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Advertising Technology
This is a list of online advertising technology companies. *4INFO * Adbot *Adform *Adobe Systems *ADTECH *Adtile Technologies *Afilias * Alawar Entertainment * Amazon.com *AppNexus *Badgeville *BrightRoll * comScore *Criteo *Daylife *Digital Element *dotMobi *eBuddy *eDirectory * Enplug *Facebook *Fiksu * Fluent, Inc. *Google Inc. *InMobi *Integral Ad Science *Marin Software *Matomy Media *mBlox *Media.net *Metaverse Mod Squad * Neustar *Newsmax Media *OpenMarket * OpenX * Optimal Payments * OrangeSoda *Oracle Corporation *Quantcast *Rapleaf *Rocket Fuel *Rubicon Project *Sedo *Sitecore *Softlayer *Softonic *Sony DADC *Taykey *Triton Digital *TubeMogul * Unified *Velti *Venable LLP *Yippy *YuMe *ZEDO *Zeta Interactive {{DEFAULTSORT:Advertising technology companies Advertising technology Technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
4INFO
4INFO is an American corporation that measures and tracks media audiences for the targeting of audiences. The company also displays targeted advertisements on mobile devices. The company is currently owned by Nielsen Holdings. History The company was founded in 2004 by Pankaj Shah and Zaw Thet. It originally focused on text-based SMS advertising. The company worked in mobile search and in SMS publishing and advertising. In May 2015 MBlox, an independent application-to-person (A2P) SMS provider, acquired 4INFO's SMS business line. In 2006 4INFO won an Emerging Technology Award. In 2008 4INFO was estimated to be the largest provider of business-to-consumer SMS content in North America by Nielsen, claiming to send 80 million text messages a month in early 2009 and 200 million text messages a month in early 2010. Nielsen rated 4INFO the fourth largest SMS U.S. Network. In 2010 4INFO was the largest provider of free text message alerts and information in the U.S., and the l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
EBuddy
eBuddy is a privately held Dutch software company that offers instant messaging services. As of 2011, eBuddy reported 100 million downloads. The company's flagship service is XMS, a proprietary cross-platform instant messaging service. After some changes of ownership, the company is now again owned by its original founders, Onno Bakker and Jan-Joost Rueb. Services XMS XMS is a proprietary cross platform instant messaging service. At one point, XMS was processing over 17 billion messages a month exchanged between more than 30 million unique users - 100,000 users were signing up daily and 1.5 billion banner ads sold on web. In a 2011 review, the head of the BerryReview team mentioned that the service has many features in common with other cross-platform messaging services. It does include some multimedia features: users can send images and videos, and can share their location. XMS is available for iOS, Android, BlackBerry, Nokia Series 40, and Windows Phone 7 devices. There is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metaverse Mod Squad
ModSquad is a global digital engagement services company based in the United States. The company currently has over 10,000 moderators in its network. ModSquad provides managed, on-demand customer service, content moderation, social media, and community management services and teams across online, e-commerce, in-game, in-app, and social media channels. History The company was founded by attorney Amy Pritchard in 2007, to provide brands with a way to give the members of their online communities a more relevant, personalized experience. Looking at the step change that today's brands could make in managing their online communities as akin to the London Mods youth culture, Pritchard – along with COO Mike Pinkerton – created a services based company around remote community managers and moderators (Mods), to staff virtual sites. The firm originally specialized in providing avatar staffing, but soon expanded to supplying forum moderation and customer service across a wide range of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media
Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass electronic communication networks ** Digital media, electronic media used to store, transmit, and receive digitized information ** Electronic media, communications delivered via electronic or electromechanical energy ** Hypermedia, media with hyperlinks ** Interactive media, media that is interactive ** Mass media, technologies that reach a large audience via mass communication ** MEDIA Programme, a European Union initiative to support the European audiovisual sector ** Multimedia, communications that incorporate multiple forms of information content and processing ** New media, the combination of traditional media and computer and communications technology ** News media, mass media focused on communicating news ** Print media, communications ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MBlox
