ALMED - Postgraduate School Of Media Communications And Performing Arts
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ALMED - Postgraduate School Of Media Communications And Performing Arts
The Graduate School of Media Communication and Performing Arts ( it, Alta Scuola in Media, Comunicazione e Spettacolo, or ALMED) is an Italian educational institution of Università Cattolica del Sacro Cuore. History Mario Apollonio was the founder of the School of Journalism and Audiovisual Media in Bergamo in 1961. Later, the school moved to Milan where it focused on teaching and research at the Università Cattolica del Sacro Cuore. It was renamed as the School of Specialization in Communications and offers degrees in studies of Journalism, Advertising and Entertainment. It was again renamed to the School of Specialization in Analysis and Communication Management in 1998. In 2002, it joined the system of the Postgraduate School's Cattolica with its current name. Courses The school offers master's degrees in: *Musical communication *Communication and marketing of film *Communications, digital marketing and interactive advertising Interactive advertising uses online or offli ...
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Private School
Private or privates may refer to: Music * " In Private", by Dusty Springfield from the 1990 album ''Reputation'' * Private (band), a Denmark-based band * "Private" (Ryōko Hirosue song), from the 1999 album ''Private'', written and also recorded by Ringo Sheena * "Private" (Vera Blue song), from the 2017 album ''Perennial'' Literature * ''Private'' (novel), 2010 novel by James Patterson * ''Private'' (novel series), young-adult book series launched in 2006 Film and television * ''Private'' (film), 2004 Italian film * ''Private'' (web series), 2009 web series based on the novel series * ''Privates'' (TV series), 2013 BBC One TV series * Private, a penguin character in ''Madagascar'' Other uses * Private (rank), a military rank * ''Privates'' (video game), 2010 video game * Private (rocket), American multistage rocket * Private Media Group, Swedish adult entertainment production and distribution company * '' Private (magazine)'', flagship magazine of the Private Media ...
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Entertainment
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things because individuals have different preferences, most forms of entertainment are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures and were supported in royal courts and developed into sophisticated forms, over time becoming available to all citizens. The process has been accelerated in modern times by an entertainment industry that records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded p ...
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Media Studies
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, and information theory. Origin Former priest and American educator, John Culkin, was one of the earliest advocates for the implementation of media studies curriculum in schools. He believed students ought to be capable of scrutinizing mass media, and valued the application of modern communication technique ...
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Universities And Colleges In Milan
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". Universities typically offer both undergraduate and postgraduate programs. The first universities in Europe were established by Catholic Church monks. The University of Bologna (), Italy, which was founded in 1088, is the first university in the sense of: *being a high degree-awarding institute. *using the word ''universitas'' (which was coined at its foundation). *having independence from the ecclesiastic schools and issuing secular as well as non-secular degrees (with teaching conducted by both clergy and non-clergy): grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The university in medieval life, 1179–1499", McFarland, 2008, , p. 55f.de Ridder-Symoens, Hilde''A ...
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Graduate Schools In Italy
Graduate may refer to: Education * The subject of a graduation, i.e. someone awarded an academic degree ** Alumnus, a former student who has either attended or graduated from an institution * High school graduate, someone who has completed high school (in the U.S.) Arts and entertainment * Graduate (band), the band that Roland Orzabal and Curt Smith were in before forming Tears for Fears * ''Graduate'' (film), a 2011 Telugu-language film * "Graduate" (song), by Third Eye Blind, 1997 Other uses * Graduate (dinghy), a type of sailing vessel See also * Graduation (other) * The Graduate (other) * Graduate diploma, a postgraduate qualification * Graduate school, a school that awards advanced degrees * Postgraduate education, a phase of higher education * Graduated cylinder A graduated cylinder, also known as a measuring cylinder or mixing cylinder, is a common piece of laboratory equipment used to measure the volume of a liquid. It has a narrow cylindri ...
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Digital Media
Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ''Digital'' defines as any data represented by a series of digits, and ''media'' refers to methods of broadcasting or communicating this information. Together, ''digital media'' refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet. Digital media platforms, such as YouTube, Vimeo, and Twitch, accounted for viewership rates of 27.9 billion hours in 2020. A contributing factor to its part in what is commonly referred to as ''the digital revolution'' can be attributed to the use of interconnectivity. Digital media Examples of digital media include software, digital images, d ...
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Interactive Advertising
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the ''Journal of Interactive Advertising'', editors Li and Leckenby (2000) defined interactive advertising as the "paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers". This is most commonly performed through the internet; often through the use of an ad server that can deliver a variety of interactive advertising units. Objectives The goals of interactive advertising are usually akin to the traditional objectives of advertising, i.e. to sell a product. This in turn means that many of the traditional elements of advertising impact and effectiveness remain relevant, even within the scope of interactive media. However, according to t ...
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Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Milan
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city has 3.26 million inhabitants. Its continuously built-up urban area (whose outer suburbs extend well beyond the boundaries of the administrative metropolitan city and even stretch into the nearby country of Switzerland) is the fourth largest in the EU with 5.27 million inhabitants. According to national sources, the population within the wider Milan metropolitan area (also known as Greater Milan), is estimated between 8.2 million and 12.5 million making it by far the largest metropolitan area in Italy and one of the largest in the EU.* * * * Milan is considered a leading alpha global city, with strengths in the fields of art, chemicals, commerce, design, education, entertainment, fashion, finance, healthcar ...
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Journalism
Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation (professional or not), the methods of gathering information, and the organizing literary styles. Journalistic media include print, television, radio, Internet, and, in the past, newsreels. The appropriate role for journalism varies from countries to country, as do perceptions of the profession, and the resulting status. In some nations, the news media are controlled by government and are not independent. In others, news media are independent of the government and operate as private industry. In addition, countries may have differing implementations of laws handling the freedom of speech, freedom of the press as well as slander and libel cases. The proliferation of the Internet and smartphones has brought significant changes to the media la ...
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Bergamo
Bergamo (; lmo, Bèrghem ; from the proto- Germanic elements *''berg +*heim'', the "mountain home") is a city in the alpine Lombardy region of northern Italy, approximately northeast of Milan, and about from Switzerland, the alpine lakes Como and Iseo and 70 km (43 mi) from Garda and Maggiore. The Bergamo Alps (''Alpi Orobie'') begin immediately north of the city. With a population of around 120,000, Bergamo is the fourth-largest city in Lombardy. Bergamo is the seat of the Province of Bergamo, which counts over 1,103,000 residents (2020). The metropolitan area of Bergamo extends beyond the administrative city limits, spanning over a densely urbanized area with slightly less than 500,000 inhabitants. The Bergamo metropolitan area is itself part of the broader Milan metropolitan area, home to over 8 million people. The city of Bergamo is composed of an old walled core, known as ''Città Alta'' ("Upper Town"), nestled within a system of hills, and the modern expan ...
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