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Altercasting
Altercasting is a theory created by Eugene Weinstein and Paul Deutschberger in 1963. The theory relies on the concept of persuasion. The goal of altercasting is to project an identity onto another person in order to meet one's own goals. Because of the flexibility of altercasting, it is used frequently in advertising and health promotion. Altercasting functions to increase the likelihood of a person performing in line with a specific social role. Assumptions and key differences People can be persuaded by altercasting because it targets both the social role and ego of a person, which are two of the most crucial and fundamental elements of day to-day life. Furthermore, altercasting can be positive or negative and still stimulate similar effects. Altercasting can be broken into two sub groups: manded altercasting and tact altercasting. Manded altercasting is when a new or existing role is made more prominent and told directly to people. ''Examples'': "You as a broadcast major shoul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eugene Weinstein
Eugene may refer to: People and fictional characters * Eugene (given name), including a list of people and fictional characters with the given name * Eugene (actress) (born 1981), Kim Yoo-jin, South Korean actress and former member of the singing group S.E.S. * Eugene (wrestler), professional wrestler Nick Dinsmore * Franklin Eugene (producer), American film producer * Gene Eugene, stage name of Canadian born actor, record producer, engineer, composer and musician Gene Andrusco (1961–2000) * Wendell Eugene (1923–2017), American jazz musician Places Canada * Mount Eugene, in Nunavut; the highest mountain of the United States Range on Ellesmere Island United States * Eugene, Oregon, a city ** Eugene, OR Metropolitan Statistical Area ** Eugene (Amtrak station) * Eugene Apartments, NRHP-listed apartment complex in Portland, Oregon * Eugene, Indiana, an unincorporated town * Eugene, Missouri, an unincorporated town Business * Eugene Green Energy Standard, an internati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Role
A role (also rôle or social role) is a set of connected behaviors, rights, obligations, beliefs, and norms as conceptualized by people in a social situation. It is an expected or free or continuously changing behavior and may have a given individual social status or social position. It is vital to both functionalist and interactionist understandings of society. Social role theory posits the following about social behavior: # The division of labour in society takes the form of the interaction among heterogeneous specialized positions, we call roles. # Social roles included appropriate and permitted forms of behavior and actions that recur in a group, guided by social norms, which are commonly known and hence determine the expectations for appropriate behavior in these roles, which further explains the place of a person in the society. # Roles are occupied by individuals, who are called actors. #When individuals approve of a social role (i.e., they consider the role legitimate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Id, Ego And Super-ego
The id, ego, and super-ego are a set of three concepts in psychoanalytic theory describing distinct, interacting agents in the psychic apparatus (defined in Sigmund Freud's structural model of the psyche). The three agents are theoretical constructs that describe the activities and interactions of the mental life of a person. In the ego psychology model of the psyche, the id is the set of uncoordinated instinctual desires; the super-ego plays the critical and moralizing role; and the ego is the organized, realistic agent that mediates between the instinctual desires of the id and the critical super-ego; Freud explained that: The functional importance of the ego is manifested in the fact that, normally, control over the approaches to motility devolves upon it. Thus, in its relation to the id, he egois like a man on horseback, who has to hold in check the superior strength of the horse; with this difference, that the rider tries to do so with his own strength, while the ego u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alter
Alter may refer to: * Alter (name), people named Alter * Alter (automobile) * Alter (crater), a lunar crater * Alter Channel, a Greek TV channel * Archbishop Alter High School, a Roman Catholic high school in Kettering, Ohio * ALTER, a command in older implementations of COBOL * Alter ego, or "alter" in popular usage, a "second self" * Alter (SQL) * ''Alter'' (album), 2002 album by Floater * ''Alter'', a 2006 remix album by Swiss band Knut Knut (Norwegian and Swedish), Knud (Danish), or Knútur (Icelandic) is a Scandinavian, German, and Dutch first name, of which the anglicised form is Canute. In Germany both "Knut" and "Knud" are used. In Spanish and Portuguese Canuto is used whi ... * "Alter", a song from the 1994 album '' Glow'', by Raven See also * Altar (other) {{disambiguation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free Market
