|
About You (company)
About You SE & Co. KG (stylized as ABOUT YOU) is a German fashion online retailer based in Hamburg. Founded in 2014 as a subsidiary of Otto Group, in 2018 its status changed to that of a portfolio company due to a shift in the shareholder balance. Besides Germany, the retailer is active in 24 European countries. The private label Edited is also sold in traditional retail stores. About You focuses primarily on personalization and influencer marketing. In 2018, the company was ranked as the fifth largest online fashion retailers in the country. It is also Hamburg's first non-listed digital startup company with a company valuation of more than one billion US dollars." History About You was launched in Germany on May 5, 2014. The company emerged from ''Collins'' (an allusion to American management expert Jim Collins and his book "Built to last"), an e-commerce project financed and overseen by the ''Otto Group'', which invested a three-digit million amount in the project. Founders ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Defining e-commerce The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other techno ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consolidated Financial Statement
Consolidated financial statements are the "financial statements of a group in which the assets, liabilities, equity, income, expenses and cash flows of the parent company and its subsidiaries are presented as those of a single economic entity", according to International Accounting Standard 27 "Consolidated and separate financial statements", and International Financial Reporting Standard 10 "Consolidated financial statements". Consolidated statement of financial position While preparing a consolidated financial statement, there are two basic procedures that need to be followed: first, cancel out all the items that are accounted as an asset in one company and a liability in another, and then add together all uncancelled items. There are two main type of items that cancel each other out from the consolidated statement of financial position. * "Investment in subsidiary companies" which is treated as an asset in the parent company will be cancelled out by "share capital" account ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail Companies Established In 2014
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In Hamburg
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Clothing Retailers Of Germany
In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or "on the line") could refer to any piece of equipment or functional unit that is connected to a larger system. Being online means that the equipment or subsystem is connected, or that it is ready for use. "Online" has come to describe activities performed on and data available on the Internet, for example: "online identity", "online predator", "online gambling", "online game", "online shopping", "online banking", and "online learning". Similar meaning is also given by the prefixes "cyber" and "e", as in the words "cyberspace", "cybercrime", "email", and "ecommerce". In contrast, "offline" can refer to either computing activities performed while disconnected from the Internet, or alternatives to Internet activities (such as shopping in bri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business-to-Business
Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when: * A business is sourcing materials for their production process for output (e.g., a food manufacturer purchasing salt), i.e. providing raw material to the other company that will produce output. * A business needs the services of another for operational reasons (e.g., a food manufacturer employing an accountancy firm to audit their finances). * A business re-sells goods and services produced by others (e.g., a retailer buying the end product from the food manufacturer). B2B is often contrasted with business-to-consumer (B2C). In B2B commerce, it is often the case that the parties to the relationship have comparable negotiating power, and even when they do not, each party typically involves professional staff and legal counsel in the negotiation of terms, whereas B2C is shaped to a far greater degree by economic impli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ProSieben
ProSieben (, ''sieben'' is German for "seven"; often stylized as Pro7) is a German free-to-air television network owned by ProSiebenSat.1 Media. It was launched on 1 January 1989. It is Germany's second-largest privately owned television company. Although ProSieben produces some of its programming itself, it also airs many American imports. On 3 May 2012, the network launched a pay-TV channel called ProSieben Fun. A third channel called ProSieben Maxx started broadcasting on 3 September 2013. The three different feeds of the channel are: ProSieben (for Germany), ProSieben Austria (for Austria), and ProSieben Schweiz (for Switzerland and Liechtenstein). The main difference is that they have different advertisements and news for each target country. The channel uses an English slogan: "We love to entertain you." ProSieben broadcasts from the Astra 1L and 3A satellites and is uplinked by MX1 (now part of SES Video). History 1988–1993 On 13 October 1988, ProSieben T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
About You Awards
The About You Awards (stylized as ''ABOUT YOU Awards'') is an awards ceremony presented annually by the German online fashion retailer About You GmbH. The award ceremony honors influential social media personalities in Germany. Prizes are awarded in several categories. The About You Awards are an element of the About You marketing strategy which is focused on social media, native advertising and cooperation with influencers. History The awards were first held in 2017 in Hamburg and have since taken place in Munich (2018, 2019) and Cologne (2021). The process of determining the laureates of the About You Awards has changed somewhat during the three years of the award's existence, as have the categories. In 2017 and 2018, candidates in five resp. seven categories (Fashion, Beauty, Lifestyle, Fitness, Upcoming and, in 2018, YouTube and Music) were nominated by About You, and the winners were then chosen by public voting. In 2019, category winners and recipients of the honorary and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Like Button
A like button, like option, or recommend button, is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that they like, enjoy or support certain content. Internet services that feature like buttons usually display the number of users who liked each content, and may show a full or partial list of them. This is a quantitative alternative to other methods of expressing reaction to content, like writing a reply text. Some websites also include a dislike button, so the user can either vote in favor, against or neutrally. Other websites include more complex web content voting systems. For example, five stars or reaction buttons to show a wider range of emotion to the content. Implementations Vimeo Video sharing site Vimeo added a "like" button in November 2005. Developer Andrew Pile describes it as an iteration of the "digg" button from the site Digg.com, saying "We liked the Digg concept, but ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lena Gercke
Lena Johanna Gercke (born 29 February 1988) is a German fashion model and television host. She won the first season of ''Germany's Next Topmodel'' and was the host of ''Austria's Next Topmodel'' (seasons 1–4). Early life Gercke was born in Marburg and grew up in Cloppenburg, where she attended Liebfrauenschule Cloppenburg (ULF), a Roman Catholic ''Gymnasium (Germany), Gymnasium'', completing her ''Abitur'' in 2007. Gercke is an amateur chess player. She has a sister and two paternal half-sisters. Career Modelling On 14 August 2004, Gercke won a casting call for fast food chain Burger King. She was represented by Langer-Pueschel who booked her for photoshoots, catwalk shows, and dance performances. At the beginning of 2006, she attended a casting call for ''Germany's Next Topmodel'' hosted by Heidi Klum. Upon winning the competition, she received an advertising contract with the fashion label OuiSet, a modeling contract with IMG Models in Paris, the cover shoot for the June 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stefanie Giesinger
Stefanie Giesinger (born 27 August 1996) is a German model. She was the winner of the ninth season of the modeling-competition ''Germany's Next Topmodel'', and was on the cover of the German '' ''Cosmopolitan'''' in June 2014. Early life Giesinger was born in Kaiserslautern. Her parents are ethnic German and emigrated from Siberia to Germany in 1995, a year before her birth. She has primary ciliary dyskinesia and had to undergo an emergency operation at the age of 13. Career After winning ''Germany's Next Topmodel'' in 2014, she was signed to Günther Klum's modelling agency ONEeins. She did not extend her two-year contract. In 2014, she was cast for the movie ''Der Nanny'', which was released in 2015. She was also cast for the music video to the song "80 Millionen" by German artist Max Giesinger (not related), and walked for Dolce & Gabbana during Milan Fashion Week 2017. In 2018, she was honoured as "Idol of the Year" at the About You Awards held by German fashion online reta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising. Social influence Most discussions of social influence focus on social persuasion and compliance. In the context of influencer marketing, influence is less about arguing for a point of view or product than ab ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
_Lena_Gercke.jpg "Click for more on -> Lena Gercke")
