Al DiGuido
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Al DiGuido
Alexander DiGuido (born June 27, 1956) is an innovator in the direct response industry and in e-mail marketing methods. As of December, 2011, he is the former CEO of direct marketing company Zeta Interactive. Prior to his position with Zeta, DiGuido was the CEO of Epsilon Interactive, another direct marketing company, DiGuido also served as CEO of Bigfoot Interactive, CEO of Expression Engines, EVP at Ziff Davis, and publisher of Computer Shopper, where he launched ComputerShopper.com, a direct-to-consumer e-commerce engine. Prior to Ziff Davis, he was VP/advertising director for Sports Inc. DiGuido also serves on the Direct Marketing Association's Ethics Policy Committee. Career Al DiGuido was Chief Executive Officer of Zeta Interactive Corporation from October 2007 to December 2011. He received a bachelor's degree in political science from St. Francis College in Brooklyn, New York DiGuido makes frequent appearances on Fox Business Channel and has been interviewed as well as co ...
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Zeta Interactive
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships. Zeta Global has the industry's third largest data set (2.4B+ identities), next to Google and Facebook, powered by demographic, locational, behavioral, transactional, and predictive signals. The company went public on the New York Stock Exchange on June 10, 2021 at a $1.7 billion valuation. The company's headquarters are in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India. Zeta has more than 1,300 employees worldwide. The company's CEO is David A. Steinberg. Forbes Magazine reported that the company has been referred to as a 'Unicorn' - a "billion-dollar startup". According to The Wall Street Journal, as of March 2020 the company is profitable, with annual reven ...
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Direct-response Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ...
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E-mail
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simult ...
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Bigfoot International
Bigfoot International, Inc. was a New York City based holding company, which developed email communications, marketing automation and customer interaction software products during the dot-com era. Founded in 1997 by Lenny Barshack and James Hoffman, it grew out of Bigfoot.com, a free e-mail provider and Web directory. It eventually developed into a group of three subsidiaries: Bigfoot.com, Bigfoot Interactive, and Neoplanet, Inc. The company ended in 2000. History Bigfoot morphed into a holding company in 1997, when Acxiom Corporation decided to make about $11 million investment to develop E-Mail Campaign Management (ECM) service after a successful implementation of Acxiom Preferred Mail joint service. New York City based Bigfoot Interactive was formed to develop ECM solutions. In 1999 Bigfoot International spun out its Neoplanet division into Neoplanet, Inc., headquartered in Phoenix, Arizona. Since then, the company became more of a Web incubator type. Following the dot-com ...
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Ziff Davis
Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology-oriented media websites, online shopping-related services, and software services. History The company was founded by William B. Ziff Company publisher Bill Ziff Sr. with Bernard Davis. Upon Bill Ziff's death in 1953, William B. Ziff Jr., his son, returned from Germany to lead the company. In 1958, Bernard Davis sold Ziff Jr. his share of Ziff Davis to found Davis Publications, Inc.; Ziff Davis continued to use the Davis surname as Ziff-Davis. Throughout most of Ziff Davis' history, it was a publisher of hobbyist magazines, often ones devoted to expensive, advertiser-rich technical hobbies such as cars, photography, and electronics. Since 1980, Ziff Davis has primarily published computer-related magazines and related websites, establishing Ziff Davis as an Internet information company. Ziff Davis ...
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Computer Shopper (US Magazine)
''Computer Shopper'' was a monthly consumer computer magazine published by SX2 Media Labs. The magazine ceased print publication in April 2009. The website was closed and redirected to the PCMag website in late May 2018. History ''Computer Shopper'' magazine was established in 1979 in Titusville, Florida. It began as a tabloid-size publication on yellow newsprint that primarily contained classified advertising and ads for kit computers, parts, and software. The magazine was created by Glenn Patch, publisher of the photo-equipment magazine ''Shutterbug Ads'', in the hopes of applying its formula to a PC-technology magazine. The magazine expanded into prebuilt home computers and white box IBM PC compatibles through the 1980s. The magazine grew to several hundred pages, mostly of advertisements. It was during this time that the magazine was sold to Ziff Davis Publishing, first as a limited partnership, then solely owned. It was later sold, in 2000, along with Ziff-Davis' ZDNet ...
