Marin Software is an

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

company headquartered in

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

. This software company focuses on viewing and promoting ads.

History

Christopher Lien, Wister Walcott, and Joseph Chang founded Marin Software in April 2006. Lien and Walcott are still with the company, with Lien as the Chief Executive Officer and Walcott as Executive Vice President, Product and Technology. Lien came up with the concept for Marin Software following a brief stint working for an online ad firm in 2005. He realized that search advertisers, especially larger ones, had no viable software for managing their online campaigns. Lien shared his idea with Chang and a former high school classmate, Wister Walcott. Chang had built J. Drew’s website and was a co-worker with Lien at Bluelight.com, Kmart’s eCommerce site, when it launched in 1999. Walcott, who came from software giant Siebel, required a bit more convincing. Alongside Lien, the duo drove up and down California’s Highway 101 in early 2006, interviewing search marketers in Silicon Valley about their experience managing online ads. After a half-dozen interviews, they convinced Walcott that new software was necessary. In April 2007, Marin Search Marketer made its debut and became commercially available in North America, signing Razorfish, Trouve Media, and ZipRealty. Marin Search Marketer has since become MarinOne. Search, social, and eCommerce are its uses. Marin Software expanded into the European market with the opening of its UK office in early 2009. Marin Software shared plans to expand into Asia-Pacific with offices in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

and

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...

in January 2011. This announcement coincided with the announcement of a partnership with Baidu. In June 2011, Marin Software announced its expansion into Australia with the opening of an office in Sydney. The following year, they did the same in

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

Between 2006 and 2012, Marin raised more than US$100 million in funding. The company reported a revenue of $36M in 2011 and $50M in 2012. In late 2012, Marin Software's CEO, Chris Lien, remarked to MediaPost that the company would undergo an IPO in 2013. On February 13, 2013, Marin Software filed with the SEC for a $75M initial public offering.

Initial public offering

On March 22, 2013, the company went public, selling 7.5M shares at a price of $14 per share, raising $105M at a valuation of $425M."Wall Street Journal" March 22, 2013, "http://online.wsj.com/article/BT-CO-20130322-707445.html" On September 24, 2014, Marin Software announced the launch of the Marin Audience Marketing Suite. (MAMS). On June 12, 2018, Marin launched MarinOne, its next-generation advertising platform for advertisers and agencies, at SMX Advanced in Seattle.

Acquisitions

The following is a list of acquisitions by Marin Software: *Perfect Audience (June 2014) *Social Moov (February 2015)

Funding

*Marin Software raised $105M in its IPO – March 22, 2013 *Marin Software received $30M in Series F funding (Temasek, Benchmark Capital, Crosslink Capital, DAG Ventures, SAP Ventures, and Triangle Peak Partners) – February 13, 2012 * Marin Software received $16M in Series E funding (Crosslink Capital, DAG Ventures, Focus Ventures, Benchmark Capital, and Triangle Peak Partners) – April 5, 2011 * Marin Software received $11.2M in Series D funding (Amicus Capital, Benchmark Capital,

DAG Ventures DAG Ventures is an American venture capital firm based in Palo Alto, California. DAG Ventures works with startups in providing early stage and growth stage funding. Since its founding in 2004, by Tom Goodrich and John Cadeddu, the firm has backed ...

, Focus Ventures, and Triangle Peak Partners) – June 2, 2010 * Marin Software received $13M in Series C funding (Amicus Capital,

Benchmark Capital Benchmark is a venture capital firm based in San Francisco that provides seed money to startups. History The firm's most successful investment was a 1997 investment of $6.7 million in eBay for 22.1% of the company. In 2011, it invested $12 mil ...

, DAG Ventures, and Focus Ventures) – April 28, 2009 * Marin Software received $7.25M in Series B funding (Benchmark Capital and Amicus Capital) – April 9, 2008 * Marin Software received $2.5M in Series A funding (Amicus Capital) – October 5, 2006

References

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External links

Marin Software Official Website
Companies listed on the Nasdaq Software companies based in the San Francisco Bay Area Companies based in San Francisco Marketing companies established in 2006 Software companies established in 2006 2013 initial public offerings Online advertising Digital marketing companies of the United States Software companies of the United States