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Ace Metrix
Ace Metrix is an advertising analytics company based in El Segundo, CA. The company screens and scores video advertising based on a survey method which measures an advertisement's creative impact including that of persuasion, watchability and emotional factors. History JuYoung Lee and Steve Goldman founded Ace Metrix in 2007. The company launched its ad measure service in June 2009. In May 2012, Ace Metrix raised $8 million. The funding was an extension of the company's Series C funding backed by WPP, Hummer Winblad Venture Partners Hummer Winblad Venture Partners is an American software and web focused venture capital firm based in San Francisco, California. Its founders include John Hummer and Ann Winblad. The firm was an early investor in Napster, the first popular file ..., Leapfrog Ventures and Palomar Ventures. The funding round raised Ace Metrix's total funding to approximately $20 million. Screening and scoring Ace Metrix built a technology platform to get 500 viewe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
El Segundo, California
El Segundo ( , ; ) is a city in Los Angeles County, California, United States. Located on Santa Monica Bay, it was incorporated on January 18, 1917, and is part of the South Bay Cities Council of Governments. The population was 16,731 as of the 2020 census, a 0.5% increase from 16,654 in the 2010 census. History The El Segundo and Los Angeles coastal area was first settled by the Tongva (or Gabrieleños) Native American tribes thousands of years ago. The area was once a part of ''Rancho Sausal Redondo'' ("Round Willow Patch Ranch"). Rancho Sausal Redondo extended from Playa Del Rey in the north to Redondo Beach in the south. Originally a Mexican land grant owned by Antonio Ygnacio Avila, the rancho was later purchased by a Scottish baronet named Sir Robert Burnett. After his return to Scotland, the property was purchased by then-manager of the rancho, Daniel Freeman. Daniel Freeman sold portions of the rancho to several persons. George H. Peck owned the of land where the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Analytics
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming, and operations research to quantify performance. Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include descriptive analytics, diagnostic analytics, predictive analytics, prescriptive analytics, and cognitive analytics. Analytics may apply to a variety of fields such as marketing, management, finance, online systems, information security, and software services. Since analytics can require extensive computation (see big data), the algorithms and software used for analytics harness the most current methods ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Advertising
Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online. Broadcast websites such as Sky.com and itv.com have such advertising on their sites, as do newspaper websites such as ''The Telegraph'', and ''The Guardian''. In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. In July 2014, Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month. Video ad formats According to I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Venture Round
A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the primary stimuli for the development of new companies and technologies. Features Parties *Founders or stakeholders. Introduce companies to investors. *A lead investor, typically the best known or most aggressive venture capital firm that is participating in the investment, or the one contributing the largest amount of cash. The lead investor typically oversees most of the negotiation, legal work, due diligence, and other formalities of the investment. It may also introduce the company to other investors, generally in an informal unpaid capacity. *Co-investors, other major investors who contribute alongside the lead investor *Follow-on or piggyback investors. Typically angel investors, high-net worth individuals, family offices, institut ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hummer Winblad Venture Partners
Hummer Winblad Venture Partners is an American software and web focused venture capital firm based in San Francisco, California. Its founders include John Hummer and Ann Winblad. The firm was an early investor in Napster, the first popular file trading service, and in several internet firms that failed during the dot-com bubble. History First decade (1989–1999) Ann Winblad started Hummer Winblad Venture Partners with former professional basketball player John Hummer after selling her company Open Systems and serving as a consultant to Microsoft, Apple Computer, and IBM. The company originally focused on raising money from pension funds and investing in software companies. In 1999 Bill Gates invested in the company's venture fund. In her book ''The Kingmakers'', reporter Karen Southwick wrote that Hummer Winblad Venture Partners "may not be among the super tier of VC firms, but it certainly gets just about as much publicity." Napster and the dot-com bubble (2000–2014) In 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In El Segundo, California
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
