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Abbott Mead Vickers
Abbott Mead Vickers BBDO (AMV BBDO) is an advertising agency that works with over 85 brands, including British Telecom, BT, Diageo, Walkers (snack foods), Walkers, and Mars, Incorporated, Mars. AMV campaigns may incorporate digital, social, experiential, print media, print or broadcast media. AMV is part of the BBDO network, the third largest agency network in the world and part of the Omnicom Group. Company Overview AMV's in-house capability includes: community management, data analysis, video content production, live event management and brand partnerships. AMV has produced several award-winning marketing campaign, campaigns, including Guinness ‘surfer’ and more recent work: * Walkers Sandwich * Snickers 'You're not you when you're hungry' * The National Lottery '#' In August 2016, the agency lost the Sainsbury's account, that it had held for 35 years, to Wieden+Kennedy. Recent Work Additionally, their work with Bodyform gained media attention as well as Mog's Christmas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Omnicom Group
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by ''The New York Times'' in 2002. In 2014, Omnicom was considered the second largest advertising holding company by ''The Wall Street Journal''. The company employs more than 77,000 employees in over 100 countries worldwide. History In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Print Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The National Lottery
The National Lottery is the state-franchising, franchised national lottery established in 1994 in the United Kingdom. It is regulated by the Gambling Commission, and is currently operated by Camelot Group, to which the licence was granted in 1994, 2001 and again in 2007, but will be operated by Allwyn Entertainment Ltd from 2024. Prizes are paid as a lump sum (with the exception of the Set For Life which is paid over a set period) and are tax-free. Of all money spent on National Lottery games, around 53% goes to the prize fund and 25% to "good causes" as set out by UK Parliament, Parliament (though some of this is considered by some to be a form of "stealth tax" levied to support the National Lottery Community Fund, a fund constituted to support public spending). 12% goes to the UK Government as lottery duty, 4% to retailers as commission, and a total of 5% to operator Camelot, with 4% to cover operating costs and 1% as profit. From introduction in November 1994 until April 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
