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42 Entertainment
42 Entertainment is an American company based in Burbank which specializes in creating and producing alternate reality games (ARGs). The company was founded in 2003 as an independently owned, creative content and interactive agency under the name ''4orty 2wo Entertainment''. The company started with a nine-person management team and was originally based in Emeryville, California. It produces alternate reality games, including campaigns for Xbox and PS3 titles, the movie ''The Dark Knight'', and the Nine Inch Nails ''Year Zero'' album. History Pre-founding While the company did not officially launch until 2003, many of those who would become the management team were involved with creating and producing " The Beast" for Warner Brothers to promote the Steven Spielberg film ''A.I.'' The project was developed by Microsoft. Founding The company began as 4orty 2wo Entertainment in 2003 and was launched by a management team which included Bob Fagan, Elan Lee, Sean Stewart and Jord ...
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Burbank, California
Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, who established a sheep ranch there in 1867. Billed as the "Media Capital of the World" and only a few miles northeast of Hollywood, numerous media and entertainment companies are headquartered or have significant production facilities in Burbank, including Warner Bros. Entertainment, The Walt Disney Company, Nickelodeon Animation Studio, The Burbank Studios, Cartoon Network Studios with the West Coast branch of Cartoon Network, and Insomniac Games. The broadcast network The CW is also headquartered in Burbank. The Hollywood Burbank Airport was the location of Lockheed's Skunk Works, which produced some of the most secret and technologically advanced airplanes, including the U-2 spy planes that uncovered Soviet Union missile components ...
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Maureen McHugh
Maureen F. McHugh (born February 13, 1959) is an American science fiction and fantasy writer. Career McHugh's first published story was published as a ''Twilight Zone'' under a male pseudonym in 1988. It was followed by a pair of publications under her own name in ''Isaac Asimov's Science Fiction Magazine'' in 1989. Since then, she has written four novels and over twenty short stories. Her first novel, ''China Mountain Zhang'' (1992), was nominated for both the Hugo and the Nebula Award, and won the James Tiptree, Jr. Award. In 1996 she won a Hugo Award for her short story " The Lincoln Train" (1995). Her short story collection ''Mothers and Other Monsters'' was shortlisted as a finalist for the Story Prize in December, 2005. McHugh has worked as a writer and/or managing editor for numerous alternate reality game projects, including Year Zero and I Love Bees for 42 Entertainment. Since 2009 she has been a partner at No Mimes Media, an alternate reality game company that sh ...
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Legacy
In law, a legacy is something held and transferred to someone as their inheritance, as by will and testament. Personal effects, family property, marriage property or collective property gained by will of real property. Legacy or legacies may refer to: Arts, media and entertainment Comics * " Batman: Legacy", a 1996 Batman storyline * '' DC Universe: Legacies'', a comic book series from DC Comics written by Len Wein * ''Legacy'', a 1999 quarterly series from Antarctic Press * ''Legacy'', a 2003–2005 series released by Dabel Brothers Productions * Legacy, an alternate name for the DC supervillain Wizard who leads the Injustice Society IV team * Legacy (Marvel Comics), an alias used by Genis-Vell, better known as Captain Marvel * Legacy Virus, a fictional virus from the Marvel Universe * Marvel Legacy, a comic book line introduced in 2017 * '' Star Wars: Legacy'', a 2006 series from Dark Horse * '' X-Men: Legacy'', a 1991 series from Marvel Comics Film * ''Legacy'', a 1975 Americ ...
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Why So Serious
''The Dark Knight'' is a 2008 superhero film directed by Christopher Nolan from a screenplay he co-wrote with his brother Jonathan. Based on the DC Comics superhero, Batman, it is the sequel to ''Batman Begins'' (2005) and the second installment in ''The Dark Knight Trilogy''. The plot follows the vigilante Batman, police lieutenant James Gordon, and district attorney Harvey Dent, who form an alliance to dismantle organized crime in Gotham City. Their efforts are derailed by the Joker, an anarchistic mastermind who seeks to test how far Batman will go to save the city from chaos. The ensemble cast includes Christian Bale, Michael Caine, Heath Ledger, Gary Oldman, Aaron Eckhart, Maggie Gyllenhaal, and Morgan Freeman. Warner Bros. Pictures prioritized a sequel following the successful reinvention of the ''Batman'' film series with ''Batman Begins''. Christopher and ''Batman Begins'' co-writer David S. Goyer developed the story elements, making Dent the central protagonist ...
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Cannes Lions
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ...
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Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ...