Sinch, formerly CLX Communications, is a telecommunications and cloud communications platform as a service (PaaS) company. Headquartered in Stockholm, Sweden, Sinch also has offices in over 30 cities worldwide, including Atlanta, London, Madrid, San Francisco, Singapore and Sydney. History CLX Communications CLX Communications, better known as CLX, was founded in 2008 by Johan Hedberg, Robert Gerstmann, Kristian Männik, Henrik Sandell, Björn Zethraeus and Kjell Arvidsson, as a telecommunications and cloud communications platform as a service (PaaS) company. CLX acquired numerous companies in the industry between 2009 and 2018. In 2014, CLX acquired Voltari's mobile messaging business in the US and Canada. After announcing its intention to proceed with an initial public offering (IPO) in September 2015, CLX completed the IPO of its shares and began trading on Nasdaq Stockholm in October 2015, with the introduction price set at SEK 59. The company is listed on Nasdaq Sto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Matomy Media
Matomy Media Group Ltd., a publicly traded company since July 2014, is a shell corporation which was the former owner and operator of a number of performance-based and programmatic advertising solutions, which were all sold or closed by the end of 2019. History Origin The company was incorporated in 2006 and launched in 2007 as AdsMarket. The company was founded in Israel by Ofer Druker, Adi Orzel and Kfir Moyal. The company joined the Interactive Advertising Bureau, IAB QAG Certified Network in 2011. Matomy was advised by Ilan Shiloah since its inception, and he took on the role of chairman until November 2015. Matomy became a publicly traded company on the High Growth Segment of the London Stock Exchange's Main Market in July 2014. Following its initial public offering, Matomy received an $82 million investment from global advertising holding company Publicis Groupe, which acquired 24.9% of Matomy's ordinary shares. Matomy dual-listed on the Tel-Aviv Stock Exchange in Febru ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marin Software
Marin Software is an online advertising company headquartered in San Francisco. This software company focuses on viewing and promoting ads. History Christopher Lien, Wister Walcott, and Joseph Chang founded Marin Software in April 2006. Lien and Walcott are still with the company, with Lien as the Chief Executive Officer and Walcott as Executive Vice President, Product and Technology. Lien came up with the concept for Marin Software following a brief stint working for an online ad firm in 2005. He realized that search advertisers, especially larger ones, had no viable software for managing their online campaigns. Lien shared his idea with Chang and a former high school classmate, Wister Walcott. Chang had built J. Drew’s website and was a co-worker with Lien at Bluelight.com, Kmart’s eCommerce site, when it launched in 1999. Walcott, who came from software giant Siebel, required a bit more convincing. Alongside Lien, the duo drove up and down California’s Highway 101 in ear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Integral Ad Science
Integral Ad Science (IAS) is an American publicly owned technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score. The company evaluates the quality of online ad placements between media buyers and sellers. It creates products for agencies and marketers, programmatic players and media sellers. Integral is a member of the Interactive Advertising Bureau and works with the "Brand Integrity Program Against Piracy" initiative by the Trustworthy Accountability Group. Integral Ad Science was founded in 2009 by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg and Kent Wakeford; with initial investment from Coriolis Ventures. It was originally named "AdSafe Media". The company is headquartered in New York City and has locations in Chicago, San Francisco, Berlin, London, Paris, Singapore, Melbourne, Syd ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
InMobi
InMobi is an Indian multinational mobile advertising technology company, based in Bengaluru. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal. In 2008, it was enhanced from SMS-based services to mobile advertising and rebranded as InMobi. In 2011, InMobi became the first Indian unicorn startup company. It has 22 offices in 12 countries across 5 continents and employs around 1,500 people. The company is backed by Soft Bank, Kleiner Perkins Caufield & Byers and Ram Shriram's Sherpalo Ventures. esrnow a raised a total of US$215.6 million in three rounds of funding – US$0.5 million in 2007, US$7.1 million in Series A funding in 2008, US$8 million in Series B funding in 2010, US$200 million in Series C funding in 2011. History InMobi started in 2007, when it was known as ''mKhoj'' (mobi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Inc
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reorg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fiksu
Fiksu is a provider of mobile marketing Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile a ... technology that helps Application software, app and brand marketers reach their target audiences on mobile and CTV. The company's mobile-first platform targets users through social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web. Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases. History Fiksu, which means "smart" in Finnish, was founded in 2008 by Micah Adler as Fluent Mobile''', a news-aggregating mobile app. In early 2011, faced with mounting marketing costs, Fluent developed a set of algorithmic tools for lowering the cost of mobile app user acquisition. The co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
