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Advertising Checking Bureau
The Advertising Checking Bureau, Inc. (ACB) is a company that develops, manages and administers local channel marketing programs for manufacturers and their retailers. ACB developed the first services specializing in auditing co-operative (Co-op) advertising invoices to determine the actual rates paid by retailers in daily newspapers in the early 1950s. ACB services include the management of co-op advertising programs for manufacturers, competitive ad tracking services and administration of sales incentive programs. ACB is a privately held company headquartered in New York City, with production offices in Memphis, TN and Tempe, AZ. History The Advertising Checking Bureau was founded in 1917 in New York City by Walter B. Katzenberger. Katzenberger was an Account Executive with a major advertising agency managing the 20 Mule Team Borax account. Tearsheets (ad copies) from complete newspapers were sent by the individual publishers to the agencies as proof that the advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Tracking
Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition. Depending on the speed of the purchase cycle in the category, tracking can be done continuously (a few interviews every week) or it can be “pulsed,” with interviews conducted in widely spaced waves (ex. every three or six months). Interviews can either be conducted with separate, matched samples of consumers, or with a single (longitudinal) panel that is interviewed over time. Since the researcher has information on when the ads launched, the length of each advertising flight, the money spent, and when the interviews were conducted, the results of ad tracking can provide information on the effects of advertising. Purpose The purpose of ad tracking is generally to provide a measure of the combined effect of the media weight ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Memphis, TN
Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-most populous city in Tennessee, after Nashville. Memphis is the fifth-most populous city in the Southeast, the nation's 28th-largest overall, as well as the largest city bordering the Mississippi River. The Memphis metropolitan area includes West Tennessee and the greater Mid-South region, which includes portions of neighboring Arkansas, Mississippi and the Missouri Bootheel. One of the more historic and culturally significant cities of the Southern United States, Memphis has a wide variety of landscapes and distinct neighborhoods. The first European explorer to visit the area of present-day Memphis was Spanish conquistador Hernando de Soto in 1541. The high Chickasaw Bluffs protecting the location from the waters of the Mississippi was c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tempe, AZ
, settlement_type = City , named_for = Vale of Tempe , image_skyline = Tempeskyline3.jpg , imagesize = 260px , image_caption = Tempe skyline as seen from Papago Park , image_flag = Tempe, Arizona official flag.png , seal_size = , image_map = File:Maricopa County Arizona Incorporated and Unincorporated areas Tempe Highlighted 0473000.svg , mapsize = 250px , map_caption = Location of Tempe in Maricopa County, Arizona , image_map1 = , mapsize1 = , map_caption1 = , pushpin_map = Arizona#USA , pushpin_map_caption = Location in Arizona##Location in the United States , pushpin_relief = 1 , coordinates = , subdivision_type = C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
20 Mule Team Borax
20 Mule Team Borax is a brand of cleaner manufactured in the United States by The Dial Corporation, a subsidiary of Henkel.Hildebrand, G. H. (1982) "Borax Pioneer: Francis Marion Smith." San Diego: Howell-North Books. The product primarily consists of borax, also known as sodium borate, sodium tetraborate, or disodium tetraborate, and is named after the 20-mule teams that were used by William Tell Coleman's company to move borax out of Death Valley, California, to the nearest rail spur between 1883 and 1889. Ingredients When borax is added to water, it converts some molecules in the water to hydrogen peroxide, and changes the pH level from a neutral 7 to a more basic 8. Borateem is 98.7 percent borax with tribromsalan, a microbiocide, and sodium dodecylbenzene sulfonate, an insecticide. Boraxo is a powdered hand soap. History 20-mule teams were first used by Francis Marion Smith to move borax out of the desert. Smith subsequently acquired Coleman's holdings in 1890 and con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tearsheets
In advertising, a tear sheet is a page cut or torn from a publication to prove to the client that the advertisement was published. Media buying agencies are often required by clients to provide tear sheets along with a post analysis of any advertising campaign. With the emergence of online advertising, tear sheets often now appear in the form of a PDF file, known as a "virtual tear sheet" or "electronic tear sheet". Tear sheets are also used by writers, models, and photographers as proof that their work was published. Some advertisers also use tear sheets as a form of direct mail marketing, which aims to cultivate a feeling of authenticity by appearing to be sent by an individual. In finance, a tear sheet provides a one-page summary of a company or portfolio, containing current and historic information on the company such as market cap, sector, graph of historic share price. They can also be referred to as "Fund Fact Sheets" or "Ditos". In the United States Department of Defens ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Colgate-Palmolive
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products. History and founding William Colgate, an English immigrant to America and devout Baptist established a starch, soap, and candle factory on Dutch Street in New York City under the name William Colgate & Company in 1806. In 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his devout Baptist son Samuel Colgate, who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouque ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Army-Navy "E" Award
The Army-Navy "E" Award was an honor presented to companies during World War II whose production facilities achieved "Excellence in Production" ("E") of war equipment. The award was also known as the Army-Navy Production Award. The award was created to encourage industrial mobilization and production of war time materials. By war's end, the award had been earned by only 5% of the more than 85,000 companies involved in producing materials for the U.S. military's war effort. History An earlier award, the Navy "E" Award, had been created in 1906 during Theodore Roosevelt's administration.Fuller, George Newman. ''Michigan History.'' Michigan Historical Commission, Lewis Beeson, Michigan State Historical Society, page 22 By the end of World War I, the Navy "E" Award had been joined by the Army "A" Award and the Army-Navy Munitions Board "Star". These three separate awards continued until seven months after the attack on Pearl Harbor had pulled the United States into World War ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Playtex
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Olgilvie and Mather, and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977. They developed space suits for the Apollo program. Playtex-branded tampons were introduced in the 1960s and became the primary competition to incumbent Tampax. Playtex invented the plastic tampon applicator in 1973. It was one of the tampon manufacturers that were sued for aggressively advertising over-absorbent tampons that led to toxic shock syndrome. Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics brands were so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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