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Trent Reznor
Michael Trent Reznor (born May 17, 1965) is an American musician, singer, songwriter, record producer, and composer. He serves as the lead vocalist, multi-instrumentalist, and principal songwriter of the industrial rock band Nine Inch Nails, which he founded in 1988 and of which he was the sole official member until 2016. The first Nine Inch Nails album, '' Pretty Hate Machine'' (1989), was a commercial and critical success. Reznor has since released 11 more Nine Inch Nails studio albums. Reznor began his career in the mid-1980s as a member of synth-pop bands such as Option 30, The Innocent, and Exotic Birds. He has contributed to the albums of artists such as Marilyn Manson, whom he mentored, rapper Saul Williams and Halsey. Alongside his wife Mariqueen Maandig and long-time Nine Inch Nails collaborators Atticus Ross and Rob Sheridan, he formed the post-industrial group How to Destroy Angels in 2009.HitFix Staff (December 8, 2011)"Trent Reznor pegs early 2012 release d ...
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Year Zero (alternate Reality Game)
''Year Zero'' is an alternate reality game (ARG) by American studio 42 Entertainment based on the Nine Inch Nails concept album of the same name. Although the album was released on April 16, 2007, in Europe, and the following day worldwide, the game had been underway since roughly February 12, 2007, and was expected to continue for approximately eighteen months. The game was created by 42 Entertainment, the same group responsible for the ''Halo 2'' promotional alternative reality game ''I Love Bees''. Frontman Trent Reznor called the game "a new entertainment form". In response to criticism regarding the promotion of the album, Reznor stated: Premise Reznor said that ''Year Zero'' is a concept album, "could be about the end of the world", and marked a "shift in direction" in that it "doesn't sound like ''With Teeth''." The 2006 tour merchandise designs featured overt references to the United States military, which "reflects future directions." In an interview with Gigwis ...
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Pirates Of The Caribbean
''Pirates of the Caribbean'' is a Disney media franchise encompassing numerous theme park rides, a series of films, and spin-off novels, as well as a number of related video games and other media publications. The franchise originated with the theme park ride of the same name, which opened at Disneyland in 1967 and was one of the last Disneyland rides overseen by Walt Disney. Disney based the ride on pirate legends, folklore and novels, such as those by Italian writer Emilio Salgari. ''Pirates of the Caribbean'' became a media franchise in the 2000s with the release of ''The Curse of the Black Pearl'' in 2003; it was followed by four sequels. Produced by Jerry Bruckheimer and originally written by screenwriters Ted Elliott and Terry Rossio, the films have grossed over worldwide by 2019, putting the film franchise 14th in the list of all-time highest-grossing franchises and film series. The rides can be found at five Disney theme park resorts. Rides and attractions Pirate ...
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Windows Messenger
Windows Messenger is a discontinued instant messaging client included in Windows XP. Designed for use by both corporate and home users, it was originally created, in 2001, as a streamlined and integrated version of MSN Messenger. It was upgraded several times when it was made available for Windows 2000 and Windows Server 2003. Since then, its development stopped. It was superseded by Windows Live Messenger and Microsoft Lync. Overview Windows Messenger was introduced in Windows XP on 22 October 2001. It is enabled by default. Its features include instant messaging, presence awareness, support for Session Initiation Protocol (SIP), file transfer, application sharing and whiteboarding. Later versions added "ink" support and integration with Microsoft Lync Server (formerly Microsoft Office Communications Server). Windows Messenger's user interface is devoid of the clutter seen in Windows Live Messenger. Winks, nudges, and custom emoticons are unavailable, and the main user interfac ...
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Gun (video Game)
''Gun'' is a Western-themed action-adventure video game developed by Neversoft and published by Activision for Microsoft Windows, PlayStation 2, Xbox, GameCube, and Xbox 360 (as a launch title) in 2005. The PlayStation Portable version was released a year later under the title ''Gun: Showdown'', this version features new side-missions, a multiplayer mode, and other additions that were not available in the console versions. During its first month, the game sold 225,000 copies across the four console systems for which it was initially released. The game had sold over 1.4 million units in the United States as of October 2008. It was well received by game critics and won several awards, including GameSpy's Xbox 360 Action Game of the Year. Gameplay ''Gun'' features an action role-playing game environment, including side-missions that add to the story. Players control the protagonist, Colton White, from a third-person perspective. Side-missions improve the player stats. Player ...
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Halo 2
''Halo 2'' is a 2004 first-person shooter game developed by Bungie and published by Microsoft Game Studios for the Xbox console. ''Halo 2'' is the second installment in the ''Halo'' franchise and the sequel to 2001's critically acclaimed '' Halo: Combat Evolved''. The game features new weapons, enemies, and vehicles, and shipped with online multiplayer via Microsoft's Xbox Live service. In ''Halo 2''s story mode, the player assumes the roles of the human Master Chief and alien Arbiter in a 26th-century conflict between the United Nations Space Command, the genocidal Covenant, and the parasitic Flood. After the success of ''Halo: Combat Evolved'', a sequel was expected and highly anticipated. Bungie found inspiration in plot points and gameplay elements that had been left out of their first game, including online multiplayer. A troubled development and time constraints forced cuts to the scope of the game, including the wholesale removal of a more ambitious multiplayer mode ...
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