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Advertiser Funded Programming
Advertiser-funded programming (AFP) is a recent term applied to a break away from the modern model of television funding in place since the early 1960s. Since that time, programmes have normally been funded by a broadcaster and they re-couped the money through selling advertising space around the content. This has worked fine for decades, but new technological advances have forced broadcasters and advertisers to re-think their relationship. The concept is as old as television itself; the term soap opera is derived from the fact that the original soap operas were in fact funded and produced by soap companies such as Procter & Gamble. Shows such as the Texaco Star Theater, which were among the earliest television programs, included the practice. It was not until the quiz show scandals of the late 1950s, when particularly aggressive advertisers began rigging game shows to produce a more entertaining product, that the practice fell on the wayside. By the time television became a world ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in China's Jiangling Motors. It also has joint ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand ( AutoAlliance Thailand), and Turkey ( Ford Otosan). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Halftime Show
A halftime show is a performance given during the brief period between the first and second halves, or the second and third quarters, of a sporting event. Halftime shows are not given for sports with an irregular or indeterminate number of divisions (such as baseball or boxing), or for sports that do not have an extended period of stoppage in play. Ice hockey games consist of three periods, so there are in effect two halftimes at a hockey game: the first intermission is between the first and second periods, and the second intermission comes between the second and third periods. The intermissions are usually given over to contests involving randomly selected audience members, although for major games, like the Winter Classic, the Stanley Cup Finals, the NHL All-Star Game and the Frozen Four, the intermission between the 2nd and 3rd period often features entertainment typically found during halftime shows. The invention of the halftime show is generally credited to Walter Lingo. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bowl Game
In North America, a bowl game is one of a number of post-season college football games that are primarily played by teams belonging to the NCAA's Division I Football Bowl Subdivision (FBS). For most of its history, the Division I Bowl Subdivision had avoided using a playoff tournament to determine an annual national champion, which was instead traditionally determined by a vote of sports writers and other non-players. In place of such a playoff, various cities across the United States developed their own regional festivals featuring post-season college football games. Prior to 2002, bowl game statistics were not included in players' career totals. Despite attempts to establish a permanent system to determine the FBS national champion on the field (such as the Bowl Coalition from 1992 to 1994, the Bowl Alliance from 1995 to 1997, the Bowl Championship Series from 1998 to 2013, and the College Football Playoff from 2014 to the present), various bowl games continue to be held b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ambush Marketing
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event. An advertiser may indirectly ambush an event by alluding to its imagery and themes without referencing any specific trademarks associated with it, or in "direct" and "predatory" means—where an advertiser engages in the fraudulent use of official names and trademarks to deliberately mislead consumers. Actions against ambush advertising are most common in sport (where major events such as the FIFA World Cup, Olympic Games, and the Super Bowl are prominent targets), as the practice can devalue and dilute excl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FIFA World Cup
The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament has been held every four years since the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War. The reigning champions are Argentina, who won their third title at the 2022 tournament. The format involves a qualification phase, which takes place over the preceding three years, to determine which teams qualify for the tournament phase. In the tournament phase, 32 teams compete for the title at venues within the host nation(s) over about a month. The host nation(s) automatically qualify to the group stage of the tournament. As of the 2022 FIFA World Cup, 22 final tournaments have been held and a total of 80 national teams have competed. The trophy has been won by eight national teams. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Olympic Games
The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions. The Olympic Games are considered the world's foremost sports competition with more than 200 teams, representing sovereign states and territories, participating. The Olympic Games are normally held every four years, and since 1994, have alternated between the Summer and Winter Olympics every two years during the four-year period. Their creation was inspired by the ancient Olympic Games (), held in Olympia, Greece from the 8th century BC to the 4th century AD. Baron Pierre de Coubertin founded the International Olympic Committee (IOC) in 1894, leading to the first modern Games in Athens in 1896. The IOC is the governing body of the Olympic Movement (which encompasses all entities and individuals involved in the Oly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yesterday (TV Channel)
Yesterday is a British free-to-air history-oriented television channel broadcasting in the United Kingdom and Ireland. It launched on 30 October 2002 as UK History and relaunched in its current format on 2 March 2009. It is available on satellite through Sky, Freesat and through the digital terrestrial provider Freeview. Hours on Freeview had previously been cut, with transmissions finishing at 6 pm, but were restored on 1 June 2010. History The channel originally launched on 30 October 2002 as UK History, a channel for the network's historic documentaries. These were previously found on the channel UK Horizons; however, the launch of UK History allowed the channel to broadcast more programmes in their schedule. The majority of programming on the channel is sourced from the BBC programme archive, through the ownership of the channel by BBC Studios. The launch of the channel also coincided with the launch of the new digital terrestrial provider Freeview, following the collapse o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Find My Past
Findmypast is a UK-based online genealogy service owned, since 2007, by British company DC Thomson. The website hosts billions of searchable records of census, directory and historical record information. It originated in 1965 when a group of genealogists formed a group named "Title Research". The first internet website went live in 2003. As of 2018, Findmypast has partnered with many other genealogical organisations and hosts much of their data. It started sponsoring Yesterday, a UKTV channel, in 2010 and produced a series of programmes. History Title Research Group In 1965, a small group of professional genealogists and probate researchers called themselves "Title Research". They did much of their research using microfiche records. In 2001, Title Research started an in-house project, called "1837 online", to produce a computerised version of the birth, marriage and death register pages of the General Register Office (GRO), and the following year began work to put this on an i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Restaurant (UK TV Series)
''The Restaurant'' is a British reality television series which is based on the Australian television show ''My Restaurant Rules,'' where a group of couples competes for the chance to set up a restaurant financially backed and personally supported by French chef Raymond Blanc. The winning couple was given their own restaurant to run. For the winners of the first series, the prize restaurant was in Oxfordshire, near Blanc's own Le Manoir aux Quat' Saisons. For the second series, it was in Marlow, Buckinghamshire. The first series aired on BBC Two on 29 August 2007 and a second series aired on 10 September 2008. The first series also had a spin-off, '' The Restaurant: You're Fried!'' (a play on '' The Apprentice: You're Fired!'') which aired on BBC Three after the main programme; it did not return for either of the subsequent series. The third and final series was broadcast on 29 October 2009. In the US, the show was retitled ''Last Restaurant Standing'' by BBC America. The fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Express
American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was founded in 1850 and is one of the 30 components of the Dow Jones Industrial Average. The company's logo, adopted in 1958, is a gladiator or centurion whose image appears on the company's well-known traveler's cheques, charge cards, and credit cards. During the 1980s, Amex invested in the brokerage industry, acquiring what became, in increments, Shearson Lehman Hutton and then divesting these into what became Smith Barney Shearson (owned by Primerica) and a revived Lehman Brothers. By 2008 neither the Shearson nor the Lehman name existed. In 2016, credit cards using the American Express network accounted for 22.9% of the total dollar volume of credit card transactions in the United States. , the company had 121.7million cards in force, includ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Apprentice (U
''The Apprentice'' is a reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with various professional backgrounds in an elimination-style competition to become an apprentice to a businessman. The show was originally hosted by real estate magnate Donald Trump, who was also one of the producers. Burnett developed the show after previous success in bringing '' Survivor'' to the U.S. Since its premiere, ''The Apprentice'' has spawned several licensed international versions as well as unlicensed imitations. Original series The U.S. version of ''The Apprentice'' is the first version of the reality game show franchise. It was broadcast on NBC and billed as "The Ultimate Job Interview". The show depicted a group of 15–18 businessmen and -women competing in an elimination competition for a one-year, US$250,000 contract to run one of real estate magn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