In economics, a free market is an economic system in which the prices of goods and services are determined by supply and demand expressed by sellers and buyers. Such markets, as modeled, operate without the intervention of government or any other external authority. Proponents of the free market as a normative ideal contrast it with a regulated market, in which a government intervenes in supply and demand by means of various methods such as taxes or regulations. In an idealized free market economy, prices for goods and services are set solely by the bids and offers of the participants. Scholars contrast the concept of a free market with the concept of a coordinated market in fields of study such as political economy, new institutional economics, economic sociology and political science. All of these fields emphasize the importance in currently existing market systems of rule-making institutions external to the simple forces of supply and demand which create space for tho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavior
Behavior (American English) or behaviour ( British English) is the range of actions and mannerisms made by individuals, organisms, systems or artificial entities in some environment. These systems can include other systems or organisms as well as the inanimate physical environment. It is the computed response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary. Taking a behavior informatics perspective, a behavior consists of actor, operation, interactions, and their properties. This can be represented as a behavior vector. Models Biology Although disagreement exists as to how to precisely define behavior in a biological context, one common interpretation based on a meta-analysis of scientific literature states that "behavior is the internally coordinated responses (actions or inactions) of whole living organisms (individuals or groups) to internal and/or exte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Schizophrenia
Schizophrenia is a mental disorder characterized by continuous or relapsing episodes of psychosis. Major symptoms include hallucinations (typically hearing voices), delusions, and disorganized thinking. Other symptoms include social withdrawal, decreased emotional expression, and apathy. Symptoms typically develop gradually, begin during young adulthood, and in many cases never become resolved. There is no objective diagnostic test; diagnosis is based on observed behavior, a history that includes the person's reported experiences, and reports of others familiar with the person. To be diagnosed with schizophrenia, symptoms and functional impairment need to be present for six months (DSM-5) or one month ( ICD-11). Many people with schizophrenia have other mental disorders, especially substance use disorders, depressive disorders, anxiety disorders, and obsessive–compulsive disorder. About 0.3% to 0.7% of people are diagnosed with schizophrenia during their lifet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multiple Personality Disorder
Dissociative identity disorder (DID), better known as multiple personality disorder or multiple personality syndrome, is a mental disorder characterized by the presence of at least two distinct and relatively enduring personality states. The disorder is accompanied by memory gaps more severe than could be explained by ordinary forgetfulness. The personality states alternately show in a person's behavior; however, presentations of the disorder vary. Other conditions that often occur in people with DID include post-traumatic stress disorder, personality disorders (especially borderline and avoidant), depression, substance use disorders, conversion disorder, somatic symptom disorder, eating disorders, obsessive–compulsive disorder, and sleep disorders. Self-harm, non-epileptic seizures, flashbacks with amnesia for content of flashbacks, anxiety disorders, and suicidality are also common. Overview The following three subsections give brief overviews of the proposed c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Role Theory
Role theory is a concept in sociology and in social psychology that considers most of everyday activity to be the acting-out of socially defined categories (e.g., mother, manager, teacher). Each role is a set of rights, duties, expectations, norms, and behaviors that a person has to face and fulfill. The model is based on the observation that people behave in a predictable way, and that an individual's behavior is context specific, based on social position and other factors. The theatre is a metaphor often used to describe role theory. Although the word ''role'' (or ''roll'') has existed in European languages for centuries, as a sociological concept, the term has only been around since the 1920s and 1930s. It became more prominent in sociological discourse through the theoretical works of George Herbert Mead, Jacob L. Moreno, Talcott Parsons, Ralph Linton, and Georg Simmel. Two of Mead's concepts— the mind and the self—are the precursors to role theory. The theory posits the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strategy
Strategy (from Greek στρατηγία ''stratēgia'', "art of troop leader; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the " art of the general", which included several subsets of skills including military tactics, siegecraft, logistics etc., the term came into use in the 6th century C.E. in Eastern Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact. Strategy is important because the resources available to achieve goals are usually limited. Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
