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Ajax Experience
The Ajax Experience was a museum dedicated to AFC Ajax' club history in Amsterdam in the Netherlands. The museum, located at the Rembrandtplein, was opened on 24 September 2011 and closed within two years after a 9 million euro loss. History On 24 September 2011, Ajax Amsterdam opened the Ajax Experience as an attempt to bring the World of Ajax tour closer to Amsterdam-Centrum. Designed by Sid Lee and Gsmprjct°, the Ajax Experience was an interactive experience which shared the philosophy of the club with the public, as well as bring the audience closer to the likes of Johan Cruijff, Marco van Basten or Wesley Sneijder. Various national and international trophies that were won by the club over the years were on public display as well. With an estimated 3,5 million to 4,5 million fans in the Netherlands, and even more abroad, the Ajax Experience aimed to cater to the various fans who not only frequent the Amsterdam ArenA or Sportpark De Toekomst, but also those who are visiting Am ...
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Rembrandtplein
Rembrandtplein (English: Rembrandt Square) is a major square in central Amsterdam, Netherlands, named after Rembrandt van Rijn who owned a house nearby from 1639 to 1656. History The square has its origins in the defensive walls constructed in the Middle Ages to protect the city. The site of Rembrandtplein held a Regulierspoort or gateway into the city. By 1655, the city had expanded beyond this area and it began to attract visiting farmers who brought their butter, dairy and poultry products to sell in the city and it became known as Botermarkt or butter market. By 1668, the Regulierspoort housed a Waaggebouw or weigh house. Each autumn, the square hosted a fair and the farmers' stalls were replaced by dance orchestras and circus tents. The market continued under this name until 1876 when a statue of Rembrandt by sculptor Louis Royer was moved from the perimeter to the centre of the square and it was renamed Rembrandtplein (Rembrandt Square). By the early twentieth century, the ...
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