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Fox Business Channel
Fox Business (officially known as Fox Business Network, or FBN) is an American business news channel and website publication owned by the Fox News Media division of Fox Corporation. The channel broadcasts primarily from studios at 1211 Avenue of the Americas in Midtown Manhattan. Launched on October 15, 2007, the network features trading day coverage and a nightly lineup of opinion-based talk shows. Day-to-day operations are run by Kevin Magee, executive vice president of Fox News; Neil Cavuto is the vice president and managing editor for the network and business news operation overall. As of February 2015, Fox Business Network is available to approximately 74,224,000 pay television households (63.8% of households with television) in the United States. History News Corporation chairman Rupert Murdoch confirmed the launch at his keynote address at the 2007 McGraw-Hill Media Summit on February 8, 2007. Murdoch had publicly stated that if News Corporation's purchase of ''The Wal ...
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Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ...
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Saint Barnabas Medical Center
Cooperman Barnabas Medical Center (CBMC), formerly Saint Barnabas Medical Center (SBMC), is a 597-bed non-profit teaching hospital, major teaching hospital located in Livingston, New Jersey. An affiliate of RWJBarnabas Health (formerly known as Barnabas Health and Saint Barnabas Health Care System), it is the oldest and largest nonprofit, nonsectarian hospital in New Jersey. History In 1865, a dedicated group of women known as ''the Ladies Society of Saint Barnabas House'' established ''The Hospital of Saint Barnabas'' in a private home. Eliza Titus who was the first patient gave her small estate to help in creating the first hospital on McWhorter Street in Newark, New Jersey, Newark. On February 18, 1867, The Hospital of Saint Barnabas became the first incorporated hospital in New Jersey by the act of New Jersey Legislature. The hospital was later moved to a larger site on High Street in Newark in 1869. The hospital was called ''Saint Barnabas Hospital'' and had been expanding ser ...
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Norwalk Hospital
Norwalk Hospital is a not-for-profit, acute care community teaching hospital in the Hospital Hill section of Norwalk, Connecticut. The hospital serves a population of 250,000 in lower Fairfield County, Connecticut. The 366-bed hospital has more than 500 physicians on its active medical staff, and 2,000 health professionals and support personnel. The hospital was part of the Western Connecticut Health Network, which included two other hospitals - Danbury Hospital and New Milford Hospital - up until April 2019, when WCHN merged with Health Quest to form Nuvance Health. Quality and Safety The hospital was awarded the HealthGrades Distinguished Hospital Award for Clinical Excellence in 2010, 2011 and 2012. HealthGrades, an independent health care ratings organization, analyzed three years of Medicare data and determined that Norwalk Hospital ranked in the top five percent of all hospitals nationally for clinical excellence. This top tier of hospitals was found by HealthGrades to have ...
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New York Presbyterian Hospital
The NewYork-Presbyterian Hospital is a nonprofit academic medical center in New York City affiliated with two Ivy League medical schools, Cornell University and Columbia University. The hospital comprises seven distinct campuses located in the New York metropolitan area. The hospital's two flagship medical centers are Columbia University Irving Medical Center and Weill Cornell Medical Center. , the hospital is ranked as the seventh best hospital in the United States and the second in the New York City metropolitan area by '' U.S. News & World Report''. The hospital has more than 6,500 affiliated physicians, 20,000 employees and 2,600 beds in total. It is one of the largest hospitals in the world. NYPH annually treats about 310,000 patients in its emergency department and delivers about 15,000 babies. History NewYork-Presbyterian Hospital was founded in 1771 as New York Hospital by Edinburgh Medical School graduate Samuel Bard. It received a Royal Charter granted by King G ...
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Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ...
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