials are transformed into a fin ...
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Distributor
A distributor is an enclosed rotating switch used in spark-ignition internal combustion engines that have mechanically timed ignition. The distributor's main function is to route high voltage current from the ignition coil to the spark plugs in the correct firing order, and for the correct amount of time. Except in magneto systems and many modern computer controlled engines that use crank angle/position sensors, the distributor also houses a mechanical or inductive breaker switch to open and close the ignition coil's primary circuit. The first reliable battery operated ignition was the Delco ignition system developed by Dayton Engineering Laboratories Co. (Delco) and introduced in the 1910 Cadillac Model 30. This ignition was developed by Charles Kettering and was considered a wonder in its day. Atwater Kent invented his Unisparker ignition system about this time in competition with the Delco system. By the end of the 20th century mechanical ignitions were disappearing ...
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Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the prov ...
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Specialty Toys
Specialty or speciality may refer to: * Deed, a contract in law * Index of speciality, a geometrical invariant * ''Speciality'' (album), an album by J-Pop singer Nami Tamaki * Specialty (medicine), a field within medicine * Specialty (dentistry), a field within dentistry * Specialty Records, a record label * Specialty show A specialty show is a dog show which reviews a single breed, unlike other dog shows, particularly conformation shows, which are generally referred to as "all-breed" because they are open to all breeds recognized by the sponsoring kennel club. A sp ...
, a dog show of a single breed {{disambiguation ...
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Mass Market
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.“Niche Market.” ''Business: The ultimate resource''. (2002). Cambridge, Massachusetts: Perseus Publications:1294. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web. Definition Scholars have noted that defining the precise nature of the mass market is problematic. This difficulty arises, at least in part, from scholarly attention being given to the process of mass marketing rather than the mass market, per se. In addition, the concept of a mass market means different things in different contexts and has evolved over time, adding yet another layer of complexity. ...
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Child
A child ( : children) is a human being between the stages of birth and puberty, or between the developmental period of infancy and puberty. The legal definition of ''child'' generally refers to a minor, otherwise known as a person younger than the age of majority. Children generally have fewer rights and responsibilities than adults. They are classed as unable to make serious decisions. ''Child'' may also describe a relationship with a parent (such as sons and daughters of any age) or, metaphorically, an authority figure, or signify group membership in a clan, tribe, or religion; it can also signify being strongly affected by a specific time, place, or circumstance, as in "a child of nature" or "a child of the Sixties." Biological, legal and social definitions In the biological sciences, a child is usually defined as a person between birth and puberty, or between the developmental period of infancy and puberty. Legally, the term ''child'' may refer to anyone below ...
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Toy Stores
A toy store or toy shop is a type of retail business specializing in selling toys. Notable examples * Hamleys, the world's oldest toy shop * Toys "R" Us, international company now Tru Kids * FAO Schwarz, famous American brand and store * The LEGO Store, official store for Legos * Build-A-Bear Workshop has the concept of making your own stuffed toy * Learning Express Toys, franchise of specialty toys *Smyths Toys Superstores History The first toy store was founded in 1760 by William Hamley in London, under the name of "Noah's Ark", later renamed to Hamleys. Set over seven floors, a Hamleys branch at 200 Regent Street in the West End of London opened in 1881. The famous toy store in New York City, FAO Schwarz, was founded under the name Schwarz Toy Bazaar. It was founded in 1862 by the German immigrant, Frederick August Otto Schwarz. The former largest toy retailer in the United States, Toys "R" Us, started business in 1948 by Charles Lazarus, a veteran of World War II. In 20 ...
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Game Manufacturers
A game is a structured form of play, usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or games) or art (such as jigsaw puzzles or games involving an artistic layout such as Mahjong, solitaire, or some video games). Games are sometimes played purely for enjoyment, sometimes for achievement or reward as well. They can be played alone, in teams, or online; by amateurs or by professionals. The players may have an audience of non-players, such as when people are entertained by watching a chess championship. On the other hand, players in a game may constitute their own audience as they take their turn to play. Often, part of the entertainment for children playing a game is deciding who is part of their audience and who is a player. A toy and a game are not the same. Toys generally allow for unrestricted play whereas games come with present rules. ...
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